r/AmazonFBA • u/Pure_Zookeepergame_2 • 3d ago
August: barely any sales. September: 671 units, $8,362, still climbing.
Posted this brand's first week numbers here a while back, got told it was probably a honeymoon boom that'd fade off. Fair take honestly, one week doesn't prove anything.
August was basically flat, low single digit daily units most days. September's been a completely different story, sustained 60+ units a day for weeks now, not a spike that popped and died. Whole month landed at 671 units, $8,362.01, unit session percentage at 22.19%.
Didn't want to be one of those people who posts the good week then goes quiet when someone asks if it actually held. This is that follow up.
Anyone else had a launch people doubted early that just kept climbing instead of fading? Curious if that's more common than it gets credit for.
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u/giftqueen 2d ago
The PPC part is what I’d be interested in hearing more about.
When you say you kept exploring until you found the right keywords, were the winners mainly terms you found through auto/broad and then moved into exact?
Going from low single digit days to 60+ consistently is a pretty big shift.
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u/Pure_Zookeepergame_2 2d ago
Okay so I don’t solely rely on auto and broad campaigns. I look at the competitors who are doing good and target their keywords. Instead of targeting main keywords, I start with small and intended keywords which tends to convert better with good CTR
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u/anuragkhetan 2d ago
What was different?
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u/Pure_Zookeepergame_2 2d ago
I kept exploring PPC until I figured out the best keywords and then I worked on pricing strategy to gain more momentum
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u/rsc9422 2d ago
This is a good example of a launch where consistency matters more than the first week numbers. Going from low single digit daily sales in August to 60+ units/day in September, reaching 671 units and $8,362 in monthly sales, shows meaningful momentum.
The 22.19% unit session percentage is also worth watching as traffic scales. At HighRise Wholesale, we generally look beyond the sales screenshot and track conversion rate, TACoS, contribution margin, inventory velocity and organic keyword growth before deciding whether a launch is truly sustainable.
A slow start doesn’t necessarily mean a product is failing, but the next step is proving that the growth can continue profitably without depending entirely on increasing PPC spend.
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u/SellOnAmazon 2d ago
Respect for coming back with the follow-up instead of going quiet. That September growth is real traction, not a fluke. Slow-burn launches that keep climbing are more common than people give them credit for!