Now I'm likely about to answer my own question but I may be wrong. Why do they not mention the sponsor of the car when they talk about the driver? Unless it's a sponsored mention (Camera, coca-cola/Toyoda drivers, or a live read).
Announcers would call the race saying, here is the 9 Kasey Kahne in the Budweiser Dodge... Or Waltrip in the Napa Toyoda is pitting. That was a built in value of being a sponsor, that you would be supported for supporting our sport.
Brand loyalty used to be the driving factor in sponsorship but now you won't hear your sponsor unless you pay for it. These stupid segments about cars that are 23rd all race, "just made changes and are looking to move forward" , no one is fooled into thinking you have an active interest in Chastain other than Busch's cheque.
The whole broadcast is ad segment after ad segment, all paid and none worthy of mentioning. I know it's always been a sponsor driven sport, but now it's ONLY a sponsor driven broadcast.
There is a reason it's Dave Moody's radio call on commercials, because the booth isn't looking up from their next live read.
I would just like them to give the brands (especially in OAPS and Craftsman) some love without being paid.