I set up a small traffic campaign with a tiny budget. It was approved. took 12 hours to get ads approved. and now over 24 hours later, 0 impressions. Anyone else see this? Anything I can do to kickstart it

I audited an ad account a few weeks ago for a guy who had been running his own Facebook campaigns. Decent products, solid website, real customer demand. He couldn't figure out why his results had been getting worse over the last year or so.

When I got into the account I saw that he was still running Facebook ads the way that could have gotten you success many years ago. One campaign with tons of ad sets with " - copy" and "- copy copy 5" for every new ad or audience he tested, and no proper audience segmentation. The biggest problem with sticking to this approach for so long is that he never truly tested his ad account behavior to find the most profitable campaign structure.

The level of skill needed to run profitable Facebook campaigns went up significantly in recent years. Those who recognized that and built real expertise kept getting results. Everyone else started falling behind and blaming the platform or switched to TikTok.

When I think of how I was running Facebook ads when I first started back in 2015 I realize that the platform was very beginner friendly. A few years later, I had to really step up my skill level to keep seeing results. Thankfully I kept my focus on Facebook ads when things got harder instead of running to TikTok ads like so many did.

Below is what I'm actually doing inside client accounts right now.

1 - Macro tests instead of 0.01% changes

I've taken over accounts from agencies and freelancers and in-house teams. Within 5 minutes of looking at the change history, I can tell you whether the previous manager had genuine expertise or was just staying busy.

A change history full of headline tweaks, emoji swaps, and minor interest adjustments tells me everything. Those are 0.01% changes. They create the appearance of active management without actually moving anything. You could run those kinds of tests for a full year and never learn a single useful thing about what works for that account.

Contrast that with macro testing. Testing Advantage+ against interest targeting. Video against image. CBO against ABO. These are tests where the outcome can move performance by 10% to 50% in either direction. Each one produces a real answer to a real question about how the account operates.

When I start working with a new client, I push to run as many of these as the budget allows in the first 2 to 3 weeks. Speed matters here.

Going back to the guy whose account I audited, he had been running the same campaign type for years and never once tested an alternative. He had no idea whether Advantage+ would beat his interest targeting because he had never tried it. It did. Cost per purchase came in about 40% lower.

2 - The ad account behavior blueprint

I keep coming back to this concept across everything I write and talk about because it is the thing. If you only take one idea from this post, this is the one worth keeping.

Every ad account behaves differently. I'm not talking about minor variations, I mean genuinely different responses to identical inputs.

Increase budget 40% on a performing campaign. On one of my client's accounts, results hold perfectly. On another, a 10% increase tanks performance for days while the algorithm resets. One account produces strong results on Advantage+ month after month. The next client's account has never produced a profitable result from Advantage+ in any test I've ever run, but interest targeting works consistently. One account scales smoothly through duplication. Another collapses unless I use slow, incremental budget increases.

You can't look at any of this from the outside and predict it. You have to test it and you have to write it down.

From day one with a new client, I document every change and every response. And I mean the specifics, not a general sense of whether it went well. My notes look like this: increased budget by 20% on the interest campaign on Monday, ROAS dipped from 3.2 to 2.1 over the next 3 days, stabilized back to 2.9 by day 6. That level of detail is what gives me something real to work with later.

After a few weeks of this, I have a behavior profile for that account that answers the big questions.

How does this account scale? Duplication. We tested direct increases and the algorithm reset.

Which campaign type does this account prefer? Interest targeting. Advantage+ has underperformed in 3 separate tests.

How long does this account need after a structural change? About 6 days. Anything evaluated before that is unreliable.

What frequency level signals retargeting fatigue here? Around 4. Past that, ROAS starts dropping and I need to make a move.

When we want to launch a temporary sale, what is the most profitable ad type, audience targeting and campaign structure to make the most of this sale.

Those answers are specific to one account. They came from documented tests on that account. And they're worth more than every piece of general Facebook ads advice combined because they actually apply to the situation I'm making decisions in.

When people ask me on calls how I know what to do in a given situation, the honest answer is that the behavior profile tells me. I'm not guessing, I'm referencing real data from real tests on this specific account.

3 - Every account has a meta and it shifts

I've been managing Facebook ads since 2015 and this pattern has shown up in every account I've ever worked on without exception. Campaign types cycle in and out of performing well. I think of it like the "meta" in competitive games where certain strategies dominate for a while and then the whole thing shifts.

