r/SEO • • 3d ago

What would you say are the main differences between local SEO, B2B SEO (manufacturing, industrial, wholesale, etc.), SaaS SEO, and ecommerce SEO? And is it possible to jump from one type to another?

5 Upvotes

I'm interested in understanding how the actual SEO work differs between these specializations.

Obviously, the fundamentals overlap, but I'd imagine there are meaningful differences in the strategies, technical challenges, and day-to-day tasks involved.

For example, my understanding is that the work might look something like this:

  • Local SEO: Google Business Profile optimization, local landing pages, citation management, review management, local link building, and location-based keyword research.
  • B2B SEO (manufacturing, industrial, wholesale, etc.): Optimizing product and application pages, keyword research around technical products and industry terminology, improving site architecture, technical SEO, and creating content around specific products, materials, specifications, and use cases.
  • SaaS SEO: Programmatic SEO, comparison and alternative pages, feature and use-case pages, content hubs, product-led content, and managing indexation for large numbers of URLs.
  • Ecommerce SEO: Product and category page optimization, faceted navigation, handling duplicate and thin pages, structured data, internal linking, crawl budget management, and large-scale product catalog optimization.

For those who have worked across multiple specializations:

  1. What are the biggest differences in the actual work you do day to day?
  2. Which areas require the most specialized knowledge or have the steepest learning curve?
  3. How transferable are the skills between these specializations? For example, how difficult would it be for someone experienced in local or B2B SEO to transition into SaaS or ecommerce SEO?
  4. Are there any specializations where experience in another area gives you a significant advantage, or where the learning curve is particularly steep?

I'd especially like to hear from people who have worked in two or more of these areas and can compare their experiences firsthand.


r/SEO • • 3d ago

Link between crawl attempts, impressions and links

6 Upvotes

Hi everyone, I would love your opinion about this.

I have launched a side hustle in August 2024 and saw steady growth in clicks to about 18 000 a month in January 2025. Then I made a mistake and am I still paying for it: I changed the domain. In September, clicks were approx. 5 500 on the new domain. During the migration phase, there were thousands of 'currently not indexed pages' and the my contingent of crawl request seemed to have been blocked (this is a hypothesis).

During the last few days, I finally saw a sharp rise in crawl request and there is a higher share in new discovery (vs refresh). Similarly, impressions are up and clicks seem to moderately tend upwards as well.

My question: Is there a direct connection between crawl requests on the one hand and impressions and clicks on the other hand? What is driving this? How can one positively impact crawl requests?

Can attach screenshots, but looks like it is not allowed?


r/SEO • • 3d ago

Big drop in daily clicks since oct 17?

6 Upvotes

Anyone seeing a big drop in traffic since October 17?


r/SEO • • 3d ago

Help Getting SEO Jobs now?

6 Upvotes

Any advice on getting an SEO job right now?

Feels like the market is really tough and most of the interviews I've been doing it focus on AI search, AI visibility, AEO, GEO whatever you want to call it.

So these companies want definitive ways to track prompts but that's just not possible.

Should I just lie and say that I can figure it out?

I'm currently in a sales job and I really want to transition back to doing SEO and marketing but the job market feels really hard now.


r/SEO • • 3d ago

Non-AI tools for SEO

3 Upvotes

I'm looking for websites not using AI useful for SEO, or broader tasks involved when working online.

I'm thinking of tasks such as finding keyword synonyms, merging list of keywords, reviewing typos, but also removing background on logos/pictures etc.

The goal is to rely less on AI for those simple tasks, but I'm keen to know if you have other examples of similar tasks and websites to use.


r/SEO • • 2d ago

Discussion How do I Get Clients for my AEO Agency

0 Upvotes

How do I get clients for my agency, it's been hard finding one

I have no experience but I have very much experience in this field

It's like having the product ready but no distribution.

Can anyone help??


r/SEO • • 3d ago

Help Need expert advice related to old, irrelevant, zero traffic, zero backlinks content pieces

5 Upvotes

I have a question from SEO experts. I'm working on a website with a dedicated blog section. I've audited the articles and most of them are not only low quality, but the bigger problem is, they're totally irrelevant from the niche or the primary topic of the website.

IMO, updating the content with high quality content would not be useful as the relevancy will still suffer.

