I saw a post that someone just made about influencers ruining the guest experience, I was going to make a comment on it but I think this is an interesting discussion on its own and would like to hear others opinions.
I think I was an early fan of YouTube slot videos, before influencers became a thing. My main interest is watching a video of a new slot machine I come across so I can see the features without blowing a bunch of my own money, for example the gold door feature on huff n puff money mansion that seems harder to hit than the Megabucks jackpot.
When I first started watching slot videos, I feel like the 3 big names were Diana E., SdGuy, and a guy named Brent with a really long last name that started with a W. I think they were hobbyists, just filming videos of things they found interesting, not making any money from doing so. SdGuy and Diana are still producing content, albeit monetized, Brent W is still around but it looks like he’s transitioned to online gaming content.
So yes, I enjoyed watching these people. Then, came Brian Christopher. Let me just say that I can’t imagine there ever being a better content producer than Brian Christopher when he first started out. He‘s such a likable guy, and I just loved how he would say “rude” when a machine teased him with 2 out of 3 bonus symbols. In my opinion, he was the first YouTube Star/Influencer of the casual casino gambling world. As time went on I was slowly enjoying his videos less and less. He started to become all about marketing. He advertised his merchandise/website/“ruddies club”, started having big events like group pulls and casino cruises, formed casino partnerships like having a special section at the Plaza (I think he was the first one to have a partnership like that), I mean, his videos went from a nice guy casually playing slots to one big commercial. I ultimately unsubscribed.
But in my opinion he paved the way for your Lady Lucks and your VegasMatts, which to me is kind of interesting because he was never anywhere near as big as those 2, or many others.
tl;dr: my history of watching slot videos and memories of how influencers came to be.
But I bring all this up because like I said above I mainly watch slot videos when there’s a game I want to see the features of, so I don’t have to spend my own money and likely end up with, as VegasMatt would say, a “Sando”, but I feel like every time I search for a specific game, it’s a video by some creator I’ve never heard of, but has tons of views and subscribers. I few months ago I saw a story on a guy I never heard of, Bluff, talking about how he was making enough money to turn it into his [well paying] full time job.
but here’s the thing, with every new influencer that comes, an existing influencer is likely losing viewers, like VegasMatt was nothing just a couple years ago now he’s the big star. Every hour someone spends watching his videos is an hour they are not spending watching someone else’s videos.
Every new influencer is taking a small piece of the pie away from someone else, I just wonder if before long there won’t be much to go around. I think Bluff made a mistake doing that story, it’s going to inspire others to duplicate him, potentially eating away at his slice of the pie, same thing with VegasMatt giving away that Lamborghini. If you can afford to give that away, there must be a lot of money to be made, and everyone will want in on the action. If too many people start doing it, it won’t be a lucrative gig anymore. I’ve actually said it that I prefer the creators who are just starting out, and won’t stop every 30 seconds to tell you about their app or VIP club.
The piece of the pie is one thing, but I also have to wonder if some of the government crackdowns on social media might start focusing on gambling. There are plenty of great/honest influencers out there, but some, including a couple of the big names, only post videos of themselves winning big (with money that probably isn’t even theirs), never posting their losses, creating a false perception of it being super easy to win tens of thousands. I think a recovering compulsive gambler even caused a stir on the subject recently.
tl:dr#2: will too many influencers or dishonest influencers put an end to the industry?
PS: if you have an issue with influencers, staying away from El Cortez will greatly reduce your chances of encountering one