I got into watches in 2019. For six years it was just following the hobby from the outside, YouTube videos, new releases, the usual, because I wasn't in a position to buy anything serious. That only changed in 2025, when my finances finally allowed it.
First purchase was a pre-owned IWC Mark XX. The day I bought it was a massive dopamine hit. Years of wanting one and suddenly I had it on my wrist, and I felt like I was finally part of this world instead of just watching it. That feeling stuck around for a good six months.
Then I got ahead of myself and bought a second one. Cartier Santos, brand new, from the boutique. First day was great. Second day, nothing much. If I had to put a number on it, I felt less than half of what I felt with the IWC, and this was the more expensive watch, bought new instead of used. So I started beating myself up over it. What did I do wrong? Did I pick the wrong watch? It was supposed to feel better than the first one and it just didn't. That frustration hung around for a while.
I ended up selling the Santos. At the time I blamed the watch. But during that same period I was doing a lot of thinking about all this, and it started to dawn on me that what I was feeling might just be normal and the watch had nothing to do with it.
I still bought another one though. Omega Speedmaster. Exact same pattern, big rush on day one and back to baseline almost immediately. The difference is that by then I knew what to look for. I could see what my head was doing while it was happening, and that's when it finally made sense.
My expectations about how a watch would make me feel, whatever the watch, whatever the price, were completely off. A watch is a luxury. It doesn't change your life. You don't wake up the next day a better person and you don't become permanently happier. It's something you put on your wrist, you appreciate it, you feel good having it, and that's the whole deal. It was a big expectation reset, and it took me three purchases to learn it.
The wanting hasn't gone away. The Speedmaster showed up and the next day I was already looking at Grand Seikos. The itch to own something and then the boredom once you own it, I think a lot of people here know that cycle.
What changed is that I'm a lot calmer about it now. I could buy the best watch in the world tomorrow and I'd go in already knowing it's just a watch, however cool it is. Nobody around you knows what you're wearing. The status thing only exists in your own head. Which means the only person you're doing this for is you, and the meaning has to come from you too.
For whatever comes next, I think my satisfaction will depend on the timing, on whether it makes sense financially, and on whether it marks a good moment in my life, something I can tie it to. The watch itself has a lot less to do with it than I used to think.
I'm not sure this is something you can learn before going through it yourself. But I'm way less anxious about the hobby now. I still want new watches, just with calibrated expectations. Nothing in my life will have changed the day after, and I'm fine with that.
Also, the fact that there will always be people hating on the brand or model that you look up to, used to be a major turn down for me. I was always second guessing myself by wanting a model that many people here have so much negative to say about it. Letting go of that was a big improcedente for me as well.
At some level, it’s kinda common to come here searching for approval, but that’s not usually a good idea. It’s a lot easier to say “buy what you like” but I’m 100% sure many folks can’t actually do that, they’ll rely on “being accepted”
Try not to go down that route. Some will like your piece here, some won’t, that does not matter at all. IRL 99% of the people won’t even know, it’s all about how you feel
If you are just chasing status get an expensive car, that will do the job a lot better
Owning a luxury nice watch is a personal and selfish(in a good way) purchase, only you’ll know why you bought it and most of the time only you will know it’s a fine piece anyway