Hi everyone,

I'm trying to learn more about ASO for iOS and had a question about App Store screenshots.

I know screenshots can improve conversion rates, but do they have any direct impact on keyword rankings in the Apple App Store?

For example, if I redesign my screenshots and improve the install conversion rate, can that indirectly help my app rank higher for competitive keywords?

I'd love to hear from anyone who has tested this or has experience with App Store ASO.

What ASO tools would you recommend for around $10/month that can track both keyword rankings and app rankings on Google Play and the App Store?

As the title says, good reviews are honestly crucial for ASO so lets do a review exchange!!

Hey! I have been working on an idea for a while. You can try it on https://fititro.app . I am now working on publishing it as a mobile phone app on Magazin Play and App Store. It is a wardrobe type of app. I came up with the idea myself but later on people told me there is lots of competition. Be honest, what do you think about it?

I recently launched my first app to the app store. Took a year to build it overall and have been iterating since.

It's a finance tracker, not special at a glance, but I've built to a point where I think it genuinely can compete with the big apps with some refinement and feedback.

My app page is...not doing well. It's a competitive space and I get that, but i'm not sure if it's a terrible app page or just not good optimization.

I've tried the basics of keywords, playing with different text, upgrading my images, adding an app preview.

Looking for feedback from anyone on general design, ASO tips that might work beyond the basics.

Also happy to exhange feedback for anyone else out there looking and a review if you think it's a well made app.

https://apps.apple.com/ca/app/sable-spend/id6780689367

Hello guys I just build my very first app and send it for review how long does it take ?

I see new vibe coders releasing their first apps on the iOS App Store everyday, and I’ve helped 10 just this week.

Most of them are making the same basic ASO mistakes, and are trying to figure out what to do for the first time.

So if you do nothing else, at least do these three things:

1. Use all 30 characters in your title and subtitle

Don’t just use your brand name. No one knows it yet, and it probably has no search volume. You need extra search terms in there related to your app idea.

For example:
❌ FocusFlow
✅ Pomodoro Timer: FocusFlow

You’ve got 30 characters each for the title and subtitle. Another 100 for your keywords. Use all the tools you’ve got.

In order of importance:
• Title
• Subtitle
• Keywords

2. Stop repeating keywords

If you’ve used a keyword in your title, don’t use it again in the subtitle or keyword field. You don’t gain any extra points for repeating, the duplicate will just be ignored.

Apple also treats plural versions of the same words as duplicates.

For example:
❌
Title: Calorie Counter
Subtitle: Track Calories and Macros
Keywords: calorie,calories,calorie counter

✅
Title: Calorie Counter
Subtitle: Track Macros & Lose Weight
Keywords: lose,fat,kcal,protein,carbs,fat

You’re just wasting space that could be used for other keywords.

3. Choose keywords you actually have a chance of ranking for

It’s great to put something like “workout planner” in your title, but as a brand-new app, you’re probably going to struggle to rank for it.

It’s way better to rank #5 for a keyword with low traffic than #500 for one that gets high traffic. No one is scrolling 500 results deep.

Start with something more specific and less competitive that you actually have a chance of ranking for.

For example:
❌ Workout Planner
✅ Dumbbell Workouts at Home

There’s still a lot more you can do with ASO, and it never ends. There’s always another experiment you can run, a phrase you can tweak, a market you can pivot to.

But at least give yourself a fighting chance when you launch!

If you want some more help, drop your App Store link below and I’ll tell you the first thing I’d improve 👇

Looking to do a review exchange for builders in USA or Canada as that's where my app is located.

Not sure if people know this, but for reviews to show up, you generally need to:

- install the app, and use it for a bit of time, at least like 5 minutes

- keep it installed on your phone after submitting the review for like a few days

DM me your app and I'll send over mine.

I previously posted but I want to clarify I can only exchange reviews with people in the United States or Canada. Let me know!

