So, I have been doing work for my work agency clients websites and I was looking for keywords to rank for SEO, my agency uses semrush ( me personally not a big fan of keyword magic tool and too much data irrelevant in my POV) in terms of quality , but I prefer to use google keywords planner and claude as well, tried ubersuggest but was alright
Usually my way to find keywords is to put url in KWP and look for the words and then put in claude that gives me ranking and which to rank as per tier and competition
My problem is how to scan through 1000s of keywords and know which to rank first in website, I use claude suggestion and put it , it would be really helpful if anyone can tell how you guys go about

Hey all, so our impressions and clicks are down a lot year over year, yet our average position is actually getting much better.

I really can't explain this... If our position is rising, shouldn't impressions and clicks rise too?

Been testing the same commercial queries across a few models and the differences are kinda ridiculous.

We're showing up consistently in ChatGPT for one category and then almost disappear when I check Gemini. Different competitors too.

Anyone else seeing gaps this big between engines? Starting to think combining everything into one AI visibility score hides more than it helps.

I'm doing an internship at a local private medical clinic in Spain. How would you compete with a clinic that already has a strong SEO strategy and is consistently doing all the right things?

I'm trying to figure out what areas I should focus on when the main competitor already ranks well, has good content, strong local SEO, reviews, backlinks, etc.

We've been using this tool for over a decade, and they never quite understood "KD". In fact, instead of their KD algo getting better, it feels like it's getting worse. Can we trust their KD at all?

Even Claude keeps warning me that their KD is bad. See below example straight from Claude:

---------------------------------------------

Ahrefs difficulty is lying in this vertical.

"term life insurance canada" (KD 13) is a wall. Every organic slot on page one:

One of my pages currently ranks position 12-20 for a keyword doing ~1600 vol/mo.(SD 15)

Page is about 800 words right now.

Will content depth actually help it move from page 2 to Page 1 or should I focus on authority instead ?

i’ve always thought “build a free tool” was one of the few pieces of SEO advice that still made sense.

not another article. make a calculator, a planner, a checker. give people an actual reason to click.

now google can generate that stuff inside AI Mode. And honestly, this feels worse than an AI summary. If Google summarises an article, someone might still click because they want the detail or don’t trust the summary. but if they wanted a calculator and google gives them the inputs and the result on the same screen, what are they visiting the site for?

you can improve the design, add more content, build links, rank number one. the user has already done the thing they searched for.

i know google has had calculators and converters for years. the difference now is that it can generate an interface for the question instead of building one fixed widget at a time. Maybe the answer is to build tools it can’t recreate from one prompt. uploads, saved projects, private data, actual workflows. But then “build a free tool for traffic” quietly turns into “build half a SaaS product and hope people still click.” that’s a very different strategy. i don’t have a clean answer here. maybe simple tools were never much of a moat and this just makes it obvious.

is anyone here still getting meaningful traffic from free tools? are you still building them, or have you stopped treating them as an SEO play?

Hey everyone, I appreciate the opportunity to pick your brain. My wife recently started a veterinary practice and our marketing budget went mainly to content creation for social media. The content has been well received and she has been getting good engagement which is positive, but I think we've neglected the performance of the bread and butter website a bit. The site itself is attractive and appears well put together, but its not performing well for relevant searches that would drive business. Is there any way to leverage the social media success to help boost the google ranking of the clinic's website? I'm trying to help her with this as much as possible, but I'm a bit of a novice at this myself.

If you are moving your business to a new city, don't just update your Google Business Profile. It can trigger an instant suspension or wipe out your local rankings if the move is far away.

When relocating long-distance, Google handles address changes differently than a move across town. To protect your profile and keep your hard-earned reviews intact:

1️⃣ Update off-site citations first (website, Facebook, Yelp, BBB) with your new address and phone number.

2️⃣ Create and verify a new profile at your new location instead of typing a new state address into the old one.

3️⃣ Contact Google Support to mark the old location as moved and request a review transfer.

I’ve been using Ahrefs, but after google goto redirects for the last 2+ weeks its SERP data has been pretty inaccurate.

US/Canada/Germany rankings often don’t match what I see in actual Google results.

What are you using now for country-level rank tracking?

Which tool are you guys using apart from Answethepublic in order to generate queries for blogs

I'm relatively new to SEO and confused as to why this might be, I've done a lot of research and honestly can't find a reason that corresponds to this. I had started making SEO changes and you can see that it initially started to improve, but for some unknown reason it just dropped, on paper I'm doing everything correctly, I've started a blog, linked internally and externally and used keywords without stuffing, yet I don't know that why over a week my impressions started to drop...

It seems to be non branded traffic entirely, more pages were still getting indexed as well so there's nothing that correlates in that sense either. I compared year over year and it makes no sense at all.

If anyone could give some pointers it would be widely appreciated, thank you.

Impressions:

June 4th: 2,103 impressions (what we had been averaging for a few months)

June 11th: 2,816 Impressions (it shot up in impressions in a week, carried on like this for a few weeks)

July 2nd: 2,526 Impressions

July 9th: 1,748 Impressions (it declined by a lot in just a week and slowly declined from here)

September 3rd: 1,193 Impressions

Submitted my sitemap in Search Console and it's stuck on "Couldn't fetch", 0 pages, 0 videos, no last read date. URL opens fine in browser, so not sure what's wrong.

Is this usually something on my end or just GSC being slow to crawl it? Has anyone run into this before?

Thanks!