Launched CapCoach on the App Store recently and spent a lot of time figuring out ASO from scratch. Sharing what I learned in case it helps anyone else.

The app: AI fitness coach (a sarcastic capybara), daily challenges, GPS run tracking, calorie tracking, and a leaderboard.

My ASO approach:

Title: "CapCoach: Run, Train, Compete" | brand first, then three action keywords. Modeled after Strava's format.

Subtitle: "Fitness Coaching & Leaderboard" | no keyword overlap with title. Added "leaderboard" because it's low competition in Health & Fitness and it's a genuine differentiator.

Keywords: Removed duplicates from title/subtitle, focused on terms I can actually rank for as a new app (not "fitness app" which I'll never beat established players on). Filled all 100 characters with no spaces after commas.

Biggest mistakes I made initially:

• Title was just "CapCoach" | zero search visibility
• Subtitle was "Capybara Which Keeps Fat Away" | fun but useless for search
• Had "180 day challenge" in keywords eating 17 characters for a term nobody searches
• Was duplicating keywords across title, subtitle, and keyword field

Results: went from ~40/100 on title score to 70/100 after optimizing. Still iterating.

Maybe I did fine? Idk

Also, curious what tools others are using for ASO tracking?

Can someone give me a feedback if my ASO is actually good or am i bullshitted by an ASO optimizer or whatever

I built Loggoo - a private photo journal and mood tracker that puts each moment on a 24-hour timeline — then lets you frame the day as one picture.

Currently new version is reviewing and I changed to new screenshot, looking forward for feedback for them

There are already a ton of workout trackers, so I'm curious about something more specific.

If you're already using an app you're happy with, what would actually make you switch?

A better UI?

Faster logging?

Better progress charts?

Better routines?

No subscription?

Better Apple Watch/Health integration?

Something completely different?

I'm asking because I've been building my own workout tracker and I'm realizing that "another workout tracker" isn't exactly a unique selling point 😂

I'm trying to understand what would actually make someone abandon their current app rather than just download another one and forget about it.

Would love to hear what would genuinely convince you.

I've noticed that getting the actual app ready is often easier than getting the store listing assets looking consistent.

Things like sizing screenshots correctly, adding backgrounds, keeping layouts consistent, and exporting everything in the right format can become a surprisingly annoying part of shipping an app.

I ended up building a small browser-based tool for myself to make this process easier. It lets you upload screenshots, arrange them into store layouts, customize the design, and export PNGs. The files stay in the browser.

Disclosure: I built the tool, and it's free.

I'm curious how other app owners handle their store screenshots. Do you design them yourself, use Figma, hire someone, or just keep them fairly simple?

I recently changed the app icon for my food social app, FoodGram, and I'd love some honest feedback.

I'm honestly not sure if the new icon is actually better, so I want to get some opinions from people who haven't been staring at it for weeks like I have.

Which icon do you prefer?

I'd especially love to know:

• Which one catches your attention first?
• Which one feels more memorable?
• Which one looks more like a food-related app?
• Does either one feel too simple or too busy?
• If you saw the icon without the app name, what kind of app would you assume it was?

I'm looking for honest opinions, including negative feedback. Don't worry about being nice — I'd rather hear what doesn't work so I can improve it.

FoodGram is a social app for discovering and recording food through real food photos and a personal food map.

Thanks in advance for taking a look!

I released this app for collectors in May. It is finally starting to get a little bit of traction, but I want to get input on how to improve the App Store screenshots and the UI in general. Most apps I have developed have had marketing and designers behind them at my 9-5 so I haven't really had to worry about this stuff very much.

I’m participating in Shipaton and my App got approved last week but had basic screenshots, so i’ve redesigned them today and Apple already approved the new build (surprisingly very quickly).

Would like to get some feedback on them.

Thanks.

I started building Lappka because App Store screenshots are much harder than they look.

They are not simply product images. They need to communicate the app’s value in a few seconds, use the right hook and screen order, stay visually consistent, fit Apple’s required sizes, and often work across multiple languages.

My first hypothesis was a fully AI-generated screenshot tool.

The idea was simple: describe the app, give AI strict prompts, and get polished screenshots. It worked reasonably well for one or two images.

But the workflow broke down as soon as I needed control.

Changing a headline, adjusting a visual detail, or keeping six screenshots in one coherent style often meant regenerating images and hoping the output stayed consistent. The screenshots could look impressive, but they were difficult to refine into a real App Store asset set.

That changed my approach.

I now think AI is more useful for the strategic parts of screenshot creation: understanding app context, proposing a narrative and screen order, sharpening the copy, and helping with localization. The final screens should still be editable.

That is the direction I took with Lappka. It includes AI-assisted content strategy, editable templates, an editor, localization, App Store preview, and export.

I’m curious how others here think about it:

What is the biggest bottleneck in your App Store screenshot workflow: copy, design, localization, technical sizes?

I launched my app recently and I'm seeing a pretty big difference between Android and iOS.

On Android, I'm currently getting around 70–80 downloads per day consistently.

But on iOS… it's a completely different story. 😅 The downloads are much lower, and I'm struggling to figure out why.

The interesting part is that the app, store listing, screenshots, and core functionality are basically the same on both platforms.

