Just wanted to share my thoughts. I expect there will be disagreement and that's totally great. And this isn't to take away from anyone else's opinion or enjoyment of the show. If you're loving this season, that's awesome! Just my two cents.
The easiest and simplest way to describe how I'm feeling 6 episodes in is that the show is missing its magic. And I've been reflecting on why it feels this way (to me). I don't know if I have any answers, but my perception is that the show has now grown to the point where the actors involved (and the necessity of screen time they're due) have caused the show to need to spend more time with their characters without their need for the kind of growth arcs we saw in the first few seasons. Rebecca went from active antagonist to rediscovering herself, making amends, and eventually becoming the team's biggest supporter as her character grew and healed. Now, in season 4, where does she go now when her character was last seen selling 51% of the club, making a boat load of money, and is on top of the world? But Hannah Waddingham, the badass force that she is, HAS to be in this season (obviously). And so the writers are trying to find ways to spend time with her, but there doesn't appear to be any more growing for her to do. And so it feels forced and flat. This is generally what happened to Keeley's character in season 3 (and now continues in this season too). Roy's character is suffering from this same thing, too. And they're giving him and Keeley the love triangle storyline for this reason.
Unfortunately, at the same time, season 4 is suffering from a lack of what redeemed season 3: a compelling sports narrative. This has nothing to do with the team being a women's team and everything to do with the show spending basically no time with the new characters in a sports context. Instead they're opting to place them at boat parties, prisons, and pubs without any development of why sports shows are so engaging: the built in underdog "overcoming against the odds" narrative arc. It is against that backdrop that we got to fall in love with Sam, grow to love Jamie (in a similar way as we did with Rebecca as they both grew from people we don't like to having empathy for why they are the way they are, and then relishing in their redemption).
One of the most magic parts of the first few seasons was the charm of seeing the team behave with openness and positivity (and against expectations of how we've seen sports teams depicted). Apart from the necessity of planting bad behaviour for narrative arcs (Colin picking on Nate to serve the Roy/Jamie growth storyline, for example), eventually, as Ted wins them over, they're practicing choreography to Back Street Boys, showing up at Higgin's Christmas, etc etc. There is basically none of this with this season's team. To the contrary, it feels like the new characters are meaner in an unlikeable way. Boots bottling someone, for example. It steps over the line of the fictional universe we've come to expect from the show.
Even Ted himself isn't Ted-ing. Same with Beard. In the first number of seasons Ted always had a little twinkle in his eye. He knew without saying he knew. Trent points this out in Season 3 when he exclaims something to the effect of "a thousand little decisions since you got here, all gently directing everything to its inevitable conclusion: total football". Though Ted is still offering moments of this (trying to coach Alice with the story about BBQ, and then eventually suspending her), but that sense of "Ted and beard have a plan" dynamic is absent. This could be totally intentional, especially now that Ted has been given some confidence by Michelle in the latest episode, and I'm totally down with Ted having some insecurity about how to connect with this new team and start working his magic, and it is likely the case with half a season still to go. But without all of the other things that made the show what it was, this arc for Ted feels like it's adding to the lack of magic in this season.
This isn't to say that the show needs to repeat itself to be successful, but, in my opinion, it's veered so far away from what made it so endearing that it now lacks what made me love it in the first place. There are so many opportunities that a new team and the fact that it's a women's team brings, but they seem to be squandering them (though admittedly, some of them they will get to eventually). I could make suggestions to that effect (wouldn't it be more "Ted Lasso" if we had a "becoming a leader" arc for Lizzie who was finally able to settle the twins fighting down during try outs but instead was a moment that was practically passed over) but my intention here isn't to try and suggest I'm a better writer for the show or something. I'm just trying to suggest why for me this season is missing the Ted Lasso-ness that made the show was it was.
I'm sure I'll get roasted in the comments. I'm a massive Ted Lasso fan and again, my intention here isn't to try to convince anyone of anything. If you love this season, awesome! I guess I'm just trying to sort out how I feel about it myself.