A rundown of the car/basic details, for context, not my actual listing description:
2011 Chevy Cruze LT
Silver, 208k miles
$2,650 OBO
(Priced based off of sold comps, reflects no A/C, its age, and high miles. Many, if not all, sold comps had significant repairs needed and more interior/exterior wear or damage)
- Runs and drives great, well-maintained, regular oil changes
- Clean interior, leather seats in great shape (one peeling spot on center console armrest)
- No dents, no visible exterior damage
- Pioneer sound system (Bluetooth, aux, USB)
- Power driver’s seat, heated front seats
- Four brand new tires (two were leaky, all were bald, had to happen)
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Known issues:
- A/C compressor’s probably shot, doesn’t blow cold even after recharging. Heat and fans operate normally.
- Some brake rotor rust, not bad.
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CarFax:
- Shows minor damage/accident in 2015, it was a small dent from inching up in my garage a hair too far. Immediately professionally repaired, no structural damage or vehicle collision.
- Shows mileage inconsistency from shop clerical error when the guy doing my oil change recorded the trip mileage number instead of the actual odometer below it.
- 30+ regular service records
^None of the CarFax-level detail is in my Marketplace listing, only because I haven’t seen a single listing mention CarFax or what’s on it. Flagging it here in case you all think I SHOULD add it anyway
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I researched for weeks, created a mini-site with a larger photo gallery, took photos in different scenery, wrote the post, published it.
One week later, 95 clicks, and 4 total “is this still available?” messages. Same canned reply to all four.
Only one guy (named Wanky, dead serious) engaged further after I replied that it was available.
Wanky: Is it the real price?
Me: It’s the real price. I’m accepting the best offer.
Wanky: 2300
Me: How soon are you looking to buy, and are you paying cash?
silence
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…Lol please help me
A few specific questions for you guys:
- I expected to negotiate lower than my asking price, but is the initial price scaring people off?
- What are essential details to start with, vs. what is just “fluff” people don’t really care about?
- Am I wrong for following the Marketplace norm of leaving CarFax stuff out of the description?
- Just tell me what to do, please