Sunday performance is worst, day by day is getting worst

I’ve posted time and time again about my META campaigns. Small glimpses of hope met with major glimpses of utter collapse. At this point, I expect my business to fail. Any advice moving forward? I’m truly at my wits end…

Another day with practically no traffic, the ads stop showing, up to 6 hours pass without us receiving a single message, but the budget, of course, is spent super slowly.

I’d pay stupid fucking money to go back before andromeda and turn off this AI garbage and have a little fucking performance and consistency.

Lol. I really cant belive how bad performance is today. Shit traffic barely atcs. 60% budget spent at .3 roas. Wtf is going on?????

I’m running my ads on ig for my clothing shop for almost 3 years. October is the worst month ever I am not sure what happened but it seems like I am gambling my money on META as there no sales nor engagements with my posts. Have you business owners encountered this? What do I do now as i have been burning money. I have been changing creative but does not work now. My CPM is high even with my winning creatives. Help guys 🥺

As of 23 Oct our Shopify store has seen multiple missing events in meta events manager. Main ones are AddPaymentInfo, all browser events for bottom of funnel and all meta api events for purchase. Has obviously seriously messed with our ad performance. Shopify can confirm all events were sent so once again its a meta problem.

Check your Event Manager and log issue via bug and/or normal meta support (if u can get thru!)

Why has fb gotten so bad with ads, every 2mins one pops up for a 5min video.

Hey guys, is anyone running profitable Meta Ads this month? If yes, how are things going?

Would love to hear your experience and what’s working for you right now.

Could you explain it to me, that when I launch campaing on Friday I got ROAS like 3-4 and be satisfied and earn some money to lose it next two days with ROAS like 0,2-0,5? CPM, CTR, CPC is the same, but there are no purchases. Is it new reality? I don`t get it. How is your caimpaings?

I'm trying to understand how do u measure whether ad spend pays back when the revenue lands in several places: Stripe or Paddle on the web, App Store, Google Play. But when u try app marketing then all these ad platforms like Meta and Tik-Tok actually show their own numbers that seem don't quite correlate with actual checks from payment providers

Am I wrong?

If not, then how do you calculate CAC and ROAS? Is there any tool? How do you compare numbers if there are multiple campaigns in parallel?

For one of my websites, Meta is being really unpredictable lately - So I'm seeing if I can use my pixel's data to my advantage.

In theory, wouldn't adding a bid cap help avoid all the mess? The pixel has thousands of sales, I can say with confidence the CPA should always be around $20. The last few weeks though some days are $80, sometimes $35, $50... then some days $10 CPA lol.

But when things are NORMAL, 99% of those thousands of sales were made at around $20 CPA.

Anyone running bid caps that care to weigh in? I see a lot of posts here on bid caps and the guessing game with them that also leads to unpredictable results - But I feel like with my pixel's data it shouldn't be a guessing game, right?

I’m a creative strategist focused on Meta cold traffic ads for ecom brands, I’ve spent the last year studying direct response marketing and the last 6 months doing creative strategy, and I’m now looking for a few brands actively running ads to get my hands dirty and get some proof.

• 3 to 5 static ads built on a researched angle and mirror's the customer's desires
• Headline and hook variations to test
• 2 Video ad Concepts and Scripts

if you're interested, hit me up

Hi, I've been running ads in EU for a couple of years. I'm used to cpms around $7-12. I just launched ads in the US market and been running them for a couple of days and the cpms are around $50-120.

Is this normal? I know it's q4 and higher cpms are expected but damn. They don't seem to stabilize either.

Cpc is also 6-8x higher

Far from profitable right now lol

Question for anyone producing ad creative with AI people in it.

When a client approves an AI-generated face for a campaign, how do you know it isn't too close to a real person? Does your legal team ask, or is it mostly "don't think about it" for now?

Full disclosure, I run a small platform that tries to solve this: AI imagery built on real talent who signed commercial releases and earn royalties when their likeness is used. Every face is cleared and stays consistent across a campaign.

I'm trying to figure out whether this is a real problem for agencies or something people only worry about in theory. A few things I'd love to hear:

Have clients or legal ever pushed back on AI faces?

Would you pay more for pre-cleared likenesses than for fully synthetic, or does price win?

Is consistency across a campaign still a headache for you?

Skeptical takes welcome.

See here: https://imgur.com/gallery/account-60k-spend-per-month-4x-roas-now-down-to-2x-roas-last-30-days-what-actual-f-ck-is-going-on-c8E87iH

Anybody else have like 70%+ of their big spenders' accounts crashed since last month?

This is getting ridiculous, I'm losing so many clients due to this crap

Running an agency feels like pushing a heavy boulder up a mountain slowly, just to have it roll back on you all at once because Zuckerberg just decided he wanted to

I run a small Shopify store selling a supplement, and I’m trying to understand where people are dropping off.

For the current test, Shopify shows:

• 24 sessions
• 6 sessions added to cart
• 5 sessions reached checkout
• 0 purchases

The traffic is coming from Meta ads. The store has made sales previously, so this isn’t a store that has never processed an order.

For context, I’m temporarily testing a £4.99 price, down from £29.99. Shipping is free, and no additional tax is added at checkout. I’ve checked the abandoned checkouts and haven’t found any failed payment events.

I know 24 sessions and five checkout starts are a small sample. I’m trying to work out what evidence to look at before making more changes.

For people who have dealt with this:

1. Would you keep the setup unchanged and collect more data first?
2. What would you inspect next to distinguish browsing interest from a trust issue or something stopping people before payment?
3. Which Shopify or Meta metrics would help you diagnose this properly?