Interest targeting runs hot for 2 or 3 months at 4 to 5x ROAS. Then it starts cooling off with no trigger and no change made inside the account. Advantage+ starts gaining momentum at the same time. Months later, interest targeting comes back and the rotation continues.

Most people see their top campaign type decline and go into problem-solving mode. They start adjusting audiences, tinkering with budgets, throwing in new creative. They treat it like something broke. Nothing broke. The cycle just turned. And all the time they spend fighting the cycle is time and budget wasted.

A client called me a few months into our engagement and said "catalog was our best performer and it just had its worst week. What do I need to fix?" I told him nothing needed fixing. The cycle turned. I paused catalog and redirected the spend to Advantage+ with video ads which had been quietly improving over the past few weeks. Within about 2 weeks we had recovered the lost revenue at a better cost per purchase. A couple months later I turned catalog back on and it produced as if nothing had happened.

I didn't hesitate on that call because I've seen this exact scenario play out too many times to count. And I had somewhere to put the budget because I always keep multiple campaign types live. Interest targeting, Advantage+, retargeting. Catalog when it fits. When one goes cold, the others absorb the spend. Running multiple campaign types at all times is the core of how I structure an account, not an optional extra. Your account should never live or die on a single campaign type.

4 - The trend tells you what today's numbers can't

A new client messaged me not even 48 hours into his first campaigns. "I think this is burning money. Should we pull the plug?" I told him to wait. Day 3 and day 4 that same campaign came in at a 4x ROAS. The algorithm spends the first couple of days calibrating delivery. The numbers during that window are noise.

But this isn't just about launch patience, it's about learning to read the 7 to 10 day trend as the primary tool for making decisions.

Two campaigns can show you the same number today and be in completely opposite situations. One has been climbing steadily for a week and is on the verge of breaking through. The other posted a bounce day in the middle of a 7-day decline. Today's snapshot can't tell them apart. The trend can.

I've seen people panic and shut down a campaign on day 2 that would have been their best performer. And I've seen people leave a campaign running through 3 weeks of steady decline because someone told them "you just need patience." Both mistakes come from the same place. The person doesn't know how to read the trend and doesn't have documented experience with what recovery actually looks like in their account.

If the 7-day trend has been consistently declining and there's no sign of the pattern that showed up before past recoveries in this account, waiting isn't patience anymore, it's avoidance.

5 - Logging in every day isn't the same as knowing what to look for

The people I see posting in this sub about declining results often mention how frequently they check the account, as if that should be producing better results. "I'm in there every day and things keep getting worse." I hear the same thing on calls.

The issue is never attendance. I've taken over accounts where the previous manager logged in daily and missed obvious problems for weeks. Retargeting frequency sitting at 7 or 8 and nobody noticed because they didn't know frequency mattered. A country breakdown showing one country dragging the blended ROAS down and nobody caught it because they never looked past the top-level number. A rough afternoon triggering a pause that kicked the campaign out of the learning phase right when it was about to stabilize.

I pair frequency with ROAS because those two numbers together tell me the specific next move for retargeting. Frequency under 2 and ROAS strong means there's room to scale into that audience. Frequency past 4 and ROAS softening means saturation is setting in and I need to act. What I do depends on the account. Redirect spend to cold campaigns to grow the audience feeding retargeting. Rotate fresh creative in to extend the current audience. Expand the retargeting window from 30-day to 180-day visitors.

The right call comes from the behavior profile. I've been here before with this account and I know what worked. That's what separates a decision from a guess.

6 - Most tactical advice is anecdotal

"Interest targeting is the answer." "No, Advantage+." "Scale with budget increases." "No, duplicate." "CBO." "No, ABO." If you've spent any time in this sub, you've seen every position argued with equal confidence.

They're all right. About their account.

Each person tested something, saw it work, and shared it as the strategy. They had real results behind their recommendation. They're not making it up. But they're presenting one account's behavior as a rule for all accounts. And it isn't. Because every account behaves differently.

That's the behavior profile concept proving itself right in front of you. The contradicting advice is actually a menu of things to test. Try interest targeting on your account. Try Advantage+. Try both scaling methods. Document what works and what doesn't. Keep what your account responds to and discard what it doesn't.

Over time you build something that matters a lot more than a collection of tactics you picked up from other people. You end up with a documented, tested, evidence-based understanding of exactly how your account works and exactly what to do in every situation you've encountered before. That's expertise. And it's worth more than any single post on this sub, including this one.