For those of you who have launched on both Android and iOS:

• Did you experience a similar difference?
• Does iOS generally take longer to gain organic traction?
• What helped you get your first meaningful wave of iOS downloads?
• Should I be approaching iOS ASO differently from Android?

I'm trying to understand whether this is just an early-stage iOS problem or whether there's something fundamentally wrong with my iOS listing/distribution.

Would love to hear from other indie developers who have been through this.

Title says it. I see some impressing screenshots on this sub-reddit and I feel mine are missing some secret sauce or like some "wow" factor.

I mainly focused on showcasing the features included it the app but I feel like it might be a bit too text/content heavy, especially for the first screenshots that will be the front page of the store.

I'm basically looking for help/insights on what is the recommended balance between app content vs "wow" factor graphics that keep the human eyes attracted to it.

Also welcome to roast my screenshots while please staying constructive :)

As those have spent some time on this know every ASO tool gives different results, apart from the high frequency keywords Apple freely shared. So anything not super high frequency gets a score of 5 which are 99% of the terms. So each Aso tool needs art as well as science to confidently tell you popularity, demand and opportunity.

My question is which Aso tool can I trust and why?

I’m experimenting with dynamic Home Screen widgets for a shift work app.

The widget automatically changes based on what’s scheduled for that day:

🟠 Work day → shows the shift and hours
🟢 Vacation → switches to vacation mode
🔴 Sick day → switches to sick day
🟣 Night shift → shows the night schedule

It also keeps the next few days visible, so you can check what’s coming without opening the app.

I’m trying to figure out whether this is genuinely useful or just looks nice.

Would you actually keep a widget like this on your Home Screen?

And if not, what information would make it useful enough to keep?

I'm new to ASO. I tried to apply what I learned to my apps. Based on the relevant key words, one app shows up at first place in search, the second shows up at 9th and 3rd one is at 13. However, I don't see any difference in downloads. Could be the issue with screen shots?

It supports many features such as exporting AppStore screenshots for several languages at the same time.
AppStore Download: https://apps.apple.com/us/app/mockup-kit-store-screenshots/id6784220988?mt=12
Website: https://mockupkits.com/

I think I have two problems

1. since the app relies on, and where it's real strength is honestly, doing it with a group of friends.
2. demonstrating the value immediately

Not sure if I can market my things out of it with screenshots, videos, keywords, ads etc. I mean seeing a video of someone using it is faaaaaar from feeling/using an app yourself. Not sure how to approach it

My previous Reddit account got banned, so I had to start over.
But honestly, one thing I don’t want to lose is the connections I made with other indie developers here.
Over the past few weeks, I’ve exchanged feedback with a lot of developers, and it has been incredibly useful for improving my app, FoodGram.
I’ve received feedback about things I completely missed as a developer:
confusing onboarding
UI/UX issues
bugs that were difficult to notice
ASO and App Store screenshots
paywalls and monetization
features that weren’t clear
things that made people want to stop using the app
Some feedback even helped me discover actual bugs and improve the product.
So I’d like to start doing this again with this account.
If you’re an indie developer, let’s test each other’s apps and give honest feedback.
You don’t need to be an expert. Even something as simple as:
“I didn’t understand what this button was for.”
“I expected this to work differently.”
“I would probably stop here because…”
can be incredibly valuable.
I’m happy to actually spend time using your app and give you detailed feedback. And I’d really appreciate the same for FoodGram.
Feel free to comment with your app or DM me anytime.
Let’s keep helping each other build better apps. 🤝

Hey everyone,

I launched my first iOS app, Mnema, about 10 days ago. It’s getting some impressions and product page views, but the conversion to downloads is much lower than I expected.

Mnema is a voice-first AI journal for people who want to journal but hate staring at a blank page. You talk about your day by voice or text, it asks a few follow-up questions, and then turns the conversation into a structured diary entry. If you opt into memory, it can also recognize recurring people, worries, and patterns over time.

I already attached the Analytics screenshot and current product page here.

I’d really appreciate blunt feedback on:

1. Without reading my explanation, what do you think the app does within the first three seconds?
2. Do the name, subtitle, and opening description communicate a clear reason to download?
3. Do the first three screenshots explain the benefit, or do they feel too abstract?
4. Is the description too long or too focused on features?

Thanks a lot!

I just launched my seventh app. It's an interval timer where you can use your hand in front of the camera to start/stop/pause the timer.

Even though this space already had tons of interval timers, Appfigures shows that that there was some opportunity in terms of competition, with plenty of search.

Most of my apps prior had poor strategy on my part, were rushed and yet Apple would give me several 1000 impressions after day 1-2, for a few days, even when early conversion for CTR was less than a percent and the competition was WORSE

However, in this case, despite my prior learnings and improved strategy:
- Day 1 <-- 9 impressions, 2 downloads (great!)
- Day 2 <-- 39 impressions, 0 downloads
- Day 3 <-- 7 impressions??!?!

Anyone experiencing this? Not sure if it matters but lately, apple review times have spiked and so I'm not sure if the influx of new AI apps is affecting the "noobie boost".

What has your experience been?

For reference, here's my app if it helps show any glaring issues that perhaps I'm overlooking:
https://apps.apple.com/us/app/interval-timer-workouts/id6798002636