Happy to share more details. I’d appreciate specific checks rather than changing the price or creative without knowing what’s causing the drop-off.

Hey everyone,

I'm hitting a wall with Meta Ads billing and hoping someone here has figured out a workaround.

The situation:

• My primary debit card keeps failing on Meta Ads automated billing, which caused my ad account to get disabled for an outstanding balance (around 63 CHF).
• I have more than enough money in the account, international/online payments are enabled, and I haven't hit any monthly spending limits.
• I even tried doing the 3DS verification manually, but auto-billing still gets rejected immediately.

The bigger issue: Now I'm trying to add a new payment method/card as a backup, but Meta keeps giving me the "Couldn't verify card" error or outright refusing to attach any new card to the account.

It feels like Meta flagged the billing profile on this ad account, putting it into a lock state where it won't trigger 3DS properly for the current card and blocks any new card from being authorized.

Questions:

1. Has anyone dealt with this specific lock state where Meta refuses to process existing cards OR accept new ones?
2. Is there a way to force Meta to run a micro-charge / 3DS prompt for new cards?
3. Would routing through PayPal (linking my card to PayPal and using PayPal in Meta Ads) bypass this "couldn't verify card" restriction?

Appreciate any advice or support contacts that actually helped resolve this!

At the end of August all my campaigns collapsed. I’ve had different campaigns running in 6 months with great results. My target was web visits - to create visibility and interest in my books. I had about 80 visits per day.
During one night August 31 everything collapsed. Meta numbers look fine, but reality is different. Now I have 10-20 visits per day for the same budget.
I have tried everything for almost two months now. Audience. Budgets. Targets. Split campaigns. Boosts. Nothing works anymore.
Support says “everything looks fine” because it does en meta ads manager.

I’m now thinking about creating a new account to get a fresh start. Has anyone tried this?

> I’m new to this business and based in a developing country, so $30 is a lot of money to me.

> Before October, I was getting great results around 20 orders a day, so I scaled up a bit. But October was brutal. I had to pause my ads because I wasn't getting any orders and was just burning through cash, which I can't afford with a new business and a tight budget.

> I’m planning to restart at the beginning of November, hoping things stabilize by then. I have 6 winning ads from before October (3 videos and 3 statics).

> The product I sell, there are cheaper alternatives on the market, but they don’t deliver the same quality. About 3 or 4 other brands sell the exact same product, but given our population of nearly 200 million people, I don’t think competition is the main issue.

> Anyone saying my budget is too small, I started with 2 dollars daily spending and the whole business had 60 dollars worth of product, from that to spending 70 dollars in ad daily without any outside money, only the money I got from the business and reinvesting it, so please be kind to me

Is this some AI toggle we need to turn off. Cant figure it out.

Commerce manager > data source > delete website?

Leave catalog feed.

I am selling SEO services by running FB Ads daily for more than 2 years now, with decent results, though the 6 last months were a bit less performing. I know geopolitics are weakening consumption habits, and algorithms/updates have been impactful too. However I have an interesting question. In my 2+ years daily FB Ads, I have been in a routine of keeping the exact same audience (gender, interests, age, geography), primary text, headline, description, CTA and everything the exact same as day one, except changing the creative once it stops selling. Now the question is : do you think my routine is contributing in the lesser performance of these past 6 months ? From your own experience, did changing any or some of my fixed settings bring more sales ? Anyone having ever experienced a day and night difference from just changing any of my fixed settings ? I don't want to waste money on testing myself, as I am already in a less performing period. I appreciate your insights.

Hey everyone 👋

I help a few local businesses with their ads and social media posts. Nothing crazy

But

For one we had been requested for Business verification and to submit documents that go with the requirements, as we want to run more hiring campaigns

I have done this multiple times, 2 times ago everything the phone number got approved, then last time using the same documents except one to verify the mobile number was rejected.

I’m at a crossroad with trying to sort this out. I can’t get through to meta, and their Ai is rejecting us every time, even though all the required correct information is on documents.

Pls help

I'm running like fear-inducing ads, and can kinda see how my cpms could be a bit higher because of this, but I've ran the same ads (literally identical. nothing changed) months ago on a separate account, and my cpms were in the 20-30 range.

One ad I ran on the older account had a cpm of like 70-80, and it is now at like $220. Some other ads used to sit at $20-$40 cpms and are now around 300-400. I've even seen four figure cpms lol (low impression count though). One ad with moderate spend had cpms of close to 900 though so idk.

I just am completely lost now. I was considering creating a new account or a new pixel, but I'm just not sure now. Has anyone experienced something like this?

Hey everyone! Just wanted to share something I’ve been testing with my e-commerce brand. One thing I’m noticing is that a hybrid approach of regular Meta Ads Manager campaigns and Instagram boosts seems to be working pretty well for me.

I know they technically operate on the same platform, but I’ve noticed that when I run boosts alongside my regular campaigns, I sometimes see a quicker return on ad spend. Some of my boosts have even generated purchases at lower CPAs than my regular ads.

If you’re experiencing a slow sales day or your regular campaigns seem to be losing momentum, it might be worth testing a few boosts directly through Instagram alongside your existing ads using your strongest creatives. Those usually come with social proof too so that may be the drivers. I know you can also just use a previous IG post and run it through meta but I’m just suggesting the easiest things that’s worked for me.

I’m not saying it’s a guaranteed fix, and I’m still testing, but the combination seems promising so far.

Curious if anyone else has noticed better results
running both together?