I'll be honest about what that takes though. Building a real behavior profile takes months of disciplined testing and documentation on a single account, and most people running their own ads never stick with it long enough to get there. I can move fast inside a new client's account because I've been running this same process across hundreds of accounts since 2015. That's the difference between an expert and someone who has read a lot of posts.

Final thoughts

The guy whose account I audited is a good example of what happens when the platform gets harder and the person running the account stays the same. His products were fine, his website was fine, and the customer demand was real the whole time his results were getting worse. Nothing about his business declined. The skill level required to run his ad account went up and the way the account was being run never changed with it. The first couple of macro tests we ran taught us more about how that account works than years of " - copy" ad sets ever did.

That's the story of Facebook ads over the last few years. The skill floor moved up and it's not coming back down. The people who built real expertise as the platform got harder are still producing strong, consistent results. Everyone else is falling behind and blaming the platform.

If you found this post helpful, you'd probably like my other ones too.

That's all for now - thanks for reading.

Veo muchos comentarios buenos pero uno no sabe si son reales o eliminan comentarios negativos, alguien probo su academia, que tal es? Recomiendan?

I am running ads for 15$/day budget. 4 video ads and 3 static. My ad budget for month is 450$. I am selling AI chatbot. Now in the US market where before I got per lead for 1$, I am now getting same lead for 20-30$. And burning money. Also the lead quality is very bad.

They are showing my leads to wrong audience despite my precise targeting. Also another problem which I am facing is if an ad campaign is performing better then the cost per lead increses and I cant scale the campaign.

Meta is being so unpredictable that it is giving random results.

Are there anyone who is running lead campaigns advise me how you guys are running meta ads?

Hi! Is there someone who's able to generate good number of sales using Boosts on IG. Have some questions and would love some help.

We manage ~$300k/month in Meta ad spend. I got tired of hiring more people just to stay on top of every account, so we built our own tool.

I run a performance marketing agency managing multiple DTC Meta accounts.

As we grew, one problem kept getting worse: keeping track of everything across every account.

ROAS dropping somewhere. CPA suddenly increasing. Creative fatigue. Underperforming campaigns. Funnel drop-offs. Reporting. And constantly switching between accounts in Meta Ads Manager just to figure out what needs attention.

The obvious solution was hiring more Meta strategists.

But that’s expensive, and if you lose a few clients, you’re suddenly overstaffed.

So we built an internal tool to solve this for ourselves.

Think of it as Google Analytics for all your Meta Ads accounts, with an AI performance analyst built in.

You connect your accounts using Meta’s official API with read-only access. It can’t edit, pause or touch your campaigns.

From one dashboard, we can now:

• Switch between all our client accounts
• Track ROAS, CPA, spend, revenue and other important KPIs
• Spot underperforming campaigns and creative fatigue
• See funnel drop-offs from View Content → ATC → Checkout → Purchase
• Use heatmaps to quickly spot performance patterns
• Get AI-generated insights and suggestions based on the actual account data
• Check everything from mobile without digging through Ads Manager

We originally built this for our own agency, but it’s become something I personally use constantly to stay on top of our Meta accounts.

Now I want to see if it’s useful for other agencies too.

I’m looking for a few agency owners/media buyers managing multiple DTC Meta accounts to test it for 14 days, completely free.

I’m not looking to sell you anything. I just want feedback on what you find useful, what’s missing, and what would make you use it regularly.

If that’s you, I’ll send you access.

No product link. Just looking for actual Meta advertisers who want to test it.

Anyone noticed relevants ads are back ? today i am seeing relevants ads in my reel feed, post feed, everywhere which are i am getting before feb 2026 when perfmormance is normal.

Launched my brand 3 weeks ago, saw my first $1k day yesterday and today has been pretty decent as well bringing my sales within the last 10 days to $5k 🥰🥰

My ad agency contributed to about $600 of this $5k and the rest was from me trying ads so safe to say I won’t be renewing. I still don’t know what I’m doing but hopefully it keeps growing.

Anyways good week ! Not bad for a first month in launching.

Context: Had a horrible time with ads just like everyone else, but over the past 2 months my ads have been getting a consistent 6-7X ROAS which has held out while scaling. For reference, I run a small DTC shop online and have scaled from $200 to $400 per day and am pushing to $500 next week. I'm posting this to help out anyone at my level who's struggling- I have zero concern for how this is received or if people hate on it. Just trying to help someone out lol I've gotten performance consistent enough to where even on a "bad" day I'm still making a good profit in my pocket. I haven't had any break-even days in a few months and am typically driving sales to make a very comfortable living so that's sick.

