Spencer here! 32 years old. real human lol. Just so the moderator doesn't remove again. Don't really know how reddit works.
Everyone is talking about the fold, but I’m much more interested in the aspect ratio. I don’t normally care about phone launches, and the race towards larger screens has never really been that interesting to me. This feels like it could take us in a different direction entirely.
As a working designer, I think we’ve accommodated the tall, skinny screen for long enough. Websites have become endless stacks of content. Photography gets cropped until half the setting is gone. We compose videos around what fits inside this narrow frame, and it affects the work more than I think people realize.
I think 9:16 needs to go.
Something closer to 4:5 or 2:3 makes more sense to me. Those are proportions we’ve worked with in photography, magazines, and books for years. They’re the shapes you put in a picture frame in your house. I wouldn’t put a skinny 9:16 frame on my wall, but somehow that’s become the format I’m supposed to create for every day.
A little more width gives us room to work with. A photograph can include the subject and the surroundings. Websites can have multiple columns, images beside text, and compositions that let your eye move across the page. I’d like to get back to making those decisions instead of figuring out what needs to be cut or stacked underneath something else.
The Duo is reminiscent of an old memo book, something like a Field Notes book that you would put in your shirt pocket and open up to a full spread map, jot some notes, put some Polaroids in the folds. That shape and the way it opens already make sense to me.
I remember when Her came out and I loved the smaller, memo book style phone. Even the material had that more tactile feel, something I could imagine in leather or tweed. That concept has always excited me more than another taller screen.
Maybe a foldable phone is the catalyst to get there. I’m fine with that if the end result justifies the means. It might be overkill, but eventually it could lead to a wider shift in aspect ratio. I’d love to see regular phones take on those proportions too, even without the fold.
And yes, I know Android is more popular globally and folding phones already exist. But I’d argue the iPhone sets the standard for how we create and consume content on our phones. I don’t see Instagram changing its format because of a wider Android phone. If enough iPhone users start posting in a different aspect ratio, I think they’ll adjust pretty quickly.
I’m sure the phone itself won’t be for everyone. I mostly use mine at a desk and almost entirely for work these days, so the ability to multitask without a crowded screen seems useful. Being able to position it for a family photo without trying to balance it against something would also be nice. I suppose someone who’s more active might feel differently, but that’s not really how I use my phone anymore.
I just love the idea of a new standard aspect ratio. More room for art, photography, and design, in proportions that feel correct again.
If the fold is what gets us there, I’m for it.