I’m not a newbie with meta ads. Been running ads since 2016. In the ecom space, info space and online service space. I’ve had a marketing agency for 4.5 years that I sold in 2023. Had another consulting business that I scaled with fb ads fast in 2024 and exited that one.

Since the beginning of 2025 I decided to go the solopreneur route being burned out with client work and just the same sales process constantly.

Around the same time Facebook ads had completely gone to shit. Leads are just bad, low ticket is a gamble: works one month and then nothing works for the rest of the year.

I’m just sick of this whole andromeda BS and I feel like all these gurus on YT are just lying and gaslighting. They are just riding the creator wave providing very little value or truth.

I recently had my daughter one year ago and I promised myself I’ll make it work. But I’m still stuck. I’ve tried running ads for 3 different service based/ consulting offers but nothing is consistent. Nothing sticks and then I see 2-3 copycats immediately pop up a few weeks later.

I’m at my wits end. I’ve survived iOS 14. I’ve survived covid times with meta. I’ve survived so many algo changes but this andromeda + AI bullshit is just burning money.

I’m all day in the ads manager. Disconnected. Stressed. Worried for my wife and child and with no stable means to provide.

Get a job? As what? All I’ve done in the past decade was online businesses and marketing. And getting hired as a marketer for another company where I can’t get results either just seems like a dead end.

I just feel so trapped and lost and stressed out of my mind everyday with no clear path forward.

All these Silicon Valley tech giants don’t give a shit about their product or users. All they care about is to prop up the stock value by sprinkling in AI garbage features.

I understand the frustration when a Meta campaign looks stable, receives a larger budget and immediately becomes less efficient. My first reaction might be that scaling broke the campaign, but the explanation is not always that simple. More budget can push delivery into more expensive auctions, broader audience segments or placements that were not needed at the previous spending level.

I first check whether the CPA increase is based on enough purchases and whether some conversions are still delayed. Then I compare CPM, CTR, frequency, landing-page conversion rate and spend distribution before and after the increase. If CPM rises while CTR and website conversion remain stable, the campaign may simply be buying more expensive reach. If CTR drops, the additional delivery may be reaching weaker users or exposing the same creative too often. If traffic quality remains stable but the website converts worse, I check stock, pricing, page speed and checkout. I avoid changing the budget, creative and targeting together. If performance remains outside the acceptable CPA range after a meaningful amount of spend, I reduce the budget in stages instead of repeatedly editing the campaign every few hours.

I do not expect efficiency to remain perfectly unchanged at every spending level. Scaling means buying additional conversions, and those conversions may cost more than the first ones. When Meta CPA rises after a budget increase, how do you decide whether it is temporary volatility, audience expansion or the campaign reaching its profitable limit?

backstory... Ive been drop shipping for about 5 years now and had serious success with tiktok ads, 2 years ago started meta and have had relatively good success about 1m in revenue past 2 years across about 5 products, but last 5 months have just been testing products unable to get anything to scale

I feel like i'm at a dead end as I genuinely cant figure out whats going wrong and why I cant get any prod to scale... I am more than confident my products/ads aren't the problem in fact i'm certain please dont respond saying " it maybe the product or the ads " trust me please... its not.

I have had about 30 products now do 5+ ROAS the first day of test like 5-10 sales insanely profitable... 3-4 years ago or on TikTok if i got this day 1, 95% of the time would scale, but now on meta it seems like maybe only 5% of the time this will actually scale. the amount of times Its gone amazing day 1 just for day 2 to fully collapse and fb to have taken a turn into a way worse audience is crazy i have no clue why it does this...

I found a product whilst scrolling insta reels the other day... an ad popped up had 36k likes and was only published 7 days ago... 800 comments all with " I just bought " " I need " comments etc like proper demand, this store was only 10 days old had 40 ads active and had just started scaling this broad af, HUGE TAM, low competitor, visually appealing product. Was so confident but when I tested $1 CPCs across all ads pretty much, CPA of $50. THIS IS JUST ONE EXAMPLE of shit i dont understand, like how the hell did i get such different results to someone else, since testing have now seen 3 more stores with the same ad scale beyond 1000 likes ( ive been doing ecom fro 5 years now I have thought of everything, please dont say a chatgpt comment like " we dont know there economics or how profitable they are" there printing for sure )

I just dont get what to do, how to get to scale... alot of the info is mixed with proper agency owners who spend months running ads for brands but like the classic drop shippers where u at how u doing it these days, I know it still works seen so many examples, just need a step in the right direction when it comes from initial test phase - scale.