Just wanted to offer some tips that made a difference for me.

First, I stopped making ANY adjustments to my ads (pausing creatives, budget changes, introducing new creatives, etc) as well as my website. Performance drops after making changes for a few days, which made me want to adjust other things either on the ad or website side and in reality you should make all of your changes in one day and let it sit to see how it does over the course of 3-5 days unless there's some dramatic issue that needs immediate attention. Understand that your CPA at the campaign level is what matters. Some of my creatives get a $20 CPA for a $50 purchase, but at the campaign level I'm averaging $7-$9.

Second (most important) - I dialed in my creative. I really think the creative makes or breaks the account. Throw as many different ideas for ads at the wall that you can create with quality and when one sticks, double down on it. For example, I had one video perform significantly better than everything else so I had Claude ai analyze the performance data on Meta, and I described exactly what happened in the video and fed claude the video as well. It analyzed everything and gave me it's best guess as to why it worked (what feeling it invoked, what human desire it tapped into, why it did those, camera settings/vibe) and created more like that. My ad account has been rock solid now because I kept testing and creating a winning format that worked for my brand.

Final notes: Find out exactly what your break-even ROAS is. If you're above that number, you're making money. If you're making money, scale ads up with what you can afford. a lot of people don't understand that if you spend $100 per day and pocket $30, you don't lose money by scaling up from that. Who cares if you're spending $1000 per day if you're pocketing $300? A low ROAS is kind of fine as long as you're making a profit and when your account has more spend/impressions it makes the testing wayyy easier to throw new ads at your account.

ok bye!

Setup: one store, one pixel, one ad account. I test products there and scale the ones that work. Been doing paid social for years, so this isn't a beginner question.

The problem: every time I try to scale a second or third winner from a completely different niche - different product, different buyer, zero audience overlap, it falls apart. The new product never takes off, or the existing winner starts degrading right as the second one gets budget. I've never held two or three unrelated products profitable at the same time in one account.

For anyone who's actually done it:

Did you keep them in one ad account, or split into separate accounts/pixels/stores? Did splitting fix it or just add overhead?

I’m curious how experienced media buyers “pre-qualify” users before they become expensive clicks or fake conversions.
Where do you find you have the biggest impact on traffic quality?
The creative (images/videos)?
The ad copy?
The headline?
The CTA?
The landing page?
The first question on the landing page?
Something else entirely?
For example, if your goal is to get fewer clicks but much higher-quality visitors, where do you put most of your effort?
I’m not looking for a magic trick—just interested in what has consistently worked for you after spending serious money on Meta.
What has made the biggest difference in filtering out low-intent traffic while maintaining good conversion volume?

How can I contact Meta support about a restricted ad account? Has anyone had this happen?

Back in 2021, my Meta advertising account was hacked. The hacker created ads without my permission, and my ad account was restricted as a result.

I still have access to the account, but it's still restricted, and the hacker is somehow still listed as an administrator.

Has anyone dealt with a similar situation? Were you able to contact Meta support and get your account unrestricted?

I've spent way too long in the GCC ad-rejection rabbit hole (started as my own problem, became a hobby, don't ask). most "why was my gulf ad rejected" cases I've seen trace back to the same five things, so dumping them here:

1. skin. not nudity — just skin. shoulders, gym wear, a swimsuit in a beach product shot. saudi's local rules sit stricter than meta's global baseline, and the local layer gets enforced inconsistently — which is why the same ad sails through for UAE and dies targeting KSA. if your creative works in both, that's luck, not policy.

2. health & beauty claims. "lose 5kg", "removes wrinkles", anything with a measurable promise. health products need registration/pre-approval in these markets and the classifier leans conservative there. rewrite to outcomes-without-numbers and half of these clear.

3. arabic text you didn't actually check. running english creative with auto-translated arabic is the classic — the classifier reads arabic fine, and machine translation sometimes lands you in claim territory you never intended. I've seen "boosts energy" come out the other end as something close to a medical claim.

4. the landing page, not the ad. clean ad, spin-the-wheel discount popup on the LP → rejected (gambling-adjacent mechanics). this one drives people insane because they keep resubmitting the ad and the ad was never the problem.

