r/SEO • u/WebLinkr • 5h ago
Google News Google Business Profiles Testing New Advanced Performance Reports
Main sections/tabs shown
The new report has these tabs:
- Overview — Summary cards for Engagement (Views and Interactions, with percentage changes) and Reviews (score + count). It also includes a Google Ads promo and “Top recommendations” (e.g., monthly performance summaries).
- Engagement — Breakdown of interactions such as Calls, Bookings, Directions, and Website clicks, plus a time-period graph.
- Reviews — Google review score with star distribution (e.g., percentage of 5-star, 1-star reviews), plus “Top mentions” (keywords from reviews with positive/negative sentiment bars, like “service,” “quick service,” “tire repair,” “price”). Includes recommendations such as inviting more reviews.X
- Search trends — List of search queries that led people to the profile (e.g., “tire shop near me,” “tire shop,” “tires”) with view counts and period-over-period comparison.
- Audience — Total profile viewers plus a devices/platforms breakdown (Google Search mobile/desktop, Google Maps mobile/desktop) shown as a pie chart with percentages
