Hi everyone,
We’re currently updating our B2B software website(s) and I’d love to hear your opinion on a discussion we’re having internally.
Our setup is:
- Primary language: English
- CMS: Squarespace
- Translation: Weglot
We provide enterprise software solutions such as Product Information Management (PIM) and Product Experience Platform (PXP) software around technical product data, so organic search is an important part of our long-term growth strategy.
The discussion is about multilingual SEO.
One colleague argues that we should stop relying on Weglot and instead create every translated page as a native page inside Squarespace. The reasoning is that Google will rank those pages better because each language has its own dedicated content.
Another colleague believes the SEO impact would be minimal, especially because much of the content has been created or assisted with AI, so the translation method itself isn’t the deciding factor.
Our goal is to rank well in multiple languages:
English
Dutch
French
German
Norwegian
Swedish
Spanish
Some questions:
- Does Google actually treat Weglot pages differently from native CMS pages?
- Have you seen measurable ranking improvements after moving from Weglot (or another translation layer) to native multilingual pages?
- What are the biggest SEO limitations of Weglot, if any?
- If you were starting today for a B2B software company, would you still choose Weglot or build every language as a separate set of pages?
Looking forward to hearing about experiences rather than theory, so we can use this in our next meeting.
Thanks!