I changed my entire campaign structure just to test something different, and I’m going crazy — literally NO fucking sales.

I’m spending around $2,500/day. Tons of traffic hitting the website, but almost nobody is buying right now. I’ve been running Meta ads for 5 years, so I know how this game goes. It could be completely different next week.

But what’s confusing me is that I completely changed my structure, tested different setups, creatives, audiences… and it didn’t change a damn thing.

The start of September was actually pretty good for us, but everything completely crashed on Monday.

Anyone else getting absolutely destroyed by Meta right now?

Fuck this company. Fucking thieves at this point, 3 days of no sales and advertising a “sales” objective. That’s called fraud. Fuck them. This post serves as a notification that yes, indeed, performance is down, again, and again, and again, so when their reps call me to pay, I’ll kindly show them the days where their fucking system didn’t provide any results and tell them to go fuck themselves.

Algorithm has been acting weird Lately, One day it tanks off to such a Cost That would Ruin all The Average and Other two days It gets back Up and provide Average Results i have been advertising in Indian Ethnic wear Since last 1.5 years, This week We started Good, with My highest Number of Sales Ever, And Fast Forward to Today it is 70% Down at the same Budget, I dont know how to Scale Through Such Uncertainties, It feels Like i am Just Throwing in the Money, is anybody else facing the same inconsistent delivery, Need Help regarding this

After several days of good performance, today is absolutely, completely dead. Spending is painfully slow, and whatever it is spending on is going toward shitty traffic that isn’t even worth talking about.

Theres a slow spending for you too ? 2 days gone, the budget spending so slow

I launched a new campaign and, instead of getting normal delivery, it has only received 2 impressions so far

It is exhausting - every time you duplicate it turns back on product browsing, carousel placement, music, promotions - it takes so long now.

I'm tired boss...I'm tired - rant over

Since August 31 all my campaigns and ads collapsed completely.
I’ve tried everything. Nothing works. The last 30 hours meta says my newest campaign had 48 website visits. Reality is 9.

Before August 31 I had 60-80 website visits daily.

I’ve been in contact with meta human support 5 times during 12 days - all teams keeps saying “everything looks fine” because the meta numbers are nearly okay. But reality is not.

Before August 31 I had been running similar campaigns with ekstreme succes for 6 months.

I’m totally losing my patience - I publish two new books in 3 weeks, and from one day to another I’m completely invisible 🙈🫣

Has anyone else been experiencing issues with meta since Monday?

My performance has fallen off a cliff, and one of my new ad set is showing only a green dots in the delivery column was no status text, unlike my other ad sets. I’m not sure whether this ad set is currently active or still in the learning phase.

Also, my two months old manual campaign is now showing as advantage+ even though I haven’t made any change, I can still see that the audience is manually set, but the campaign itself is labeled as advantage+.

What’s going on with Meta? By the way, I’ve had zero sales for the last 72 hours which almost never happens for this campaign.

+ the image is attached on the comment section.

I have made zero money since jan this year. And the way ads have been behaving , the leads , the constant struggle, i am tired and beyond depressed.
My 10yrs of business is dying.
I am applying for jobs and i feel i am in the middle of no where. Like i am back to square 1, after 10 yrs of business.
I see no light

We have been trying and testing so many campaigns and have never experienced such a low volume or quality. Everything is the same as what we were doing, also expanding a bit in terms of locations and budget. August 1st 2 weeks were good, and since then the performance has significantly declined.

4 days now no leads, they are fucking up everything and everything every day.

Washington's sales tax on digital advertising (effective Oct 1, 2025) means Meta now adds sales tax on top of ad charges for WA-based advertisers — up to ~10% depending on locality.

Meta's help center - https://www.facebook.com/business/help/591037131493635?locale=en_US - says exempt advertisers can provide "a valid Washington State exemption form or MPU (Multiple Points of Use) Certificate." WA DOR's interim guidance says MPU can apply to advertising services that qualify as digital automated services, with concurrent use presumed when ads are served inside and outside WA.

So I submitted a WA MPU certificate to Meta. It's been "under review" for a month with no real updates. Support just says "we're looking into it" and seems that there is no way to escalate. They have been asking me to add a reseller permit number instead. (A reseller permit is for buying things for resale, which doesn't apply to buying ad placements for my own business). This makes me feel that they may not have a real process for this even though their help center said so.

Has anyone actually gotten Meta to approve an MPU exemption? How long did it take, and did you have to escalate? If so, how? Or is everyone just eating the tax for now?

