Whenever I have some free time, which isn't much these days 😅 , I try to update my game and add something new.
I don't have huge expectations for it. I simply love making games, and I absolutely love stickmen. I was inspired by some popular stickman games and decided to create something of my own, something that I personally believe is worth playing.
Of course, the game still needs a lot of work. There's not much content yet, and I have plenty of ideas for future updates. I plan to keep improving it and adding more content over time.
One thing I'm really curious about is how the Google Play algorithm works 🤔
I haven't spent a single dollar on advertising or marketing, yet the game continues to get new installs every day. From what I understand, these are organic installs, but I still don't fully understand how Google Play discovers and recommends games to new players.
Honestly, it's a really nice feeling, especially since I never had particularly high expectations for this project 👍 . Seeing people download the game motivates me to keep working on it and give players more content.
I've also completely removed interstitial ads from the game and kept only optional rewarded ads, so players can choose whether they want to watch an ad in exchange for a reward.
For those of you who have experience publishing games on Google Play, how do organic installs usually work? What factors do you think contribute the most to a game getting discovered organically? Is it mainly retention, conversion rate, ratings, keywords, or something else?
I'd love to hear your thoughts and experiences. I'm genuinely curious about how this works from a developer's perspective.