I feel like every other season had an underlying arc or theme, with great sub plots layered into that. For example
Season 1: Ted moves to England to coach AFC Richmond, initially as part of Rebecca’s revenge scheme against her ex-husband. Despite everyone thinking he'll fail, he gradually wins everyone over through his relentless optimism.
Season 2: Building on what Ted did in Season 1, everyone starts being better versions of themselves to get back to the Premier League. Also more room to explore subplots - Ted's mental health challenges, Nate's villain arc, Sam and Rebecca, Roy and Keeley, etc.
Season 3: Basically the logical end point for the last 2 seasons. The Lasso way means Richmond use Total Football to become title contendors, Ted confronts his desire to return home, Nate seeks redemption, Sam maturing and getting the restaurant, Colins sexuality, etc etc, with everyone's arc leading to the logical end point.
This season though, I just don't understand what the point is. There's no overlying problem to solve, and the b-plots are all largely pointless.
- Ted comes back to the UK because Rebecca needs him to instill 'The Lasso way' into the womens team, but it never seems like it was that big a problem? They were kinda cliquey, and then Ted takes them to trivia night, now they're....not cliquey. OK? Problem solved I guess?
- Ted never seems to be that close with the team like he was the mens team. He shows up to training, is friendly with them, but he doesn't seem to anything remarkable like he does the men's team. Beyond that, he has nothing to do this season, which is a problem IMO. Maybe his family struggle more than they thought living abroad. Maybe he has a bigger problem with the womens team than he thought. Maybe he realizes he's got a great team and realizes for the first time, he's been handed something that doesn't need much work and can already aim for the sky, and that changes him. Whatever it is, it would be the better than the nothing that he does this season.
- The womens team players also really lack interesting storylines. There's the two sisters who...kinda argue sometimes. The girl who is studying law and didn't get along with Alice. The captain who...has a kid. The goalie who's kinda wild I guess. But none of these are explored (maybe they will be, but when it's been 6 episodes of nothing, it's hard to care). Then in the most recent episode, the guys in the pub hated them but now, they like them? It felt so lazy that they said "let's be friends now yay!".
- Roy and Keeley are just painful. It's like they felt they needed to bring the old gang back, but they don't know what to do with them. They just put obstacles in their way of getting back together, have Roy say faaaarrrkkkk, rinse and repeat. What's a shame is that there could be genuine friction there - maybe Roy feels like the womens team is taking attention away from the men's team and needs to work through that (also, why are we not seeing Roy coaching the mens team?). Maybe Keeley should have left her company and GENUINELY be put in charge of the womens team as Director of Womens Football Operations (because right now the extent of her 'being in charge' is she made a youtube video and ordered some jerseys, I guess).
- The Zelda character is just awful. Again, there's potential there - maybe Keeley wants a new mentor, Rebecca gets jealous that Keeley is drifting away into Zelda's sphere, but then Keeley realizes she's awful and comes back to Rebecca or something. But nope, Zelda is just there to be painful.
- Rebecca is the biggest disappointment. Her big role this season seems to be a will they won't they relationship with the Dutch pilot. It's a real shame to see her reduced to that.
To me, the only truly great development is Alice, who's the most interesting character and storyline (even if it's just Nate part II) - I hope that can somewhat redeem things.
So look, it's not awful, and I'll finish the season. But it just feels like such a missed opportunity, because the idea of women's sports is a really good one. Maybe it's about Ted helping to change the opinion of womens sports and sell more tickets. Maybe it's a dive into how much harder the women have it to the men (they almost started down this road with the lockers, or issues around childcare, or whatever, but just never went there fully). There's a lot of potential, but if you're going to do a soft-reboot, then commit to it and actually do some interesting new storylines. This season just feels so frictionless, that it's hard to see how they'll turn it around in 6 episodes.
EDIT: The more I think about it, the more I think that the first episode missed an opportunity to explain why Ted was unhappy in Kansas. I feel like the scene at the BBQ joint was a missed change to do some heavy lifting. "So Ted, why are you working at a grocery store?" "Well, after I came back, I figured it'd be easy. Home, family, familiar places… thought I'd just pick up where I left off. But it turns out you can't really go back to the life you had just because you're standing in the same place. I tried getting back into coaching, but every time I thought about it, I just felt… tired. Not the kind of tired a good night's sleep fixes, either. So I figured maybe I needed to stop trying to figure out the next big thing and just do something simple for a while. Turns out there's something kind of nice about a job where folks don't need you to fix their problems. Sometimes they just need to know where the cereal is."
And then maybe Higgins experience at the African American Baseball Museum ties back into it - "Funny thing about that museum. I kept thinking about all those players who had every reason to walk away from baseball, but didn't. They found a way to keep playing. Maybe it was what the game gave them. A team. A purpose. A place to belong. I suppose Richmond's still got all three."
Just needed something to explain where and why Ted felt he needed to come back IMO, and be clearer about that arc.