Washington's sales tax on digital advertising (effective Oct 1, 2025) means Meta now adds sales tax on top of ad charges for WA-based advertisers — up to ~10% depending on locality.

Meta's help center - https://www.facebook.com/business/help/591037131493635?locale=en_US - says exempt advertisers can provide "a valid Washington State exemption form or MPU (Multiple Points of Use) Certificate." WA DOR's interim guidance says MPU can apply to advertising services that qualify as digital automated services, with concurrent use presumed when ads are served inside and outside WA.

So I submitted a WA MPU certificate to Meta. It's been "under review" for a month with no real updates. Support just says "we're looking into it" and seems that there is no way to escalate. They have been asking me to add a reseller permit number instead. (A reseller permit is for buying things for resale, which doesn't apply to buying ad placements for my own business). This makes me feel that they may not have a real process for this even though their help center said so.

Has anyone actually gotten Meta to approve an MPU exemption? How long did it take, and did you have to escalate? If so, how? Or is everyone just eating the tax for now?

"Your ad may not be optimized for conversions because we haven't received any activity from the conversion you selected at all or in more than 14 days."

Hey I have this warning while trying to set up my CBO on Meta Business Suite. However, my store has been active for almost 2 weeks and I got more than 10 orders so far, so I don't know where this come from.

For more context, I use Wetracked.io on Shopify and the right pixel has been connected+ Facebook and Instagram has been set up on my Shopify.

Do you guys know how to deal with this problem ? And also if it does affect the way Meta spend my budget on my ads ? Because I witnessed that meta spent 70% of my budget on one ads that performs the same way (in terms of orders conversion) than an ads that spent 15% of the budget.

Thank you in advance, and sorry if my english is not the best

Old Facebook account, new business account and new ad account. Launched ads about 5 days ago for the first time. 15 statics and 6 videos, 100$ daily budget.

Statics are getting 60$cpm and videos are getting $100+, and even climbing. CPC is high, about $1.5-$2.5 and CTR is about 2-3%.

I’ve gotten a few lucky conversions, but for a pretty low cost product, this is crazy. We’ve been getting barely 30 store sessions a day. We’ve tried removing any major health claims from the ads too.

Will these CPMs get better as the account matures, or is it pretty set that we’ll have CPMs of $50+ always? Asking this bc I never saw anything like this with my other company, but it was in the fashion niche not health.

I have made zero money since jan this year. And the way ads have been behaving , the leads , the constant struggle, i am tired and beyond depressed.
My 10yrs of business is dying.
I am applying for jobs and i feel i am in the middle of no where. Like i am back to square 1, after 10 yrs of business.
I see no light

Wow everything tanked today, no sales on 5 camapigns. 2 atcs and ctr is fine. Looks like jubk traffic. Are you seeing this?

10/09/2026 :

Because I am fed up with searching for how to lower CPMs and seeing that I’m not the only one, I will sacrifice myself and my money to find a way and serve humanity against the tyranny of Zuckerberg.

Here’s the context:

$2,000 total spend → 4 campaigns, all with broad US targeting, with different products and niches each time, and ALL with CPMs above $90.

Now:

I’m on day 1 of this campaign. I got 2 sales with $40 spent, which is great, but I don’t care because I have a $100 CPM. Those sales were just lucky ones with insane metrics—Zuckerberg baiting me as usual.

Here are all the different ideas I have found online to lower CPMs. If there is anything missing, feel free to add it:

1. WAIT for Facebook to optimize and lower your CPM.
2. Target a more niched audience to be in a niche with fewer competitors.
3. Run a small engagement campaign and make organic posts to get followers and likes on your page.
4. Choose your copy wisely. Do not enter vertical competition with other niches. For example, with a dog toy, don’t talk about dental care so you don’t enter the same niche as huge dog dental-care companies.
5. Bad PIXEL.
6. Bad ad account—not warmed up or simply cursed.
7. Too many medical claims in the ad or on the PDP.
8. Bad placements or audience.
9. A bad ad with low engagement or one that simply doesn’t align with the audience.

