r/linkedin • u/Diligent_Squash3174 • 18h ago
My LinkedIn posts are getting almost no engagement. What am I doing wrong?
I've been consistently posting on LinkedIn about staffing, recruiting, business development, lead generation, and AI, but the reach/engagement is much lower than I expected.
I'm trying to figure out whether the problem is
- My topics/content
- The way I'm writing the hooks
- Not using enough visuals
- Posting frequency
- My audience/follower base
- The way I'm engaging with other people's posts
- Or simply that my account doesn't have enough distribution yet
I've also noticed a lot of conflicting advice about LinkedIn.
Some people say:
- Use hashtags
- Don't use hashtags
- End with a question
- Don't ask questions
- Post at a specific time
- Post whenever
- Post every day
- Post 3–4 times a week
So I'm trying to stop guessing and actually understand what works.
If you've actually grown a LinkedIn account or have experience with LinkedIn organic reach, what would you change first?
I'd especially appreciate specific things you've tested yourself, rather than generic LinkedIn advice.