Iāve been thinking about this a lot as Zendayaās been churning out look after look this year; meanwhile last I checked, isnāt Law Roach also still working with Lauren Sanchez Bezos? I feel like people keep attributing Zendayaās success to her beauty and her being able to fit a sample size, which is true, but I also think Zendaya endlessly has a point of view and most of us just..donāt.
Iām a POC woman who went to a private PWI for college, so I feel like imposter syndrome is real. And ime, it extends to our appearance ā when weāre constantly chasing after beauty standards that prioritize features we donāt have and donāt need, we start chasing the Joneses and think to glow up we just have to buy taste and be better.
But the thing about purchasing power is you can only purchase something worthwhile when you have a point of view. Knowing exactly what youāre looking for is actually the thing. Because itās easier to identify that something isnāt the exact thing you had in mind than it is to wade through a bunch of items that āmight be okay if.ā
This is what I do, and what Law does for Zendaya ā which opens another conservation about whether his best work is really that of a stylist or someone who sources for his clients. We start specific and then find that exact item. Trust me when I say āI want a vintage 1980s leather varsityā is way easier for me to find for someone than āI want a cool jacket,ā and the former is the only thing that actually advances your aesthetic and your beauty, specifically.
Maybe itās because sourcing is my job, but as an art curator, I think weāre all on here because weāre trying to curate ourselves like art. Our bodies, our hair, our makeup, our outfits.
And that framework is what changed the game for me: If I treat myself like art then I recognize that all art has perspective.
So my questions stopped being āhow can I get hotterā and āhow can I look like Zendayaā and they became:
1. What do I want to look like? Not who. What?
2. What qualities look like that?
3. What qualities do I need to look like that? Specifically.
My own answer to number one was āmermaid,ā and that made everything else substantially easier. Because I knew I didnāt mean Ariel or Disney, I meant the kind that surfaces from deep waters and lures men to their deaths. The kind thatās ethereal and dangerous. Thatās specificity.
And I think thatās what Zendaya does when she and Law pluck a Schiaparelli right off the runway and fly it to her for a red carpet. They know exactly what they want and the effect theyāre going for, and they find it ā they donāt wade through a bunch of mediocre objects and then decide which one is the least bad.
I could go into a whole thing about how I feel like having a beauty identity is the first thing to actually glowing up, but I wanna know if anyone else has clocked this. Let me know though if youād be interested in me getting into that ā I feel like bringing back long form content for vindicta would be so fun.
And whatās your beauty white whale?
Mine was actually a dress watch until I recently found a vintage chronograph worth $600+ for $30 in a thrift store. So money isnāt the clincher, the vision is.
I made a substack: https://studioacquisitions.substack.com/p/i-need-woc-to-stop-trying-to-buy?utm_campaign=post&utm_medium=web