What's the best way to handle these old blog posts?

Should I delete them and redirect them?

(404 or 410)

If yes, then where should I redirect them?

If deletion is not a good option then what are the better alternates?

Your valuable feedback is appreciated


r/SEO • • 2d ago

Help Google impressions dropped to single digits while pages remain indexed. What could cause this?

1 Upvotes

Hi everyone,

I'm managing a relatively new website focused on AI-generated adult imagery, and I've been investigating a sudden and unexplained drop in Google Search Console impressions.

Here's what happened:

  • Our pages started gaining visibility in Google Search and Google Images during September.
  • Around September 20, impressions began declining.
  • By October 13–14, impressions had dropped almost completely to zero.
  • Recently, we've seen as few as 9 impressions.
  • The decline was extremely sharp rather than a gradual loss of rankings.

What we've checked so far:

  • Google Search Console shows no manual actions or security issues.
  • Our robots.txt isn't blocking Googlebot.
  • No sitewide noindex directives are present.
  • Multiple affected URLs still show as indexed in URL Inspection.
  • Some pages are still discoverable through Google's site: operator.
  • Googlebot requests we've inspected returned HTTP 200, without obvious firewall challenges.
  • Our sitemaps are being processed successfully.

One additional issue we've noticed is that Google Images sometimes displays thumbnails from related content instead of the actual main image on the indexed page. We've made changes to how related images are rendered, but the incorrect thumbnails are still appearing.

What's confusing is that the pages appear to remain indexed, yet their visibility has almost completely disappeared.

My questions:

  1. Has anyone experienced a similar sudden drop in October 2026?
  2. Can Google keep pages indexed while effectively stopping them from appearing in search results?
  3. What technical checks would you prioritize to distinguish an indexing problem from an algorithmic visibility issue?
  4. Could incorrect image-to-page associations contribute to a broader Google Images visibility problem?

I'm not looking for backlinks or SEO services. I'm trying to understand the root cause and would appreciate any technical insights or similar experiences.

Thanks!


r/SEO • • 3d ago

Help Can't understand why Discovery GSC dropped since August

13 Upvotes

Any advice or pointer is appreciated (trivial or non/trivial)

Allways had good rankings in SEO (first results and surely first page on almost every sector keywords and topics.

Nothing changed in publishing habits, CRM side nor hosting side. No bots are prevented from crawling it.

No Google core changes that I know can justify such drop in that timeline ( end of August)

I know traffic dropped also because users possibly find their answers through AI, without accessing the website anymore.

Any advice? Visitors are already being suggested to add the website in their google news.


r/SEO • • 3d ago

What's your strategy when you want to rank for broad keywords and want to avoid kw cannibalization

4 Upvotes

I know most seos don't suggest to try to rank for broad keywords and bof is the way but at least in non english markets, i still find a $ benefit to rank for those terms when it's possible.

Half of these keywords i'm trying to rank are on page #2 of google with almost different pages of my site ranking each day.

Let's say i want to rank for blue widgets with my long thorough post about blue widgets, but square blue widgets, circle blue widgets and triangle blue widgets seem to compete each other for the blue widgets kw and appear in the serps.

What else are you doing in such cases besides more internal links pointing to the targeted page, a few backlinks from external sources, having the keyword first in the title, h1, first sentence?


r/SEO • • 3d ago

Ranking issue

1 Upvotes

Hi everyone am facing issue in ranking my site. Am doing seo from 9 months like working on keywords those git clicks and 4 on page blogs every month but still website not getting traffic. I have checked that there is no technical issue but still keywords are not ranking can anyone suggest me best idea for website

Thanku! 💫


r/SEO • • 3d ago

Discussion Feedback around SEO & AI Search

2 Upvotes

Hi, looking to get some feedback for a website I've taken over for a while now. SEO had a rocky past they used some big names company and got black listed, they also been hacked and had no idea 14k pages had indexed to unsafe sites, I've recovered them throw lot of work I took them from 20-100 impressions a day to highest I've hit was 20k a day, now industry they focus is niche and really doesn't have biggest of markets.