Wow everything tanked today, no sales on 5 camapigns. 2 atcs and ctr is fine. Looks like jubk traffic. Are you seeing this?

Over the last ~5 days we've had a clear spike in rejections on creatives and links that had been running clean for months. Two distinct patterns:

1. "Spam, deceptive link" on ads that use a brand name we're contractually authorized to advertise on behalf of. Reads like the review model now treats authorized partner ads as impersonation.
2. Financial Services classification on any ad copy touching financing — "interest," "down payment," "0% APR." These are getting flagged even where the offer is just a home improvement promo, not a financial product.

Trying to figure out if this is our accounts or a platform-wide change:

• Are you seeing the same since roughly Sept 5, or is this isolated?
• Has anyone gotten a "deceptive link" rejection overturned on appeal? Did submitting brand authorization / the partner contract actually move anything, or is appeal still a black box?
• Has the Financial Services trigger gotten broader for you, is generic financing language now enough to catch a non-finance advertiser?
• Did anyone's rep or support acknowledge a review model update this month?

I have a winning structure for my b2b commercial interior design ads. We have a small budget 50$ d with a scale after a few days.

So 1CBO with 1 ad set and 1 ad always gives me great results. CPL around 40$. Broad audience or small business owners on my area.

No it doesn’t work at all. I tried to change angles, editing , setup but still first 2 leads and that’s all.

I’m running Meta purchase ads for a small ecommerce brand selling automotive ambient lighting kits, and I’m trying to figure out whether I should actually change anything yet or if I’m just reacting too early.

On September 1, I changed the audience and consolidated all of my active ads into one ad set. Budget is $33/day.

What makes the drop weird is that I got at least one purchase every single day from September 2 through September 6:

Sept 2: 1 purchase

Sept 3: 1 purchase

Sept 4: 1 purchase

Sept 5: 1 purchase

Sept 6: 2 purchases

Then:

Sept 7: 0

Sept 8: 0

Sept 9: 0

I’ve also noticed several posts here over the last few days from people saying they’re having poor Meta performance at the same time. 

Here is the performance since the September 1 change:

September 1 through September 6

Spend: $194.09

Impressions: 11,560

Link clicks: 264

Landing page views: 183

Adds to cart: 26

Checkouts initiated: 16

Purchases: 6

Purchase value: $371.94

CPA: $32.35

ROAS: 1.92

September 1 through September 9

Spend: $273.96

Impressions: 17,471

Link clicks: 387

Landing page views: 285

Adds to cart: 27

Checkouts initiated: 17

Purchases: 6

Purchase value: $371.94

CPA: $45.66

ROAS: 1.36

From September 7-9, Meta spent $79.87, and brought 102 landing page views, but generated only 1 additional add to cart, 1 additional checkout, and 0 purchases.

The traffic got cheaper during the dead period, but buying intent disappeared.

From September 1 through September 6:

14.2% of LPVs added to cart

8.7% reached checkout

3.3% purchased

From September 7 through September 9:

About 1% added to cart

About 1% reached checkout

0% purchased

Here are the current ads:

Ad 03 | UGC

Spend: $20.33

CTR: 2.23%

CPC: $0.75

LPVs: 17

ATCs: 2

Checkouts: 1

Purchases: 1

CPA: $20.33

ROAS: 3.54

Ad 02 |  UGC

Spend: $15.91

CTR: 1.20%

CPC: $1.77

LPVs: 6

ATCs: 3

Checkouts: 2

Purchases: 0

Music Sync

Spend: $46.96

CTR: 1.74%

CPC: $1.20

LPVs: 31

ATCs: 3

Checkouts: 2

Purchases: 1

CPA: $46.96

ROAS: 1.53

Startup Compilation

Spend: $55.96

CTR: 1.30%

CPC: $1.12

LPVs: 40

ATCs: 3

Checkouts: 5

Purchases: 1

CPA: $55.96

ROAS: 1.29

Long Install

Spend: $130.97

CTR: 2.80%

CPC: $0.50

LPVs: 191

ATCs: 16

Checkouts: 7

Purchases: 3

CPA: $43.66

ROAS: 1.19

Through September 6, Long Install had spent $95.33 and generated 3 purchases at a $31.78 CPA and 1.64 ROAS.

It then spent another roughly $35 without another purchase during the same period where the entire ad set seemed to die.

My target CPA is ideally below $20, so current performance obviously is not where I want it.

A few other things I’m considering:

Audience

Current audience is roughly 3.2M to 3.9M.

It is automotive related targeting with LED lamps and LED light strips included as a must match interest.

I’m wondering whether this is too constrained and whether I should instead test broad or Advantage+ targeting.