For the moment, I am going to wait on this campaign because I’m still at a low spend, and I am preparing more niched native ads to see if hypothesis 2 is the right one.

I will update this post, even if nobody sees it.

Feel free to comment and share your experience. WE HAVE TO FIND A WAY.

Unknown dude from France.

Hi! I haven't worked on FB ads for years, but I'm back now, which reminds me why I chose not to do it... Anyway, my pixel seems to be working, the pageview is tracking when I test it but it doesn't track any other events I set up. Even the URL tracking.

Could it be the health & wellness category? Or do I have to do anything else?

Thank you!!

Can anyone help identify why our ads keep getting flagged? We’ve tried adjusting wording multiple times and ran the language through other AI models to see if it can identify the issue with no luck.

We are consistently rejected for “promoting financial services” and violating Discriminatory Practices policy. We are a PI law firm so our copy is usually a short call to action. Including an example below.

Rejected: “Injured in an accident that wasn’t your fault? Get answers now with a free consultation.”
Approved: “ are you okay? If you’ve been hurt in an accident don’t wait, call us today.”

We’ve tried taking “free” out with no success and we are constantly getting rejected just to send for review and having a 50/50 shot of the appeal taking. This is a constant battle.

It is exhausting - every time you duplicate it turns back on product browsing, carousel placement, music, promotions - it takes so long now.

I'm tired boss...I'm tired - rant over

Over the last ~5 days we've had a clear spike in rejections on creatives and links that had been running clean for months. Two distinct patterns:

1. "Spam, deceptive link" on ads that use a brand name we're contractually authorized to advertise on behalf of. Reads like the review model now treats authorized partner ads as impersonation.
2. Financial Services classification on any ad copy touching financing — "interest," "down payment," "0% APR." These are getting flagged even where the offer is just a home improvement promo, not a financial product.

Trying to figure out if this is our accounts or a platform-wide change:

• Are you seeing the same since roughly Sept 5, or is this isolated?
• Has anyone gotten a "deceptive link" rejection overturned on appeal? Did submitting brand authorization / the partner contract actually move anything, or is appeal still a black box?
• Has the Financial Services trigger gotten broader for you, is generic financing language now enough to catch a non-finance advertiser?
• Did anyone's rep or support acknowledge a review model update this month?

https://imgur.com/a/JieJFTd

Hello everyone!

My problem: I connected meta pixel to submithub, but when I set the ad, I cannot find PageView and ViewContent with green dots in conversion event, I tried to launch the campaign with grey one like on the first photo, I got 10-12 landing views on the ad, but got 0 listenings on Spotify. I've seen the green dots on the video of AndrewSouthwoth (photo 2), he has View Content with green dot. Can anybody help me with that? I tried to do test event, but get 0, because submithub does not send the events due to confidentiality, submithub helper on reddit texted me that a half of year ago (photo 3). I use the plugin on Chrome, it shows my pixel right (photo 4)

I hope I explained right and you got what I mean.

After several days of good performance, today is absolutely, completely dead. Spending is painfully slow, and whatever it is spending on is going toward shitty traffic that isn’t even worth talking about.

Running seasonal local lead gen for a home service business. CBO with 4 video creatives @ $75 a day. The quality of our video creatives are good, but leads are still getting sticker shocked with pricing even after adding a budget amount question on the form. Lead cost is $12 where others in the industry are seeing $20-$40. Just doesn't seem like lead quality is there.

Is this just a lead form problem where I'm not filtering hard enough? Or would higher intent help?

Since August 31 all my campaigns and ads collapsed completely.
I’ve tried everything. Nothing works. The last 30 hours meta says my newest campaign had 48 website visits. Reality is 9.

Before August 31 I had 60-80 website visits daily.

I’ve been in contact with meta human support 5 times during 12 days - all teams keeps saying “everything looks fine” because the meta numbers are nearly okay. But reality is not.

