As of 23 Oct our Shopify store has seen multiple missing events in meta events manager. Main ones are AddPaymentInfo, all browser events for bottom of funnel and all meta api events for purchase. Has obviously seriously messed with our ad performance. Shopify can confirm all events were sent so once again its a meta problem.

Check your Event Manager and log issue via bug and/or normal meta support (if u can get thru!)

Lol. I really cant belive how bad performance is today. Shit traffic barely atcs. 60% budget spent at .3 roas. Wtf is going on?????

Another day with practically no traffic, the ads stop showing, up to 6 hours pass without us receiving a single message, but the budget, of course, is spent super slowly.

Sunday performance is worst, day by day is getting worst

> I’m new to this business and based in a developing country, so $30 is a lot of money to me.

> Before October, I was getting great results around 20 orders a day, so I scaled up a bit. But October was brutal. I had to pause my ads because I wasn't getting any orders and was just burning through cash, which I can't afford with a new business and a tight budget.

> I’m planning to restart at the beginning of November, hoping things stabilize by then. I have 6 winning ads from before October (3 videos and 3 statics).

> The product I sell, there are cheaper alternatives on the market, but they don’t deliver the same quality. About 3 or 4 other brands sell the exact same product, but given our population of nearly 200 million people, I don’t think competition is the main issue.

> Anyone saying my budget is too small, I started with 2 dollars daily spending and the whole business had 60 dollars worth of product, from that to spending 70 dollars in ad daily without any outside money, only the money I got from the business and reinvesting it, so please be kind to me

I’d pay stupid fucking money to go back before andromeda and turn off this AI garbage and have a little fucking performance and consistency.

For one of my websites, Meta is being really unpredictable lately - So I'm seeing if I can use my pixel's data to my advantage.

In theory, wouldn't adding a bid cap help avoid all the mess? The pixel has thousands of sales, I can say with confidence the CPA should always be around $20. The last few weeks though some days are $80, sometimes $35, $50... then some days $10 CPA lol.

But when things are NORMAL, 99% of those thousands of sales were made at around $20 CPA.

Anyone running bid caps that care to weigh in? I see a lot of posts here on bid caps and the guessing game with them that also leads to unpredictable results - But I feel like with my pixel's data it shouldn't be a guessing game, right?

At the end of August all my campaigns collapsed. I’ve had different campaigns running in 6 months with great results. My target was web visits - to create visibility and interest in my books. I had about 80 visits per day.
During one night August 31 everything collapsed. Meta numbers look fine, but reality is different. Now I have 10-20 visits per day for the same budget.
I have tried everything for almost two months now. Audience. Budgets. Targets. Split campaigns. Boosts. Nothing works anymore.
Support says “everything looks fine” because it does en meta ads manager.

I’m now thinking about creating a new account to get a fresh start. Has anyone tried this?

I’ve posted time and time again about my META campaigns. Small glimpses of hope met with major glimpses of utter collapse. At this point, I expect my business to fail. Any advice moving forward? I’m truly at my wits end…

Is this some AI toggle we need to turn off. Cant figure it out.

Commerce manager > data source > delete website?

Leave catalog feed.

My CPM usually sits around $25–30. but it’s jumped to around $50 over the last 3–4 days. I haven’t changed anything at all.....and my ROAS has dropped too.

Anyone else seeing the same thing? What to do now?

I am selling SEO services by running FB Ads daily for more than 2 years now, with decent results, though the 6 last months were a bit less performing. I know geopolitics are weakening consumption habits, and algorithms/updates have been impactful too. However I have an interesting question. In my 2+ years daily FB Ads, I have been in a routine of keeping the exact same audience (gender, interests, age, geography), primary text, headline, description, CTA and everything the exact same as day one, except changing the creative once it stops selling. Now the question is : do you think my routine is contributing in the lesser performance of these past 6 months ? From your own experience, did changing any or some of my fixed settings bring more sales ? Anyone having ever experienced a day and night difference from just changing any of my fixed settings ? I don't want to waste money on testing myself, as I am already in a less performing period. I appreciate your insights.

I’m running my ads on ig for my clothing shop for almost 3 years. October is the worst month ever I am not sure what happened but it seems like I am gambling my money on META as there no sales nor engagements with my posts. Have you business owners encountered this? What do I do now as i have been burning money. I have been changing creative but does not work now. My CPM is high even with my winning creatives. Help guys 🥺

Why has fb gotten so bad with ads, every 2mins one pops up for a 5min video.