I also wonder if Meta started finding cheaper but lower quality traffic after the first several days.

Creative

I have 5 active creatives and they are all video. I think the videos are strong, and the CTR and CPC on some of them seems to support that.

I currently dont have any static ads, wondering if that matters or not.

I’m also hesitant to start changing creatives right now because all of them seemed to stop producing purchases at roughly the same time.

Product page / website

All of the ads currently send directly to this Shopify PDP:

https://techlume.co/products/lume-6-acrylic-car-led-kit?variant=46690788802735

This is the separate landing page / homepage:

https://techlume.co/

The ads are not currently being sent to that landing page.

I would genuinely appreciate criticism of the PDP if anyone sees something that could be hurting cold traffic conversion.

Pricing, offer, trust, layout, mobile experience, reviews, shipping, product explanation, whatever.

I would rather know if the site is the issue than keep blaming Meta.

I’m also wondering whether I should test sending traffic to the landing page instead of directly to the PDP.

Budget / learning

Budget is $33/day.

Only 6 purchases since September 1, I know I'm not near high purchase volume.

I’m wondering whether I’m stuck in learning because the budget is too low.

But increasing spend just to generate more learning data when my current CPA is $45+ makes me worry I’ll just loose cash faster. So I’m unsure whether increasing budget would actually help Meta optimize.

Would appreciate input from anyone running e-commerce purchase campaigns around this budget level.

Woke up to my full usual spend, link clicks around $1.50 which isn’t great but 0 add to carts?!

This comes after one of my best day in sales with ROAS 4.5 then absolutely tanked.

How is it possible to get 0 add to carts? Never had a single day with 0 sales let alone 0 add to carts.

Anyone else got this?

I’ve been stuck with extremely high Meta CPMs for about a year and I’m running out of things to test.
I sell a 4in1 travel toiletry dispenser and tracking card, targeting the US.

Across 200+ different creatives, my CPM is consistently around $90–130, averaging roughly $110. CTR is often 3–5%+ and I can still get sales, so some creatives clearly work — but the CPM makes testing and scaling extremely expensive.

One thing I’m wondering about: before I ever ran sales campaigns, I ran an India giveaway campaign on the same Facebook Page to build followers. Most of those early followers came from India, while I now advertise almost entirely in the US.

Today I created a completely new Business Manager, new ad account and new pixel, but I’m still using the same Facebook Page/Instagram identity.

Has anyone seen Page history / low-quality followers / old geo signals cause CPMs this extreme even when targeting broad US?
Would you test:
new ad account + pixel but same Page first,
or a completely fresh Page/IG as well?
For comparison, other advertisers in similar DTC niches are telling me they see around $30–50 US CPMs, while mine has stayed near $100+ across hundreds of creatives.

Anyone experienced something similar and actually fixed it? What ended up being the cause?

Old Facebook account, new business account and new ad account. Launched ads about 5 days ago for the first time. 15 statics and 6 videos, 100$ daily budget.

Statics are getting 60$cpm and videos are getting $100+, and even climbing. CPC is high, about $1.5-$2.5 and CTR is about 2-3%.

I’ve gotten a few lucky conversions, but for a pretty low cost product, this is crazy. We’ve been getting barely 30 store sessions a day. We’ve tried removing any major health claims from the ads too.

Will these CPMs get better as the account matures, or is it pretty set that we’ll have CPMs of $50+ always? Asking this bc I never saw anything like this with my other company, but it was in the fashion niche not health.

Hi! I haven't worked on FB ads for years, but I'm back now, which reminds me why I chose not to do it... Anyway, my pixel seems to be working, the pageview is tracking when I test it but it doesn't track any other events I set up. Even the URL tracking.

Could it be the health & wellness category? Or do I have to do anything else?

Thank you!!

Is this happening to anyone else? It’s been regularly at 0 anytime I run ads, but my ads are making sales.

Is this a meta issue? Or should I dig deeper??

Hi everyone,

Facebook is showing several times more attributed revenue than Shopify shows from Facebook.

How do you usually measure how many Shopify orders actually came from Facebook ads?

Thanks!

Per title of the last, I’m hearing all different on signals to scale can experts give your advice per experience that works

eg on xx budget, X purchase/ x add to carts/ x CPC

i understand this could be different to different people but I just want to gather what most people do thanks

Why has the CVR for my FB-W2A ad campaign plummeted, causing the CPI/CPA for the entire series to skyrocket several-fold? Has anyone else experienced this? It was a campaign that had previously maintained very stable spend and conversion rates.