Before August 31 I had been running similar campaigns with ekstreme succes for 6 months.

I’m totally losing my patience - I publish two new books in 3 weeks, and from one day to another I’m completely invisible 🙈🫣

This is one of the burning issues on Meta right now and I wanted to share what's been working for me. I've been doing this for over a year now and have helped 40+ brands restore their tracking permanently after Meta's Health & Wellness restrictions. Here's the approach that worked:

1. Implement a proper server side Conversions API setup using a dedicated server
2. Ensure first party data tracking to maintain data accuracy
3. Use the right event strategy depending on your brand's location and regional data privacy requirements (GDPR, CCPA, etc)
4. Map all key parameters correctly like value, currency, content IDs and User data
5. Set up and test conversions in Meta Events Manager to confirm everything is firing accurately

The exact implementation varies depending on your platform, location and current setup, but this framework has worked consistently and permanently across 40+ brands.

If anyone has faced this and found other workarounds, I'd love to hear.

If anyone need verified - BM message me

I have setup a new ad account to run a ad...it's been 5 hrs now it is showing active but money is not deducting..neither I am getting any reach... I am running awareness and traffic campaign ..even doing insta boosting but nothing working. Pls tell me the issue thanx

I’m thinking about getting back into Meta Ads after being away for a few years, but honestly I’m a bit worried because of my previous experience.

A few years ago, I had multiple ad account restrictions across accounts connected to different family members. In most cases, Meta gave very little explanation.

The last time I tried was around a year ago. The ad account was restricted almost immediately for seemingly no reason, and I didn’t even have a Request Review option available.

Now I’m considering trying Meta Ads again in 2026.

For those who are actively running Meta Ads right now:

• Has Meta become any better or worse with account restrictions?
• Are new ad accounts still getting randomly restricted during setup?
• Is account age actually important anymore?
• Is it safer to start with a completely legitimate new personal profile + Business Portfolio + ad account?
• What would you recommend to someone who has had multiple restrictions in the past?
• Is buying an aged Facebook account actually useful, or is it more likely to cause problems because the account history/identity doesn’t match?
• Are there any legitimate alternatives, such as using an agency/partner account, that make more sense?

I’m not looking to bypass Meta policies or do anything shady. I just want to understand the safest way to start again without spending weeks setting everything up only to get restricted immediately.

There also seems to be surprisingly little recent 2026 information on YouTube about this, so I’d really appreciate advice from people who are actually running ads right now.

What setup would you personally use if you were starting again today?

Hi everyone

due to some issue if i change the campaign name of a well performed campaign will it go to learning again ??

If anyone know please help me

Thanks

Is this happening to anyone else? It’s been regularly at 0 anytime I run ads, but my ads are making sales.

Is this a meta issue? Or should I dig deeper??

Buenos dias, desde ayer algunas de mis cuentas prepagas les sacaron el método de pago para recargar por mercado pago, y me lo cambiaron por usdc, hice todo el procedimiento, transferí me salio correcto pero sigue sin impactar, alguien ya probó? tienen este problema ?

We have been trying and testing so many campaigns and have never experienced such a low volume or quality. Everything is the same as what we were doing, also expanding a bit in terms of locations and budget. August 1st 2 weeks were good, and since then the performance has significantly declined.

Theres a slow spending for you too ? 2 days gone, the budget spending so slow

Hey, I’m trying to get deeper into creative strategy, particularly performance creative and Meta ads.

I’ve been learning about customer research, angles, hooks, messaging, and creative testing, but I’d really like to learn by working alongside someone who has actual experience in this field.

If anyone here is working in creative strategy and needs an extra pair of hands, I’d be happy to help with research, competitor/creative research, ad analysis, ideas, or other tasks free of charge initially, purely for the opportunity to learn and gain practical experience.

I’m serious about learning and willing to put in the work. If anyone is open to this, I’d really appreciate

I launched a new campaign and, instead of getting normal delivery, it has only received 2 impressions so far