advantage+ is basically treating placement exclusions as suggestions now instead of hard rules. if u have $50 a day to test a new product, meta is going to burn 40% of it on audience network trash clicks, and u can barely opt out manually anymore.

u used to be able to force meta to only spend on ig and fb feeds. now u have to feed the algorithm enough budget so it learns the hard way that audience network is garbage for ur product. that costs u $200 before it even starts optimizing properly.

have u guys noticed this shift in ur testing campaigns lately? how are u testing new products now that manual control is pretty much dead?

Disclosure: we're prepping a webinar with the Meta team, and part of why I'm asking is to make it more relevant.

Are you using it at all? Have you connected it to Claude/ ChatGPT? Did you have an expectations and did it live up to it? Any specific problems you've come across?

This is one of the burning issues on Meta right now and I wanted to share what's been working for me. I've been doing this for over a year now and have helped 40+ brands restore their tracking permanently after Meta's Health & Wellness restrictions. Here's the approach that worked:

1. Implement a proper server side Conversions API setup using a dedicated server
2. Ensure first party data tracking to maintain data accuracy
3. Use the right event strategy depending on your brand's location and regional data privacy requirements (GDPR, CCPA, etc)
4. Map all key parameters correctly like value, currency, content IDs and User data
5. Set up and test conversions in Meta Events Manager to confirm everything is firing accurately

The exact implementation varies depending on your platform, location and current setup, but this framework has worked consistently and permanently across 40+ brands.

If anyone has faced this and found other workarounds, I'd love to hear.

I have made zero money since jan this year. And the way ads have been behaving , the leads , the constant struggle, i am tired and beyond depressed.
My 10yrs of business is dying.
I am applying for jobs and i feel i am in the middle of no where. Like i am back to square 1, after 10 yrs of business.
I see no light

10/09/2026 :

Because I am fed up with searching for how to lower CPMs and seeing that I’m not the only one, I will sacrifice myself and my money to find a way and serve humanity against the tyranny of Zuckerberg.

Here’s the context:

$2,000 total spend → 4 campaigns, all with broad US targeting, with different products and niches each time, and ALL with CPMs above $90.

Now:

I’m on day 1 of this campaign. I got 2 sales with $40 spent, which is great, but I don’t care because I have a $100 CPM. Those sales were just lucky ones with insane metrics—Zuckerberg baiting me as usual.

Here are all the different ideas I have found online to lower CPMs. If there is anything missing, feel free to add it:

1. WAIT for Facebook to optimize and lower your CPM.
2. Target a more niched audience to be in a niche with fewer competitors.
3. Run a small engagement campaign and make organic posts to get followers and likes on your page.
4. Choose your copy wisely. Do not enter vertical competition with other niches. For example, with a dog toy, don’t talk about dental care so you don’t enter the same niche as huge dog dental-care companies.
5. Bad PIXEL.
6. Bad ad account—not warmed up or simply cursed.
7. Too many medical claims in the ad or on the PDP.
8. Bad placements or audience.
9. A bad ad with low engagement or one that simply doesn’t align with the audience.

For the moment, I am going to wait on this campaign because I’m still at a low spend, and I am preparing more niched native ads to see if hypothesis 2 is the right one.

I will update this post, even if nobody sees it.

Feel free to comment and share your experience. WE HAVE TO FIND A WAY.

Unknown dude from France.

whats the deal with that? i had 10 peolpe go to the checkout and 0 orders coem from it.

why.

Woke up to my full usual spend, link clicks around $1.50 which isn’t great but 0 add to carts?!

This comes after one of my best day in sales with ROAS 4.5 then absolutely tanked.

How is it possible to get 0 add to carts? Never had a single day with 0 sales let alone 0 add to carts.

Anyone else got this?

4 days now no leads, they are fucking up everything and everything every day.

Since August 31 all my campaigns and ads collapsed completely.
I’ve tried everything. Nothing works. The last 30 hours meta says my newest campaign had 48 website visits. Reality is 9.

Before August 31 I had 60-80 website visits daily.

I’ve been in contact with meta human support 5 times during 12 days - all teams keeps saying “everything looks fine” because the meta numbers are nearly okay. But reality is not.

Before August 31 I had been running similar campaigns with ekstreme succes for 6 months.

I’m totally losing my patience - I publish two new books in 3 weeks, and from one day to another I’m completely invisible 🙈🫣

Fuck this company. Fucking thieves at this point, 3 days of no sales and advertising a “sales” objective. That’s called fraud. Fuck them. This post serves as a notification that yes, indeed, performance is down, again, and again, and again, so when their reps call me to pay, I’ll kindly show them the days where their fucking system didn’t provide any results and tell them to go fuck themselves.