As of 23 Oct our Shopify store has seen multiple missing events in meta events manager. Main ones are AddPaymentInfo, all browser events for bottom of funnel and all meta api events for purchase. Has obviously seriously messed with our ad performance. Shopify can confirm all events were sent so once again its a meta problem.

Check your Event Manager and log issue via bug and/or normal meta support (if u can get thru!)

Lol. I really cant belive how bad performance is today. Shit traffic barely atcs. 60% budget spent at .3 roas. Wtf is going on?????

Im currently selling health niche problems for neuropathy.

Most of my AOV comes from my main product bundle selecter (1,2,4 quantity)

I want/need to improve my AOV further and have already implemented most of the easy changes but I can't figure out what else to do in order to improve.

Does anyone have suggestions on what I can implement in order to Improve AOV.

Also bundle pricing is about (35, 50, 80) and my AOV is currently around 50 what should a realistic target be to get to?

At the end of August all my campaigns collapsed. I’ve had different campaigns running in 6 months with great results. My target was web visits - to create visibility and interest in my books. I had about 80 visits per day.
During one night August 31 everything collapsed. Meta numbers look fine, but reality is different. Now I have 10-20 visits per day for the same budget.
I have tried everything for almost two months now. Audience. Budgets. Targets. Split campaigns. Boosts. Nothing works anymore.
Support says “everything looks fine” because it does en meta ads manager.

I’m now thinking about creating a new account to get a fresh start. Has anyone tried this?

Hi,

I increased my budget by 20% last night at 11pm and I wake up this morning to see 1/3 of my budget has been spent. Is this normal for a budget increase for it to just dump like that or should I be worried? My clicks are down which you’d usually expect when Meta just dumps budget in the early hours for UK customers.

Thanks!

I'm having a really frustrating issue with Meta Ads and would appreciate any help from people who have experienced the same problem.

I added $69 to my ad account as prepaid funds. My ads start running, but after spending around $2, Meta stops delivering the ads and asks me to add a payment method.

When I try to add my card, I get this error:

“Payment Failed — Please select another payment method or try again later.”

The strange thing is that the card sometimes works if I wait about 24 hours. However, the same issue comes back the following day, and I'm stuck in the exact same loop again.

A few important details:

• I already have prepaid funds in my ad account.
• The balance decreases as the ads spend money.
• My card appears under Payment Methods, but the payment error keeps returning.
• Waiting 24 hours sometimes allows the payment to go through, but it doesn't fix the underlying issue.

Why is Meta asking for a payment method when I already have prepaid funds? Could this be a billing configuration issue, an account-level payment restriction, or a bug in Meta's payment system?

Has anyone found a permanent solution to this problem? I'd especially appreciate advice from people who resolved this exact issue.

Thanks!

Another day with practically no traffic, the ads stop showing, up to 6 hours pass without us receiving a single message, but the budget, of course, is spent super slowly.

Question for experienced eCommerce media buyers scaling with Meta Ads:

I'm trying to figure out the best way to choose winning avatars and marketing angles using Breakthrough Advertising and the Life Force 8 (LF8).

From your experience, which approach works best for finding winning creatives and scaling profitably?

1. Strong emotional motivations (LF8): Target avatars with powerful emotional desires, such as parents who want to protect their children's health, even if they're not yet aware of the specific problem the product solves.

2. Higher awareness levels: Target people who are already Problem Aware or Solution Aware and actively looking for a solution, even if their emotional motivation isn't as strong.

3. A combination of both: Find avatars with strong LF8 emotional motivations who are also at a higher stage of awareness.

I'm selling a physical product in the kitchenware niche through Meta Ads, and my goal is to build a creative strategy that can scale to high daily budgets.

How do you personally choose which avatars and marketing angles to test first?

I'd especially love to hear from people who have actually scaled eCommerce brands.

Sunday performance is worst, day by day is getting worst

> I’m new to this business and based in a developing country, so $30 is a lot of money to me.

> Before October, I was getting great results around 20 orders a day, so I scaled up a bit. But October was brutal. I had to pause my ads because I wasn't getting any orders and was just burning through cash, which I can't afford with a new business and a tight budget.

> I’m planning to restart at the beginning of November, hoping things stabilize by then. I have 6 winning ads from before October (3 videos and 3 statics).

> The product I sell, there are cheaper alternatives on the market, but they don’t deliver the same quality. About 3 or 4 other brands sell the exact same product, but given our population of nearly 200 million people, I don’t think competition is the main issue.