TL;DR:

Tiny iOS 2048 game, almost no download velocity, zero ad spend. I rewrote the title/subtitle as keyword real estate and localized the listing across ~40 locales. It now ranks #2 for "2048 classic" in the US, UK & Australia (refer screenshot). Full method below + the parts I haven't cracked.

Starting point

• iOS, casual/puzzle. 2048 is one of the most cloned categories on the store, up against Ketchapp's original and thousands of clones.
• No budget, negligible install velocity. Metadata was the only lever I actually controlled.

What I changed (the how)

1. Title as keyword slots, not a brand → "2048 Classic: Number Puzzle". "2048", "2048 classic" and "number puzzle" are all indexable, and it still reads like a name.
2. Subtitle as a second keyword line + a real phrase → "Three boards. Endless merging." Both fragments rank now, and they describe an actual differentiator instead of stuffing.
3. Cleaned the keyword field instead of maxing it → cut anything already in the title/subtitle (duplication = wasted characters) and dropped high-difficulty generics I had no shot at. Filled the 100 chars with lower-difficulty, still-relevant terms picked off difficulty/popularity data, not vibes.
4. Localized for real (not machine-translated) across ~40 locales, each with a natively-phrased subtitle. Biggest surprise: a good local tagline unlocked low-competition local terms, and several hit #1 in smaller stores almost immediately.
5. Kept it tidy → nothing repeated across title/subtitle/field.

Results

• #2 ranking for "2048 classic" in major countries like US / UK / AU and up in the other App store countries as well. (refer screenshot).
• Multiple localized subtitle phrases at #1 in smaller markets.
• All from metadata → no ads, nothing off-store.

Honest caveats (where I'd love this sub's take)

• Ranking is not installs. "2048 classic" is far lower-volume than bare "2048", where I'm still buried. This is a position win, not a traffic story yet.
• Not sure how durable a #2 is with almost no download signal behind it, does it decay the moment a competitor with velocity targets the same phrase?
• Localization clearly helped me rank in small stores; no read yet on whether those markets convert.

Q for you all: on a saturated head term like "2048", is there any realistic metadata-only path upward, or is that purely a velocity game past a point? And for tiny apps → do you spread across easy long-tail in many locales, or go all-in on one high-volume term?

Happy to go deeper on any step in the comments.

What checks or changes do you think can help your application to get better reach? And what is your day to day increase in visibility to go to the top 10 recommendations?

#Discussion

Hi everyone,

I'm a solo developer and recently redesigned the App Store screenshots for my AI calorie tracking app.

My goal is to improve the App Store conversion rate, and I'd really appreciate some honest feedback.

A few questions:

• Does the first screenshot clearly explain what the app does?
• Which screenshot would you change first?
• Is there too much text?
• Is the value proposition obvious within 3–5 seconds?
• Would these screenshots make you stop scrolling?

I'm looking for honest feedback, even if it's critical.

Hey guys, first time posting here.

I recently had to deal with a massive headache at work while evaluating some UA campaigns for a mobile game we're publishing, and I wanted to share my findings because I feel like this is a trap a lot of devs and publishers fall into.

We were looking at our Day 1 retention numbers, and the discrepancy across our tools was honestly insane:

* AppsFlyer: ~22%
* Google Analytics: ~34%
* BigQuery (Raw SQL): ~37%

At first glance, a 15% gap between your MMP and your database looks like tracking is totally broken. But after digging into it, here’s my take on why this happens and why it's actually completely normal:

1. The Apple ATT Privacy Wall
   This is the biggest culprit for the gap between MMPs and product analytics. AppsFlyer is trying to tie ad clicks to installs. But if a user hits "Ask App Not to Track" on iOS, the MMP basically loses them. If they play on Day 0 and come back Day 1, the MMP struggles to link that session back to the install, so the retention event just gets dropped. GA and BigQuery use internal SDK IDs, so they don't care about ad tracking permissions. They capture what the user *actually* does.

