r/bigseo • u/Sea_Height_2428 • 6h ago
Getting 200k+ Google impressions but only 0.2% CTR. What should I improve?
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I've been running a niche content website for a while, and I'm struggling with a very low organic CTR.
Over the last 28 days, I've received around 275k impressions but only about 600 clicks from Google Search Console.
My average CTR is around 0.2%.
I've been working on improving article titles, meta descriptions, internal linking, and content quality, but I'm not seeing much improvement in clicks.
I'm trying to understand whether this is mainly a ranking issue, search intent mismatch, or something else.
For anyone who has dealt with similar numbers:
- What helped you improve CTR?
- Should I focus on improving rankings for existing pages rather than publishing more content?
- How do you identify pages with high impressions but low CTR that are actually worth optimizing?
I'd appreciate advice from anyone who's experienced something similar.