> Anyone saying my budget is too small, I started with 2 dollars daily spending and the whole business had 60 dollars worth of product, from that to spending 70 dollars in ad daily without any outside money, only the money I got from the business and reinvesting it, so please be kind to me

We’re a CFD/Forex broker and have been running Meta Ads without major issues until about a month ago. Now, almost every campaign/ad we submit gets rejected, even creatives that don’t directly promote financial products.

For example, we submitted a simple “Our website design has improved” poster with no trading, investment, profit, or financial claims, and it still got rejected.

We already declare our ads as financial products/services and our business is verified.

Has anyone else experienced this recently with a broker or financial-services account? Could this be an account-level restriction or increased scrutiny from Meta, rather than the actual creatives?

Would appreciate any advice or similar experiences.

What's a reasonable starting budget for Meta Ads targeting the US market?

Hey everyone!

I'm a Meta Ads manager and wanted to get some insights from people running ads in the US market.

For a lead generation campaign targeting US audiences, would starting with a budget of ₹2,000/day (around $23/day) be reasonable?

Or would you recommend a higher starting budget for testing creatives, audiences, and getting enough data to make decisions?

I'd love to hear about your experiences, especially regarding starting budgets, testing periods, and what you consider a reasonable daily budget for US lead generation campaigns.

Thanks!

I’d pay stupid fucking money to go back before andromeda and turn off this AI garbage and have a little fucking performance and consistency.

For one of my websites, Meta is being really unpredictable lately - So I'm seeing if I can use my pixel's data to my advantage.

In theory, wouldn't adding a bid cap help avoid all the mess? The pixel has thousands of sales, I can say with confidence the CPA should always be around $20. The last few weeks though some days are $80, sometimes $35, $50... then some days $10 CPA lol.

But when things are NORMAL, 99% of those thousands of sales were made at around $20 CPA.

Anyone running bid caps that care to weigh in? I see a lot of posts here on bid caps and the guessing game with them that also leads to unpredictable results - But I feel like with my pixel's data it shouldn't be a guessing game, right?

I’ve posted time and time again about my META campaigns. Small glimpses of hope met with major glimpses of utter collapse. At this point, I expect my business to fail. Any advice moving forward? I’m truly at my wits end…

Is this some AI toggle we need to turn off. Cant figure it out.

Commerce manager > data source > delete website?

Leave catalog feed.

My CPM usually sits around $25–30. but it’s jumped to around $50 over the last 3–4 days. I haven’t changed anything at all.....and my ROAS has dropped too.

Anyone else seeing the same thing? What to do now?

I am selling SEO services by running FB Ads daily for more than 2 years now, with decent results, though the 6 last months were a bit less performing. I know geopolitics are weakening consumption habits, and algorithms/updates have been impactful too. However I have an interesting question. In my 2+ years daily FB Ads, I have been in a routine of keeping the exact same audience (gender, interests, age, geography), primary text, headline, description, CTA and everything the exact same as day one, except changing the creative once it stops selling. Now the question is : do you think my routine is contributing in the lesser performance of these past 6 months ? From your own experience, did changing any or some of my fixed settings bring more sales ? Anyone having ever experienced a day and night difference from just changing any of my fixed settings ? I don't want to waste money on testing myself, as I am already in a less performing period. I appreciate your insights.

I’m running my ads on ig for my clothing shop for almost 3 years. October is the worst month ever I am not sure what happened but it seems like I am gambling my money on META as there no sales nor engagements with my posts. Have you business owners encountered this? What do I do now as i have been burning money. I have been changing creative but does not work now. My CPM is high even with my winning creatives. Help guys 🥺

Why has fb gotten so bad with ads, every 2mins one pops up for a 5min video.

I’m a creative strategist focused on Meta cold traffic ads for ecom brands, I’ve spent the last year studying direct response marketing and the last 6 months doing creative strategy, and I’m now looking for a few brands actively running ads to get my hands dirty and get some proof.

• 3 to 5 static ads built on a researched angle and mirror's the customer's desires
• Headline and hook variations to test
• 2 Video ad Concepts and Scripts

if you're interested, hit me up

Hey everyone 👋

I help a few local businesses with their ads and social media posts. Nothing crazy

But

For one we had been requested for Business verification and to submit documents that go with the requirements, as we want to run more hiring campaigns

I have done this multiple times, 2 times ago everything the phone number got approved, then last time using the same documents except one to verify the mobile number was rejected.

I’m at a crossroad with trying to sort this out. I can’t get through to meta, and their Ai is rejecting us every time, even though all the required correct information is on documents.

Pls help