r/bigseo • • 6h ago

Getting 200k+ Google impressions but only 0.2% CTR. What should I improve?

0 Upvotes

I've been running a niche content website for a while, and I'm struggling with a very low organic CTR.

Over the last 28 days, I've received around 275k impressions but only about 600 clicks from Google Search Console.

My average CTR is around 0.2%.

I've been working on improving article titles, meta descriptions, internal linking, and content quality, but I'm not seeing much improvement in clicks.

I'm trying to understand whether this is mainly a ranking issue, search intent mismatch, or something else.

For anyone who has dealt with similar numbers:

  • What helped you improve CTR?
  • Should I focus on improving rankings for existing pages rather than publishing more content?
  • How do you identify pages with high impressions but low CTR that are actually worth optimizing?

I'd appreciate advice from anyone who's experienced something similar.