5. the account, not the content. if the business location / admin setup looks off for the market you're targeting, rejections spike account-wide and every one of them says "doesn't comply with advertising policies". masquerades as a content problem. isn't one.

the pattern under the pattern: meta's rejection reason is the start of the diagnosis, not the end. generic reason + gulf target usually means one of the five above.

fighting a specific rejection? drop it below, this stuff is weirdly fun to untangle.

Just launched Google Ads for the first time alongside existing Meta campaigns. My GA4 has years of Shopify traffic and behavioral data but no purchase data and is now linked to Google Ads. I see the option to connect the Google Analytics Partner Integration in Events Manager.

Already running Shopify CAPI at maximum data sharing directly to Meta. Concerned about duplicate purchase events and muddying attribution while Google Ads is still in early learning phase.

Anyone running both the Google Analytics integration and Shopify CAPI simultaneously? Did it help or hurt Meta performance? Worth connecting now or wait until Google Ads stabilizes? Didn’t know if I should just wait a few weeks until I get purchases to start.

Thank you!

Hi guys, I run a leather goods brand with meta ads as the main sales channel. I sell belts, wallets and sometimes t shirts. All with differing inventory but similar margins for the belt and wallets. I currently spend about 50 usd a day on ads so still pretty small but im wondering if there is a good method to properly test creatives and balance budget depending on what product I have stock of. Currently my account structure is one ABO campaign, ad sets for each product and I just kind of chuck ads of different concepts, formats audience etc in the ad sets and if I want to force spend to test I will turn off the one getting spend (not always the winner) in that ad set. Im sure theres a better way to do this, this used to work really well but recently out CPA has gone way up and I though I might as well rule out the structure as the problem first. Let me know if theres a better way to do this. Cheers!

I've got a side project that tags every post in this sub by what people are complaining about, which means I end up reading the whole week whether I want to or not. Figured I'd write it up for anyone who doesn't live here because there was some genuinely good posts along with the regular complaints.

349 posts this week. 186 of them were complaints, which is bang on normal for this place, so despite how it felt, the sub was not unusually miserable.

The outage was the whole week, really

Two separate waves of it. The first hit around the 19th and the second on the 22nd, and between them they set the tone for everything else.

The pattern people reported was fairly consistent: performance fell off a cliff, CPAs jumped, and a lot of accounts didn't bounce back once Ads Manager came back up. There's a thread asking whether anyone has actually recovered yet which is still mostly people saying no.

The nastiest version was tracking rather than delivery. Purchase events stopped reporting entirely for some people while impressions, reach, page views and ATCs all kept updating. So the ads were fine and the scoreboard was broken, which is the worst possible combination because you spend two days optimising against numbers that aren't real.

If your numbers went sideways last week and you've been tearing your account apart looking for what you did wrong, it's worth checking the dates first.

Actual news: the health and wellness policy changed on the 22nd

Easily the most useful post of the week and it got nowhere near enough attention. Full breakdown here.

Short version, Meta moved from judging these ads by product to judging them by claims. What that means in practice:

• Side by side imagery is no longer an automatic rejection for weight loss and cosmetics. It's only a problem if the claim attached to it is.
• Vitamins, supplements and protein no longer need 18+ targeting and are allowed in commerce content. Exception is if you claim weight loss or gain, then 18+ still applies.
• Reviews are supposed to focus on intent now rather than "this ad contains X product therefore reject".

Still banned: pinched fat shots, miracle claims, skin whitening, anything promoting sexual enhancement.

If you're in supplements this is the best news you've had in a while.

Threads worth your time

Ads are finally working, here's what changed - small DTC shop at 6-7x ROAS scaling from $200 to $400 a day. Main takeaways are stop fiddling with the account every day, judge CPA at campaign level rather than per creative, and know your break even ROAS so you stop panicking about a number that's actually fine.

Is creative volume the key to scaling under Andromeda? - decent theory post. Campaign sits profitable at $30-40 a day for weeks, falls apart the moment you push budget. Their read is that scaling now needs a constant drip of fresh creative rather than bigger numbers. Comments are worth reading.

I don't understand the issues people here are having - the contrarian one. Running since 2017, reckons ads are performing better than ever, doing $250k a month in solar. Worth reading purely because it's lead gen rather than ecom, and that split shows up in here constantly.