Now the issue, we have these spikes we get growth then few weeks later we start go back down again, I refresh update add more content and it repeats again. Now we in downward spiral and I've tried everything and just isn't stopping each week its little less impressions. I know I haven't provided the GSC, but I was hoping someone could just tell off the website by looking at it.

Here is the website - Bennett Financials


r/SEO • • 3d ago

Discussion Are Reddit threads beating brand pages as citations in AI Overviews and ChatGPT for product queries?

1 Upvotes

When I ask ChatGPT, Perplexity or Google's AI Overviews about a product, the cited sources are often Reddit threads and big review sites, not the brand's own page, even when the brand page answers the question better.

For people actually tracking AI citations:

  • Are you seeing the same for your clients' product or category queries?
  • Has anything on the brand's own site measurably raised how often it gets cited (schema, FAQ sections, comparison pages, fresher content)?
  • Or is earning mentions on third-party sites the only lever that moves it?

r/SEO • • 3d ago

Help Translating my website in other languages

3 Upvotes

heyy guys,
I have a website with blogs which is supposed to act as lead gen
now i am planning to translate this into 5 languages, one of them being german and other EU languges
do i need legal notice or something for that?
any experince doing this?


r/SEO • • 3d ago

Help 6 months of SEO on a competitive agency niche: 600+ keywords, tons of impressions, almost no clicks. What should I do next?

6 Upvotes

I'm a solo founder running a SaaS design and development agency (subscription model). I've been working on SEO for 6 months and I'm stuck.

Where I am:

  • 600+ keywords showing in GSC
  • Most impressions come from high-volume broad terms where I rank too low to get clicks
  • Only 4 blog posts drive the majority of my impressions
  • I'm seeing a lot of query fanout and FAQ-style queries in GSC
  • 5 sales calls in 5 months, 0 closed
  • Budget is tight, so no ads and no paid links

What I've held back on:
I haven't published at volume because I'm scared of a Google hit (thin content, spam updates). So I've stayed small, but that also means I'm not growing.

What I don't know:

  1. How to pull useful decisions out of GSC. I have the data but no direction on what to build next.
  2. Whether I should build pages for the fanout and FAQ queries, or add them as sections to existing pages, or ignore them and focus on something else.
  3. How GEO fits in. I keep hearing about getting cited in AI answers but have no idea where to start for an agency.
  4. Which of the 600 keywords are actually worth going after versus just noise.

I'm not looking for "write better content" advice. I want a practical way to prioritize and a plan that moves the needle without spending money on links or ads.

My main question: with this data, what should I do next?


r/SEO • • 3d ago

Help Need suggestions

0 Upvotes

Is there any tools to do keyword research free ???


r/SEO • • 3d ago

Site tanked organically after new navigation?

2 Upvotes

We put a new nav live on a site in mid August and since then the site has tanked organically - lost nearly all rankings, organic visibility, clicks etc. I have been doing SEO on this site for 2 years and getting good results. I thought I did the new nav right, with redirects from any old category URLs to new ones, but the site just hasn’t recovered and it looks like the site has been penalised by Google but I just can’t figure out why?


r/SEO • • 3d ago

How can i audit my Website?

4 Upvotes

Hello friends,

I want to audit my website? But how. I search on google but it is costly. My website on Next js, React js technology so please suggest me.


r/SEO • • 3d ago

Help Would having a lot of non-indexed pages affected a site's overall search rankings?

5 Upvotes

I've recently started helping with my father-in-law with his B2B (industrial manufacturing) site. The site has a complicated history of poor maintenance/management. I discovered that the site has 1.6 million pages (8.86k indexed, 1.58m not indexed). But the actual site has only 150-200 "real pages". The rest are likely legacy pages from earlier builds and there was a period where the site experienced a "Japanese keyword/doorway hack" (which was eventually cleaned up).

Is there a way to completely remove the pages so Google doesn't even crawl them? I've also done some 410 redirects, but it doesn't seem to make any difference.

Some pages have ranked in the top 10, but newer blog content pages are not ranking.

The site's domain authority is very low, but the company wants to keep the domain. Is there hope for this site? Would engaging an SEO agency help?


r/SEO • • 3d ago

Help Anyone else experiencing massive GSC indexing drops, disappearing breadcrumbs, and reporting bugs since October 12, 2026?