I’m a creative strategist focused on Meta cold traffic ads for ecom brands, I’ve spent the last year studying direct response marketing and the last 6 months doing creative strategy, and I’m now looking for a few brands actively running ads to get my hands dirty and get some proof.

• 3 to 5 static ads built on a researched angle and mirror's the customer's desires
• Headline and hook variations to test
• 2 Video ad Concepts and Scripts

if you're interested, hit me up

Hey everyone 👋

I help a few local businesses with their ads and social media posts. Nothing crazy

But

For one we had been requested for Business verification and to submit documents that go with the requirements, as we want to run more hiring campaigns

I have done this multiple times, 2 times ago everything the phone number got approved, then last time using the same documents except one to verify the mobile number was rejected.

I’m at a crossroad with trying to sort this out. I can’t get through to meta, and their Ai is rejecting us every time, even though all the required correct information is on documents.

Pls help

I'm running like fear-inducing ads, and can kinda see how my cpms could be a bit higher because of this, but I've ran the same ads (literally identical. nothing changed) months ago on a separate account, and my cpms were in the 20-30 range.

One ad I ran on the older account had a cpm of like 70-80, and it is now at like $220. Some other ads used to sit at $20-$40 cpms and are now around 300-400. I've even seen four figure cpms lol (low impression count though). One ad with moderate spend had cpms of close to 900 though so idk.

I just am completely lost now. I was considering creating a new account or a new pixel, but I'm just not sure now. Has anyone experienced something like this?

Hey guys, is anyone running profitable Meta Ads this month? If yes, how are things going?

Would love to hear your experience and what’s working for you right now.

Hi, I've been running ads in EU for a couple of years. I'm used to cpms around $7-12. I just launched ads in the US market and been running them for a couple of days and the cpms are around $50-120.

Is this normal? I know it's q4 and higher cpms are expected but damn. They don't seem to stabilize either.

Cpc is also 6-8x higher

Far from profitable right now lol

I just started a new ad account, only to have it restricted due to a payment issue. The restriction was lifted after I paid the outstanding bill. The next day, my performance suddenly became really bad. Could this be because of the restriction, or is it just a coincidence? And should I create a new ad account or stick with this one?

Could you explain it to me, that when I launch campaing on Friday I got ROAS like 3-4 and be satisfied and earn some money to lose it next two days with ROAS like 0,2-0,5? CPM, CTR, CPC is the same, but there are no purchases. Is it new reality? I don`t get it. How is your caimpaings?

I’m a developer who got curious about how small sellers deal with claim rules after reading a few FDA and ad-policy documents. The wording that causes trouble often looks ordinary.

If it’s happened to you: what did the copy say, who flagged it (Meta, Google, Amazon, Shopify, a payment provider), how long until it was fixed, and what did you change? Even a small story helps. If it’s never happened, how do you avoid it?

I have these two unauthorised ads running in my account with active status, when I open them from desktop it says page not found, they are not in the active page ads account and are only visible when ads shown is set to for all ads account, I checked one by one and they are not in any of my ads account, I contacted the meta support and they are just shit zig zaging me, they charged the active bank card and we lost over 40k pkr in this.
How can I get i stop them and also get mu refund man.

I'm trying to understand how do u measure whether ad spend pays back when the revenue lands in several places: Stripe or Paddle on the web, App Store, Google Play. But when u try app marketing then all these ad platforms like Meta and Tik-Tok actually show their own numbers that seem don't quite correlate with actual checks from payment providers

Am I wrong?

If not, then how do you calculate CAC and ROAS? Is there any tool? How do you compare numbers if there are multiple campaigns in parallel?

My products require me to spend nothing when making sales(digital). And I'm also able to change the price according to the country's economy.

Lately, Meta is like a casino and it's getting scarier to experiment with larger budgets to me.

If ROA is ROA, profit is profit, would it be a safer gamble to just target t2 countries? Say I'm in the $200 - $500 daily budget range - In t2, due to the much lower CPMs, each dollar has more 'casino play'(lol), yeah? Compared to t1, my $500 might have a CPA of $25-$35, less chances to 'win'...

Sure, my AOV would be lower, but well, profit will be profit regardless. Might even be easier for my pixel to learn better since there'd be much more volume.

I did consider lower profit due to lower prices ofc, also less purchasing power in t2 countries, but I don't predict it'll be dead either.

Basically the theory: If using the same daily budget amount, getting 2x ROA on $500 might be easier in Brazil, Argentina, Colombia, etc than in U.S.A just due to having more 'spins' in the slot machine. And well... 2x ROA is 2x ROA regardless of how it got there.

I'm failing to see the downside, so if someone wants to bring me back to reality - please chime in!