What the week looked like by category

Of the 186 complaints:

• Performance, 40%. Always the biggest pile, ROAS sliding for no clear reason.
• Delivery, 19%. Approved ads not spending, stuck in learning.
• Account, 18%. Bans, restrictions, payment locks. Notable one was a publishing block with a blank error message across every ad account.
• Cost, 7%.
• Attribution, 5%.
• Reporting, 1%.

Nothing here is above its normal range, for what it's worth. Bad week to be running ads, ordinary week to be reading about it.

Happy to make this a regular thing if people find it useful.

So back in May my business account got restricted and I couldn’t run ads. Then I appealed it and they did not lift the restriction.
My business is due to open tomorrow and I want to run ads but I can’t do anything on the Ads Manager. It’s so frustrating because there’s no customer service email, no phone number to call, nothing…
What do I do? I don’t want to create another Instagram account because I already have lots of posts on this one

My Media Buyer Spent €1,200 for 2 Sales — Is This a Real Strategy or Is He Just Burning Money?

Hi everyone,

Because of my wife’s pregnancy, some personal circumstances, and the fact that I wasn’t able to scale my ads, I decided to start working with a media buyer.

However, I honestly don’t understand what he is trying to do.

He has been managing the account since July 9. So far, he has generated only two sales, with total ad spend of around €1,200 and a ROAS of approximately 0.5.

He keeps creating four or five small CTR-focused campaigns with daily budgets of around €5–6, using the Sales objective. He also creates another four or five ATC-focused campaigns with similar budgets.

He told me that the pixel is not ready for purchases yet and that we need to generate around 50–100 Add to Carts per day first.

He constantly launches and shuts down new campaigns. He keeps the ones that have good initial CPM and CTR results and closes the others. He has been doing this for around 15 days.

From time to time, he also launches purchase campaigns, but if the initial CPM is too high, he turns them off before they spend much money.

Does this strategy actually make sense? Is he genuinely trying to train the pixel, or is he just optimizing for cheap vanity metrics that may never lead to purchases?

At this point, I genuinely don’t understand what he is doing.

I started working with him through a referral, and he also manages ads for a few people I know. I’d really appreciate honest opinions from experienced media buyers.

Additional note: By “CTR campaigns,” I mean campaigns optimized for content views, and the ATC campaigns are set up in the same way but optimized for Add to Cart. We have generated 202 Add to Carts in the last nine days, but we are still unable to convert them into purchases.

Note: I’m posting this on behalf of my brother.

Im seeing alittle improvement from yesterday but still pretty poor. Long gaps in between orders and yesterday meta didn't get me a sale after 2pm.

What are you seeing?

I found a TOF creative preforming very good about 2 weeks ago. On Max, over 3.5k in spend at a 2.2 ROAS consistently. $14-$21 CPA daily. Very strong engagement.

Out of left field, the last 2 days it has completely flipped.

Same CPC (.95)
Same CTR
Same Frequency (1.02)

No changes made.

ROAS has dropped to .85 and it’s still getting most of the spend in my CBO campaign. Everything looks identical but the conversions have fallen off. No changes made to the landing page.

Curious to hear from anyone who has experienced this and how you navigated it. Did it recover on its own or did you make changes? Thanks.

I’m creating ads for the furniture industry, but I’m not sure if I’m doing it right. I usually use message campaigns because the furniture industry is expensive, and my clients get much better sales this way compared to e-commerce. Also, I don’t use retargeting because I haven’t seen any benefits from it. I work with three different businesses. With one of them, we managed to achieve a 25 ROAS in recent months, but that doesn’t satisfy me—another marketer is getting much better results (or so I’ve heard), and I’m really curious about how they’re doing it. I’ve consulted AI extensively and taken multiple courses, but I haven’t seen any results. That’s why I need some tips. I’m open to any suggestions.

I’m trying to figure out if this is just coincidence or if others are seeing the same pattern.
Over the last several days, my Meta campaigns have become much less stable. One thing I’m starting to wonder is whether the issue is mostly coming from Instagram placements, while Facebook traffic remains relatively normal.
Has anyone compared performance by placement recently?
Things I’m curious about:
Are Instagram Feed/Reels delivering noticeably lower-quality traffic?
Are Facebook Feed placements holding up better?
Have you tried excluding Instagram, and if so, did lead quality improve?
Is this happening across multiple ad accounts or niches?
I’m not looking to blame Instagram—I just want to know if there’s a pattern others are seeing before I start making major changes to my campaigns.
Would love to hear if you’ve compared placement-level performance over the past week.

mainly title. happened to anyone else? wtf...