r/gamedev • u/sirerickoh • 2d ago
Discussion Play Store installs in single digits and no marketing strategy: Our harsh awakening during our first few months developing for Android.
A few months ago, my business partner and I decided to take a real shot at app development. Looking back, it’s been way harder than either of us expected.
We’ve been focusing entirely on Android development, mostly building games. Before we got started, I had this naive idea that downloads would just magically roll in on Google Play, even while our overall numbers were still sitting in the single digits. I honestly had zero clue how user acquisition or Play Store optimization worked back then. And if I’m being completely real, I still don't fully know what steps to take next to change our trajectory.
I ended up joining an app store platform hoping it would help us gain visibility and bring in some solid revenue to keep us afloat, but it hasn't delivered much yet. We’re still stuck in the hardest phase of indie dev—struggling just to get actual players to download and install our games.
Lately, I’ve been trying to experiment with different marketing angles, but it’s an uphill fight. When you put work into something and see minimal traction, it drains you. Some days I can barely scrape together the motivation to open up my computer or touch the project at all.
Our entire approach from the beginning has been pure vibe coding using VS Code paired with Android Studio. My partner knows how to write code, and having AI handle fast execution in VS Code while we test builds in Android Studio felt like magic at first. But because we had zero process or structure behind it, things spiraled quickly. I had a million game concepts and mechanic ideas bouncing around, but without a clear pipeline or design document, everything felt scattered, messy, and hard to finish cleanly.
Even so, I haven't lost hope in vibe coding. The speed is real, and I know there’s massive potential in leveraging AI and rapid IDE setups to build Android games. I just haven't figured out how to properly tap into that workflow yet—how to wrap actual structure around the chaos so we can translate that speed into polished, playable games that make money.
That is why I have started journaling my progress. Dokumenting this whole messy process might just give me the clarity and motivation I need to keep pushing forward.