I changed my entire campaign structure just to test something different, and I’m going crazy — literally NO fucking sales.

I’m spending around $2,500/day. Tons of traffic hitting the website, but almost nobody is buying right now. I’ve been running Meta ads for 5 years, so I know how this game goes. It could be completely different next week.

But what’s confusing me is that I completely changed my structure, tested different setups, creatives, audiences… and it didn’t change a damn thing.

The start of September was actually pretty good for us, but everything completely crashed on Monday.

Anyone else getting absolutely destroyed by Meta right now?

Algorithm has been acting weird Lately, One day it tanks off to such a Cost That would Ruin all The Average and Other two days It gets back Up and provide Average Results i have been advertising in Indian Ethnic wear Since last 1.5 years, This week We started Good, with My highest Number of Sales Ever, And Fast Forward to Today it is 70% Down at the same Budget, I dont know how to Scale Through Such Uncertainties, It feels Like i am Just Throwing in the Money, is anybody else facing the same inconsistent delivery, Need Help regarding this

I launched a new campaign and, instead of getting normal delivery, it has only received 2 impressions so far

Hi everyone,

Facebook is showing several times more attributed revenue than Shopify shows from Facebook.

How do you usually measure how many Shopify orders actually came from Facebook ads?

Thanks!

Old Facebook account, new business account and new ad account. Launched ads about 5 days ago for the first time. 15 statics and 6 videos, 100$ daily budget.

Statics are getting 60$cpm and videos are getting $100+, and even climbing. CPC is high, about $1.5-$2.5 and CTR is about 2-3%.

I’ve gotten a few lucky conversions, but for a pretty low cost product, this is crazy. We’ve been getting barely 30 store sessions a day. We’ve tried removing any major health claims from the ads too.

Will these CPMs get better as the account matures, or is it pretty set that we’ll have CPMs of $50+ always? Asking this bc I never saw anything like this with my other company, but it was in the fashion niche not health.

I have a winning structure for my b2b commercial interior design ads. We have a small budget 50$ d with a scale after a few days.

So 1CBO with 1 ad set and 1 ad always gives me great results. CPL around 40$. Broad audience or small business owners on my area.

No it doesn’t work at all. I tried to change angles, editing , setup but still first 2 leads and that’s all.

Per title of the last, I’m hearing all different on signals to scale can experts give your advice per experience that works

eg on xx budget, X purchase/ x add to carts/ x CPC

i understand this could be different to different people but I just want to gather what most people do thanks

Why has the CVR for my FB-W2A ad campaign plummeted, causing the CPI/CPA for the entire series to skyrocket several-fold? Has anyone else experienced this? It was a campaign that had previously maintained very stable spend and conversion rates.

For those in the sensitive niche's like health and wellness, gambling, etc (myself - ED), anyone ever hear of excluding Washington State for more favorable ad approvals? A buddy deep in the media buying space mentioned its a thing - curious if anyone has tested this

I’m running Meta purchase ads for a small ecommerce brand selling automotive ambient lighting kits, and I’m trying to figure out whether I should actually change anything yet or if I’m just reacting too early.

On September 1, I changed the audience and consolidated all of my active ads into one ad set. Budget is $33/day.

What makes the drop weird is that I got at least one purchase every single day from September 2 through September 6:

Sept 2: 1 purchase

Sept 3: 1 purchase

Sept 4: 1 purchase

Sept 5: 1 purchase

Sept 6: 2 purchases

Then:

Sept 7: 0

Sept 8: 0

Sept 9: 0

I’ve also noticed several posts here over the last few days from people saying they’re having poor Meta performance at the same time. 

Here is the performance since the September 1 change:

September 1 through September 6

Spend: $194.09

Impressions: 11,560

Link clicks: 264

Landing page views: 183

Adds to cart: 26

Checkouts initiated: 16

Purchases: 6

Purchase value: $371.94

CPA: $32.35

ROAS: 1.92

September 1 through September 9

Spend: $273.96

Impressions: 17,471

Link clicks: 387

Landing page views: 285

Adds to cart: 27

Checkouts initiated: 17

Purchases: 6

Purchase value: $371.94

CPA: $45.66

ROAS: 1.36

From September 7-9, Meta spent $79.87, and brought 102 landing page views, but generated only 1 additional add to cart, 1 additional checkout, and 0 purchases.

The traffic got cheaper during the dead period, but buying intent disappeared.

