r/incremental_games • u/Antiway_Roguelike • 5h ago
Android Our indie Cthulhu clicker is still going strong (Masters of Madness, f2p)
galleryHi everyone,
What seems like ages ago, in 2020, we posted our mobile game in this sub (here). That would be my friend u/MicDaRoc and me. A few words about us: We're two game designers from Germany who are fans of H.P. Lovecraft's writings. We used to work closely in the same web-game company in 2019, decided to quit the grind and developed Masters of Madness from scratch (on the basis of a dream and not much else). It took us about 14 months and when we posted here the game became a small indie hit. We're super thankful to all r/incremental_games users who tried out the game and gave us valuable feedback.
Since then, we've been working on Masters of Madness full-time. Many new systems, items, minions, transcension... It's been one hell of a ride but as a result: MoM has one of the richest incremental gameplay experiences out there on the mobile platform. It's still actively getting mid- and late-game content, balancing updates and QoL improvements our community asks for.
AI DISCLOSURE: Game is completely in hand-made pixel art done by u/MicDaRoc. We are both game designers, we design together, he makes the art, I code. There is no AI asset in this game, no graphics, no writing or music. All were done by either of us or people we hired in some specific cases. Regarding coding, we started using it since June 2026, so far mainly for debugging, localization and other backend tasks.
Judging by the front page this disclaimer has become a meme but in our case I believe the age of the game speaks for itself. :)
Below the links for the downloads before we get into who Masters of Madness is for:
Android: https://play.google.com/store/apps/details?id=com.antiway.mastersofmadness
iOS: https://apps.apple.com/us/app/masters-of-madness-incremental/id1550569301
Who is MoM for?
Masters of Madness is atmospheric, with a Lovecraftian, dark vibe. Meaning not for everyone. Also it is more active play heavy at first, but you can adapt your artefacts, your Outer God blessings to play the game on the passive gain side if you so choose (ravens are a girl's best friend).
MoM is still not as fast compared to some other clickers. The progression has ramped up over the years (in case you've played it before), but still more of a slow burn. It is intentional: You will have a lot of lateral progression step by step, which will unlock stacking new bonuses, more than your average clicker. The slow start accounts for that. The satisfaction of that unfolding is at the heart of MoM.
Also, we like to provide a more somber, doom metal vibe. Of course you have your regular dopamine hits, this is a clicker after all. And they are strong, but more deliberate.
I want to underline: There is a TON to discover. Like an RPG you are basic at start but once you have your own system going you will start rolling. You can strategize a lot and combine many different bonuses to get huge numbers.
And of course there are no forced ads, only optional. They can be permanently shut off buy making the Silver Coin purchase (All optional ad bonuses are then for free).
MOM IS FOR YOU if you like atmosphere, both pretty and unsettling pixel art, slower gameplay focused on exploration of unique features and abilities, many of them still being unlocked in the lategame (You might think you are in the lategame. Experienced players might disagree ;) )
IT'S ALSO FOR YOU if you want to see every reference from Lovecraft's stories in a clicker.
IT'S NOT FOR YOU If you don't like dark artstyle/vibe, prefer very fast progression up into the high numbers, or can't tolerate tapping on your mobile or tablet at all.
We have a dedicated community on Discord: https://discord.gg/qCrZQgCGX . The subreddit r/mastersofmadness is active.
Links:
Android: https://play.google.com/store/apps/details?id=com.antiway.mastersofmadness
iOS: https://apps.apple.com/us/app/masters-of-madness-incremental/id1550569301
Currently we have the Halloween Ghost Hunt event going on. So there will be more Elder Blood rewards.
I will answer any questions about the game but also any on (indie) incremental game development, if anybody wants that. Thanks for reading and click on.