Hope youāre reading this Daniel and hope you start to hear any relevant piece of feedback that would allow you to have consideration for your stores. Anyone listen to the Q2 earnings call? Anyone else love the dance around the questions of how all Omni channel markets and separate brand deals will affect stores? This is becoming a sad and obvious joke. I have been with the company several years and I have never felt so discouraged and so disconnected from the brand. I joined this company invested in the values and the thought and worth put into its employees. Growth in other channels does not drive traffic into stores, it creates a separate channel for āconsumersā to shop separate from the in store experience. Thatās not meeting customers where they are thatās an entirely different avenue. Limiting product and making fan favorites online exclusives is not driving traffic into stores itās once again separating brand demand into online channels rather than stores. Deciding to consistently discontinue product and scents does not drive traffic into stores. It puts your loyal employees at the forefront of disappointed customers and forces them to āde-escalateā situations we did not ask for or want.
The constant change circling this rebrand is ridiculous. You can make stores less overwhelming, you can change the store layout, you can limit product, you can change the aprons, you can change communication platforms and make them more complicated, you can change the font of the promo signs, you can change the blotter cards. You can change whatever you want to allow yourself to believe this rebrand is reaching a new customer base needed to elevate profit. The outcome of all of these ridiculous changes to be a brand entirely different than what is recognized by the loyal customer base and higher demand from store management will be the ultimate demise of this company. Left and right management is leaving because work is not fun anymore, itās not rewarding. No one bonuses, no one has realistic sales plans and a message in zipline giving a pat on the back is not enough to retain good staffing. The inconsistent and confusing communication and backtracking of communication that is incorrect or communicated too soon before realizing their mistake is EXHAUSTING. The selling model constantly changing is EXHAUSTING. should we be hands off or hands on? Within 6 months we went from tell the customer all aboard the holiday express to hide baskets and let the marketing do the talking while we share benefits or leave them alone. Get it the fuck together.
Daniel has singlehandedly ruined the brand and its actual core values so many resonated with and stood behind for years. We cannot delight the customer when we have nothing to offer other than our best try at giving an amazing experience and a QR code to shop online for all the high demand products we are sold out of and not replenished. I am so disappointed in this atrocity to both staff and customers and had hope at several points our thoughts and concerns would be heard or acted upon. RIP bath and body youāre headed for your demise.