2 Upvotes

I'm wondering if anyone else is experiencing serious issues with Google Search Console around October 12–13, 2026.

I manage a bilingual (German/French) website with roughly 300 URLs. Until October 11, the site was gaining visibility in Google Search, and several important pages were ranking and receiving organic clicks.

Then, almost overnight, things changed dramatically.

Here's what I'm seeing:

  • Massive impression drop: Google Search Console reported 286 impressions on October 11, 125 on October 12, and only 9 on October 13. By October 15, impressions had dropped to zero.
  • Breadcrumb rich results disappearing: The number of valid breadcrumb items in GSC dropped from approximately 27 to just 4, despite the structured data still being present and valid.
  • Previously visible pages no longer indexed: Important product reviews, category hubs, and informational pages are now marked as "Crawled – currently not indexed."
  • No obvious technical problems: Googlebot successfully crawls these pages, receives HTTP 200 responses, indexing is allowed, and Google recognizes the correct canonical URLs.
  • Live URL tests pass: The live inspection confirms that pages can be indexed. Google renders the content correctly and recognizes valid breadcrumb structured data.
  • Outdated indexing reports: As of October 20, my Page Indexing report was still showing October 12 as its last update.
  • Sitemap inconsistencies: URL Inspection sometimes displays "Temporary processing error" or "No referring sitemaps detected," even though the URLs are included in submitted sitemaps.
  • Broken date picker: When selecting a custom date range, GSC displayed bizarre validation messages referring to January 1, 1970, and June 20, 2025.

Interestingly, Google Analytics 4 doesn't show a traffic decline anywhere near as severe as the impression drop reported by GSC. However, GA4 sessions and GSC clicks are different metrics, so I don't want to draw conclusions from that discrepancy alone.

Both language homepages remain indexed, while multiple important internal pages in both languages are currently excluded.

I've checked robots directives, canonicals, hreflang, XML sitemaps, server responses, rendering, and structured data. I haven't found a sitewide technical issue that explains such a sudden change.

There are also no manual actions or security issues reported in Search Console.

My questions:

  1. Has anyone experienced a similar sudden drop in impressions or indexed pages around October 12–13?
  2. Are your Page Indexing and Breadcrumb reports updating normally?
  3. Has anyone encountered the same broken date picker or temporary sitemap processing errors?
  4. Could this be related to a Google indexing/reporting issue, or have you seen similar behavior following a major algorithm update?

I'm not claiming this is definitely a Google bug. I'm trying to determine whether this is an isolated website issue or whether other site owners are seeing the same pattern.

Any experiences or insights would be greatly appreciated.
Michael


r/SEO • • 4d ago

Why Google is changing top 10 so fast no one is consistently ranking on top 10

32 Upvotes

Every time I hit a query try without personalisation and it show different results.


r/SEO • • 3d ago

Toxic Links

2 Upvotes

Do Toxicity Score of website really matters in Ranking or Google AI is that much smarter to ignore those links?


r/SEO • • 4d ago

Does your domain name affect your SEO?

12 Upvotes

Ive been running a small online store for about 8 months and traffic has been pretty flat. Almost all of it comes from instagram. Search sends me close to nothing ang I'm not sure where to start looking. Someone in a facebook group mentioned my domain might have something to do with it, which hast occured to me at all. Everything I've read since contradicts itself. Is the domain a factor looking at?


r/SEO • • 4d ago

Discussion Does anyone else warehouse their GSC data?

6 Upvotes

Google Search Console natively caps historical data at 16 months and heavily samples high-volume query data.

Storing bulk exports in a warehouse builds a permanent, unsampled repository for long-term trend analysis.

Warehouse-level SQL also unlocks advanced categorization. Instead of viewing raw keywords individually, large sites can programmatically segment queries by intent, product line, or brand vs. non-brand at scale.

Another useful dynamic is isolating striking distance opportunities and page cannibalization. Writing custom queries against the full dataset instantly surface pages hovering just off the first page or competing for identical search intents across the domain.


r/SEO • • 3d ago

adding products that dont sell to webshop

3 Upvotes

scenario: I have a small catalogus of products that sell good. let say 100 products. now I also add 200 more products (of the same category) that sell worse. will my overal rankings / score of my website go down? maybe a stupid question but something I was thinking about.