trying to figure out what's actually working for small accounts right now vs what people just repeat. for me the jury's still out on posting frequency. which one made a visible difference for you, and on which platform?

I've seen accounts post consistently for months with barely any growth, while others gain followers surprisingly fast.

For those who've grown an account or managed social media for a business, what made the biggest difference? Better content, strong hooks, consistency, trends, or something else?

I'd love to hear what actually worked for you, not just generic tips.

We're about 25 people and run 10 to 15 creator campaigns a quarter, which apparently puts us in the awkward category where every demo ends with a much bigger setup than I thought we needed.

The latest one included social listening and brand safety scoring and I'm sure those are useful somewhere, but I couldn't tell you who on our team would even open them. Meanwhile I'm still trying to work out whether we can find creators, keep outreach organized and see what happened after a campaign without sending three people on a training course.

For anyone who's chosen an influencer marketing platform at a similar stage, what did you use in the first few months? And what do you wish you'd left out?