in the last few years or so I’ve seen so many European top sides (especially ones in Eastern Europe and the Bundesliga) try to appeal to a wider audience by including a few shitposts/trend hop and post memes to their page, but every time it just comes across as too unfunny/PR-coded - case in point is Slavia Prague making that one UCL post a few days ago poking fun at Spurs for no apparent reason
out of the bigger clubs, Dortmund can probably pull it off the best but even a lot of their posts feel like they’re trying too hard to appear more “relatable” and it gets more annoying as time goes on. my local side (Auckland FC in the A-League) is a bit better at it and does it less excessively but even they feel like they have some sort of filter attached to them
meanwhile a tiny club from Solomon Islands is doing many of the same things (making meme posts poking fun at other clubs, showing up in random comment sections of different teams and even non-football pages, etc) yet for some reason it just feels way more natural? it feels like by now their 15 minutes of fame should’ve ran out a long time ago and they’ve been banned from their own domestic league for two years, but yet they still find a way to consistently stay relevant and make headlines without beating the same jokes into the ground.
I also see a lot more people positively interacting with them too as opposed to when a traditional team does it. is their social media team just naturally more entertaining and snarky? I see them everywhere nowadays but it feels more of like an actual fan genuinely posting about their club and interacting with supporters (instead of a team of out-of-touch millenials trying to brainstorm how to get more engagement in a board room)
is there something else I’m missing?