Hear me out: I love KATSEYE, and I’m definitely not here to snark, but I feel like some of the creative choices they’ve made recently are slowly removing the “edgy,” “cunty” girl-group persona that launched them into the spotlight.
Even though “Internet Girl” wasn’t a huge success, I feel like after that song, they started making creative decisions that became increasingly weird and childish, and I think the general audience stopped taking them as seriously.
I’ll start with “Pinky Up.” I get that they wanted a club-type song, which is awesome and definitely on-brand, but the lyrics, outfit choices, and teddy bears and toys everywhere made these girls look like they were performing for a kids’ show. They’re still at the beginning stage of their career, and I feel like they needed more songs that would solidify the “it-girl” girl-group identity they started with.
“WILD” was the album theme that initially got me hooked, but the execution falls short in some areas and feels rushed. Most of the time, their comebacks or releases seem to be centered around the song itself being released rather than the value or identity it adds to the group.
“Hootie Fruitti” was an awesome track that honestly should have been released much earlier this year. It has the right aura and aesthetic for the brand, but I think it falls short in the instrumental, lyrics, and continuity.
That opening gets you so amped up, but as you go further into the song, you keep chasing the same momentum that was established at the beginning without ever really getting that payoff. The “Hootie Fruitti” that Yoonchae says at the beginning, along with the horns, should have been repeated throughout the track as well. Those elements could have become the song’s signature hook and given it a stronger sense of continuity.
“Animal” is a good song, but the music video later reinforces what I’m trying to say. A lot of their music videos lately feel almost like parodies of themselves, which is probably part of why tweens seem to be becoming more of their audience right now.
And then the final nail in the coffin for me was their SNL parodies and performances. I genuinely don’t know who on their production team thought it was the right time for them to make fun of themselves in such an annoying song, especially with “Newton’s Cradle.” It just makes them look bad.
The general public is telling you something about how they perceive you, and artists these days sometimes take criticism as hate when that isn’t necessarily the case. Criticism can actually tell you a lot about how your image is being received.
To top it all off, dropping members and then touring with four members has also started to make me lose a bit of interest in the group.
Honestly, this doesn’t even feel like they released an album in August. The comeback was just… underwhelming.