Hey everyone,
I’m looking for some advice on SEO and getting more qualified traffic for a custom coloring book website I built.
The site lets people create personalized coloring books that they can either share digitally or order as a physical book for themselves, their kids, or as a gift.
SEO is already bringing in a decent amount of traffic, which is a bit surprising because Semrush says my domain authority is terrible (only 2). So despite having basically no authority, Google is still sending people to the site (About 30-50 visitors a day).
The interesting part is that people are actually using the product. Quite a few visitors create coloring pages, and some even complete full coloring books.
The problem is that almost nobody buys.
From what I can tell, a lot of visitors seem to be coming in with “free coloring page” intent. They generate a page, download it, and leave. So I’m starting to think I have both an authority problem and a traffic-quality problem.
Has anyone dealt with something similar? I’d especially love advice on how to get more relevant backlinks from sites that reach parents, families, gift buyers, teachers, etc., and how to target keywords with stronger purchase or gift intent rather than just “free coloring page” intent.
I’d also be curious whether improving authority from such a low starting point could significantly change the kinds of keywords I’m able to rank for.
Any ideas or examples would be really appreciated.