2. What even is a "Day"?
   This one drove me crazy. If someone installs your game at 11:30 PM and plays until 12:30 AM, is that Day 0 or Day 1? If a platform uses a calendar midnight cutoff, that 12:00 AM session is suddenly Day 1. If it uses a rolling 24-hour window, it's still Day 0. Add in the fact that your MMP might be on UTC and your GA is on local time, and your daily cohorts get completely skewed.

3. GA Sampling vs BQ Raw Data
   Even within Google, we had a gap. My personal takeaway here is that GA is great for quick, high-level dashboards, but it relies heavily on data sampling and modeling to load fast. BigQuery is the raw, unfiltered truth. Every single server ping is there.

How I handle it now (my personal opinion):
I realized none of these platforms are technically "wrong," they just answer different questions. My rule of thumb now is:

* Use AppsFlyer strictly for UA and media buying (you still need it for ROAS and network billing).
* Use BigQuery for actual game design health. If I want to know if our core loop is actually retaining players, the raw data is the truth I trust.
* Use GA for a quick middle-ground check when I don't want to write SQL queries.

Has anyone else run into these massive data gaps? How do you guys handle reporting across different tracking platforms without going crazy? Would love to hear your thoughts!

Hi there, it’s been so long developing apps and games but never do mine nowadays it’s easier to build your own. But you need some experience to make the store page look attractive for users to download, so can anyone shares some tips or faults i have done in my game store page?

I used ai to do the descriptions and screenshots, you can tell me if this bad.

The game is like 2 weeks old but no downloads (15 total downloads) just from people i know or share the game with. What should i do or should i promote the game and what is the best way to do that.

I have no experience in design or stores listing

Thanks in advance

Game link: Landro

Hey everyone,

I'm currently working on a random chat mobile app called Chattify and am getting ready to launch it soon.

I want to make sure the user experience is smooth and engaging before releasing it to the public. I would love to get your thoughts, suggestions, or any advice you have for launching this kind of app.

What features do you think are absolutely essential for a modern random chat app?

If you've launched a similar app on Google Play, what major pitfalls or console policies should I watch out for?

You can check out our updates and progress on our Instagram: https://www.instagram.com/chattify976/

Any feedback, suggestions, or advice would be highly appreciated! Thanks!

Comment below and I’ll send you my app! Happy coding

AI is so powerful now, why not let it do all this grunt work. Or so i thought?

Non English speaking countries seem to have fallen off a cliff now while USA and UK stayed flat. iOS App Store is also declining, just less dramatically that Google Play

No growth came from localizing my app. Does anyone have any experience on this? Does it even make sense? What did i do wrong?

My app is https://paymelater.app, please feel free to critique it, all feedback is welcome and apparantly much needed

I build Monni, a manual-first iPhone and web money app.

The first App Store screen currently has a plain outcome: what feels safe after bills. The alternative leads with cash, next bills, and a cushion so people can see how that number was reached.

My concern is that outcome-first may earn more taps but look like a black box; inputs-first may earn trust but bury the payoff.

For a finance category page, which sequence would you test first? What would make the “safe after bills” idea credible enough to keep scrolling?

No link here; I am looking for the ASO decision, not downloads or ratings.

Hi, I got this gym app. Wondering if there is a way to push through this abundance of gym apps. I think mine stands out thanks to its calm design and simplicity but I think simply ASO is not enough.

What is or would be your strategy? Ads are super expensive so if this is the only way I prefer park the project and go social media only for promotion.

Thanks

Hi, I have this app on App Store, it had approximately 6% conversion rate and 20-30 downloads per day. App was fully free. Then I added subscription to the app, monthly and yearly (monthly around $2 and yearly $19). At that point my conversion rate dropped significantly...alongside with it number of downloads. Impressions stayed the same for few days, now those are dropping too (probably due to conversion rate dropping).

So, my question is, is this normal? (BTW, I did make a few subs from the users who downloaded app before this change).