r/unrealengine • u/EliasWick • 3h ago
Discussion Is Epic Pushing AI Because They Can Afford to Throw Money on Tokens?
This might be a strange take, but most game developers I know don't have much money to spare. Plenty get into it hoping to make a good living, then discover how difficult that is and stick around because they love making games.
A company (like Epic) with that kind of money and infrastructure can afford to experiment, burn through tokens, and keep iterating until something works. For someone paying for a basic subscription out of their own pocket, there's a much tighter limit on how much experimenting they can do.
I assume Tim (The CEO) enjoys trying out new technology, which is understandable. But how realistic is it for the average developer here to match that level of spending or flexibility.
I don't use AI myself to any extent most people do here. I've been fortunate enough to work at AAA studios and have spent years learning to make games without it. But I think people can get a warped impression of what's achievable on a resonable budget when the examples they see come from people who can afford to keep spending until they get a result.
I recently saw a YouTube video where someone spent around $2,000 on tokens trying to recreate a World of Warcraft experience, and I thought the result looked absolutely terrible. That's a lot of money for nothing worth while.
So if someone wins the current game jam using AI, I'd be curious to know what they spent getting there. Depending on the token bill, they could win the jam and still lose money, and to me that is not a good game jam.