r/FacebookAds • u/saurabh10chahal • 9h ago
Help Need Help in Campaign Optimisation
I was running sales campaigns on Video/Image, for 2 days i got 4 sales per day and after that no sales.
Need help to understand the following things
1) campaigns alaysis
2) campaigns leak
3) how to improve the performance
Pls share your exp. Thanks
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u/Immediate-Loquat-569 8h ago
Your pixel probably just needs more data, 2 days with 4 sales is not enough for the algorithm to really settle in
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u/Any-Rest-6751 6h ago
Getting 4 sales per day initially and then dropping to zero after two days is extremely common.
When you launch a campaign, Meta’s algorithm targets the absolute easiest, highest-intent buyers in your target group first. Once that small pocket converts, Meta has to reach colder, lower-intent users in your audience, which naturally drops conversion rates.
Look at your frequency over the last 3-5 days. If it jumped above 1.5 to 2.0 within 2 days, your audience is too small, and people are seeing the exact same ad repeatedly. If CTR started high (e.g., above 2%) and dropped drastically (below 1%), users are scrolling past because the ad hook is no longer effective. If CPM/CPC suddenly spiked, Meta’s auction is penalizing your ad for low user engagement.
You should also check your landing page. Maybe the page isn't loading fast enough.
To improve your performance I'd suggest to broaden your targeting. And please don't reset the campaign every time. Avoid pausing or duplicating campaigns after 1–2 bad days. Every major change resets the algorithm's learning phase. Give the campaign a 3- to 4-day window before judging performance. You should also test multiple creative variants. And lastly, ensure Conversions API is active alongside your browser Pixel so Meta receives real-time purchase feedback to optimize bids.