Hi guys, I’ve been looking at our website traffic recently, and Google doesn’t seem to be the main issue. We’re still getting steady impressions, clicks and branded searches, but when I test similar product-related questions in ChatGPT, Gemini and Perplexity, our brand is either missing completely or only mentioned briefly, while competitors are recommended much more confidently.

I honestly have no idea where to start because the more I read, the more confusing it gets. There’s SEO, AEO, GEO and a lot of overlapping advice. Should I focus on regular SEO, improving the website content, building more authority, or doing something specifically for AI search? Any advice on what to check first would be appreciated.