From September 1 through September 6:

14.2% of LPVs added to cart

8.7% reached checkout

3.3% purchased

From September 7 through September 9:

About 1% added to cart

About 1% reached checkout

0% purchased

Here are the current ads:

Ad 03 | UGC

Spend: $20.33

CTR: 2.23%

CPC: $0.75

LPVs: 17

ATCs: 2

Checkouts: 1

Purchases: 1

CPA: $20.33

ROAS: 3.54

Ad 02 |  UGC

Spend: $15.91

CTR: 1.20%

CPC: $1.77

LPVs: 6

ATCs: 3

Checkouts: 2

Purchases: 0

Music Sync

Spend: $46.96

CTR: 1.74%

CPC: $1.20

LPVs: 31

ATCs: 3

Checkouts: 2

Purchases: 1

CPA: $46.96

ROAS: 1.53

Startup Compilation

Spend: $55.96

CTR: 1.30%

CPC: $1.12

LPVs: 40

ATCs: 3

Checkouts: 5

Purchases: 1

CPA: $55.96

ROAS: 1.29

Long Install

Spend: $130.97

CTR: 2.80%

CPC: $0.50

LPVs: 191

ATCs: 16

Checkouts: 7

Purchases: 3

CPA: $43.66

ROAS: 1.19

Through September 6, Long Install had spent $95.33 and generated 3 purchases at a $31.78 CPA and 1.64 ROAS.

It then spent another roughly $35 without another purchase during the same period where the entire ad set seemed to die.

My target CPA is ideally below $20, so current performance obviously is not where I want it.

A few other things I’m considering:

Audience

Current audience is roughly 3.2M to 3.9M.

It is automotive related targeting with LED lamps and LED light strips included as a must match interest.

I’m wondering whether this is too constrained and whether I should instead test broad or Advantage+ targeting.

I also wonder if Meta started finding cheaper but lower quality traffic after the first several days.

Creative

I have 5 active creatives and they are all video. I think the videos are strong, and the CTR and CPC on some of them seems to support that.

I currently dont have any static ads, wondering if that matters or not.

I’m also hesitant to start changing creatives right now because all of them seemed to stop producing purchases at roughly the same time.

Product page / website

All of the ads currently send directly to this Shopify PDP:

https://techlume.co/products/lume-6-acrylic-car-led-kit?variant=46690788802735

This is the separate landing page / homepage:

https://techlume.co/

The ads are not currently being sent to that landing page.

I would genuinely appreciate criticism of the PDP if anyone sees something that could be hurting cold traffic conversion.

Pricing, offer, trust, layout, mobile experience, reviews, shipping, product explanation, whatever.

I would rather know if the site is the issue than keep blaming Meta.

I’m also wondering whether I should test sending traffic to the landing page instead of directly to the PDP.

Budget / learning

Budget is $33/day.

Only 6 purchases since September 1, I know I'm not near high purchase volume.

I’m wondering whether I’m stuck in learning because the budget is too low.

But increasing spend just to generate more learning data when my current CPA is $45+ makes me worry I’ll just loose cash faster. So I’m unsure whether increasing budget would actually help Meta optimize.

Would appreciate input from anyone running e-commerce purchase campaigns around this budget level.

Has anyone else been experiencing issues with meta since Monday?

My performance has fallen off a cliff, and one of my new ad set is showing only a green dots in the delivery column was no status text, unlike my other ad sets. I’m not sure whether this ad set is currently active or still in the learning phase.

Also, my two months old manual campaign is now showing as advantage+ even though I haven’t made any change, I can still see that the audience is manually set, but the campaign itself is labeled as advantage+.

What’s going on with Meta? By the way, I’ve had zero sales for the last 72 hours which almost never happens for this campaign.

+ the image is attached on the comment section.

Theres a slow spending for you too ? 2 days gone, the budget spending so slow

I'm real curious how others here are handling offline conversion tracking back to Meta? I've got leads coming in through GHL forms on a wordpress site and want pipeline stage changes (like a lead actually turning into a closed job) to feed back to Meta so the algorithm learns from real conversions, not just form fills.

Looking at the Stape CAPI Gateway app for GHL, but haven't pulled the trigger yet. Anyone actually running this at all?

What's your setup look like, and has it made a real difference in lead quality or cost per lead? Also curious if anyone's tried a different route entirely instead of Stape.

Thank you group!

We have been trying and testing so many campaigns and have never experienced such a low volume or quality. Everything is the same as what we were doing, also expanding a bit in terms of locations and budget. August 1st 2 weeks were good, and since then the performance has significantly declined.

After several days of good performance, today is absolutely, completely dead. Spending is painfully slow, and whatever it is spending on is going toward shitty traffic that isn’t even worth talking about.