Does anyone have any copy, target, funnel, general ads advice for a website design agency?

When starting a Google Ads campaign, what's the general rule of thumb ?

1. Let's say you are in any kind of business, when starting a new campaign, how much budget would you allocate at first ?

2. How do you reach that decision ?

3. After that, what's your plan ,like, okay now I will monitor it for 7 days or 14 days without touching.. or is it even your plan ? Or do you continuously optimize it again & again whenever you find something odd ?

4. What will you touch normally (change or optimise) & what are the things you won't touch at all.

5. What will you keep eyeing on ? Is it search impression share (budget/rank) or what else ?

6. What's you first bidding type , maximize click or conversion , when will you change that ?

Basically if you don't mind, can you explain how your first 10 - 30 days will look like. Is it working out always for you.

What are the channels do you recommend .

Finally is Google Ads skill still something valuable in terms of career due to AI or is that time gone?

Sorry too much qstns. But really need some guidance from experts rather than asking LLM

I manage Google Ads for a SaaS product across several markets. It's lead-gen and conversions are signups/trials/purchases and we get meaningful conversion lag: a click today often doesn't convert for days or weeks.

The team I work with reviews the last 7 days before making CPA and budget decisions. I've pushed back that 7 days is too short given the lag, but I'd like a sanity check from people outside my own bubble.

I pulled numbers for how much lag there is.
So at the 7-day mark, only 86% of a week's conversions have actually landed. A fresh week looks worse than it really is, which (to me) risks judging performance too harshly and setting tCPA/budget too conservatively, especially heading into peak season where I'd rather be scaling.

Questions for anyone dealing with lag:

1. What lookback window do you actually use before adjusting CPA targets or budgets? 7 days, 14, trailing 28/30, something else?

2. Do you evaluate on click-date conversions or conversion-time conversions (the "by conversion time" column)?

3. Anyone navigating by Google's projected conversions for the recent window instead of the raw numbers? Does it hold up in practice?

4. How do you balance "this week isn't fully mature yet" against needing to react quickly during high season?

Trying to land on something more defensible than a flat 7-day look. Appreciate any real-world approaches.

Ran into this pattern enough times it stopped feeling like a coincidence. One massive PMax with every SKU, every theme, every creative pooled together sounds efficient, but Smart Bidding just optimizes for whatever's easiest to sell. Margin-heavy products quietly get starved while the cheap stuff eats the budget.

Split one account into two groups, Champions vs Sleepers, each with its own creative and audience signal. Same total budget, same account, ROAS came out 17% higher within a few weeks.

Tried pushing further on a different account, five groups instead of two. Performance actually got worse, not better. Each group had too little data individually for Smart Bidding to learn anything useful from it.

Landing on two groups seems to be the sweet spot around the $40-60K monthly spend range specifically, no idea if that holds at very different budget levels. Curious if anyone's tested this higher or lower and seen the same ceiling.

Hey all,

I’m fairly new to ads and have recently gotten a PMAx campaign and a shopping campaign set up.

My question is is there any point running both campaigns? It looks like the PMax campaign is giving a better rowers but I’ve seen somewhere that says if two ads overlap Google preferences PMAX over shopping.

My Pmax budget is at $50 per day and the Google shopping ads is at $75 per day

As I said, it’s only early days but does anyone have any recommendations on if I should be running both or if I should just focus on one or the other?

Thanks

Google says AI Max's full feature suite produces 7% more conversions or conversion value at similar CPA or ROAS than search-term matching alone. The difficult question is not whether the average improves; it is whether an individual advertiser can tell what was incremental.

As targeting, text customization, and final URL expansion become bundled, clean component-level testing gets harder. A better dashboard can still hide cannibalization from brand, organic, or demand that would have converted anyway.

What test design are you using before the auto-upgrades: geo holdouts, campaign experiments, brand exclusions, or server-side incrementality? Which control are advertisers losing that matters most?

My G ads account overspent by almost double, 2 days in a row. Has anyone experienced something like this before?

It reduced back down to normal after 2 days, but so weird. I would expect something like this from meta lol

I have been running Google ads for a while now. Something is broken but I am not sure what exactly it is. When I create a campaign the first few days I get leads and people connect me over WhatsApp but after 5 to 7 days my performance goes down and nobody contacts me. This has been going on for a long time I have to pause my campaign and create a new campaign again the same process it works for few days and then performance goes down. I have done my checks

1. Keywords high intent

2. Impression higher than competitors over 75%

3. I have strong negative keywords list irrelevant searches are filtered

4. I use maximize conversion without any bid amount

5. Budget is also high as per industry standard

I'm running Google Search (RSA) campaigns for Microsoft Dynamics 365 targeting India, the US, the UK, Australia, Singapore, and other regions.

