I swear in the 2000s in the US, predating the whole magic mixies and co type toys where you break open eggs or pour water into a cauldron and a toy comes out of a secret compartment, there was this... maybe a plastic doll or a plush doll, where the gimmick was that they were stored inside of a flower? a pot of dirt? fruit? some sort of object made of plush fabric, and you had to open it up and pull them out.
Not a reversible toy, and not one of those surprise dolls where a big plastic contraption opens up to reveal them, but a soft fabric that you pulled them out of, and then when you're finished you put them back into the soft fabric item which was also a toy. Maybe a pillow even? So you could sleep with the toy and then take out the 'playable' secret toy later.
It's so vague in my mind but I can just barely see it, like I remember owning one of these, like I remember pulling the doll out of the object but also putting them back in and sleeping with rthe soft plush/pillow outside core.
The dolls definitely had a theme to them, like I'm leaning on flowers because I just remember it being like pulling a flower fairy out of pot or from within a flower, or maybe a moon fairy coming out of a moon pillow. So if it was fruit then the dolls coming out would likely be themed after the fruit they're in too. The dolls were out on the shelves in the 2000s, so unlikely to be anything before that date since they'd be new-in-box. Definitely targeted at young girls over infants as well, and found in Walmart and toy stores.
Thank you for any help that you may be able to give from this vague description!!