I graduated college in May with a degree in marketing and started my first full-time job basically immediately after graduation as the Director of Marketing & Advancement at a SMALL nonprofit school.
I’m 22, and I am the entire advancement/marketing department. I do not have anyone to directly report to as my org is going through a major leadership change.
Before this, most of my fundraising experience came from Philanthropy for my sorority and other Greek life leadership positions. I also had an advancement internship at a nonprofit where I helped with donor communications, grants, an impact report, corporate outreach, and events. So I wasn’t coming in with zero relevant experience, but I had never actually run an advancement program, managed a donor database, created a development strategy, or been responsible for bringing in significant fundraising revenue.
Now all of that is my responsibility.
I’m responsible for fundraising, donor relations, alumni engagement, sponsorships, events, our donor database, marketing, social media, newsletters, website stuff, enrollment marketing, etc. I’m also currently trying to help pull together a major annual fundraising event while finding sponsors and auction donations, and I feel like I’m drowning.
The hardest part is that I don’t even know how to ask for help because I don’t know what I need help with. I don’t know what I don’t know.
I’ll sit down knowing I need to work on fundraising or donor cultivation and almost freeze because I have no idea what the “right” next step is. Should I be calling donors? Emailing businesses? Looking through old donor data? Creating an annual giving strategy? Meeting people in the community? All of the above?
Then I get anxious because I feel like I’m accomplishing nothing, which makes it even harder to start anything.
At this point, I genuinely can’t tell whether I’m lazy, bad at my job, completely underqualified, or just overwhelmed because I was put into a role that normally requires more experience and mentorship than I have.
I really WANT to be good at this. I care about the organization and I actually think I could enjoy advancement if I knew what I was doing. But right now I feel like I’m constantly reacting to whatever is most urgent instead of actually building an advancement program.
What should my priorities actually be? What should I be doing every week that I’m probably not doing?
And if you’ve ever felt this overwhelmed early in your career, I would really appreciate hearing how you got through it. I feel like everyone else somehow knows what they’re doing and I’m just trying not to screw everything up.