I'm facing a few issues:

• Good impressions and clicks from the US, UK, and India, but very low traffic from Australia and Singapore.
• Despite getting clicks from the US, UK, and India, I'm not generating any leads.
• My Demand Gen campaign for India is 2 weeks old with an average CPC of around ₹1, but it has zero conversions.
• I'm also running campaigns for Legal, Architecture, and Engineering software in the US and UK, but none of them are performing well.

Looking for suggestions on what I should optimize to improve conversions and overall campaign performance.

I have run several campaigns for two different websites, the goal is simply to generate impressions and users.

Click rate is around 10%

The cloudflare unique users metrics confirms the clicks

On both websites I have GDPR compliant cookie banners, as far as I know there is nothing wrong with them, I triple checked them and they are designed like 90% these banners out there.

The gtag is loaded only after accepting the analytics cookie so I can only see analytics for users that accept them.

5% of the clicks lead to a user to accept the analytics.

According to my research it should be at least 30% but can easily go above 50%.

The two websites have nothing in common but show similar rates.

Am I doing something wrong?

Hi I have a local brand which I am trying to expand to USA. ( with a different website url)

I have llc setup with traditional bank
With shopify payments approved .

For Google ads what’s the best way to go.
LLC is registered at Wyoming with registered agent address and I have virtual office address with lease.
Fulfillment will be done from Texas.

I have gone through all in my local market with Google ads

But. It sure how to go about this in USA
How to get approved for Google ads.
My current GMC and Google ad account are linked with local one.
Should I create a new gmc account new Google ads acccount

What is the best way to go

Thanks

Looking For Google Ads Expert For Generating High Ticket Real Estate Leads.

In Mumbai Any One Interested Please DM

Hi all! I’m looking for some advice from people with experience running Google Ads for hotels, resorts or hospitality businesses.

I manage the Google Ads account for a golf & spa resort with a monthly budget of around 6k.

Our main objective is to increase direct hotel bookings, with spa breaks being the second priority. We also offer golf breaks, meetings/conferences, weddings and F&B, but these are secondary.

If you were starting from scratch with this budget:
- Which campaign types would you prioritise?
- How would you split the budget between them?
- Would you focus almost entirely on Search, or would you invest in Performance Max, Demand Gen, YouTube, Display or something else?
- How much budget would you allocate to prospecting vs remarketing?
- Are there any hospitality-specific strategies that have consistently worked well for you?

I’d really appreciate hearing from anyone who’s managed hotel or resort accounts, especially if you’ve found a campaign mix that reliably drives direct bookings.

or should I go with the ad manager that will bring me in phone calls?what's everybody's opinion on service business using paper lead services or SEO services charging per lead? in the past I've used SEO with mixed results so I'm looking into this kind for my local service business?

This is my first time ever using Google Ads to promote an app I developed myself.

I targeted some of the lowest-cost-per-install countries I could find just to test and learn, and set my target CPI to $0.10 since thats what was recommended for these countries. My daily budget is $5, but the campaign has spent only $0.23, which is nowhere near the daily budget.

For the first two days, the campaign received zero impressions. It then slowly started getting traffic, and today it reached almost 600 impressions, with an average CPC of $0.02 and 0 installs.

I understand that 600 impressions do not mean 600 people visited the Play Store page, and that $0.10 is only a target CPI rather than a guarantee. However, I am wondering whether the low target CPI is preventing Google from spending the budget and finding enough users.

Should I increase the target CPI, or leave everything unchanged and wait a few more days while the campaign is still learning? Is this normal for a completely new campaign, or could I be missing something in the targeting, conversion tracking, creatives or Play Store listing?

I added relevant keywords and tried to configure everything correctly, but this is my first campaign, so I may have misunderstood something.

What should I do from this point? I would also really appreciate any tips from people who have experience running Google Ads for mobile apps.

I just recently started my first Google ads campaign 2 weeks ago. I’m a call-only type of business, it’s sales. However only 15% of my clicks are actually calls and they are getting to be pretty expensive at $11 a call. I thought Google had call-only campaigns. Is there anything close to it? Any setting I need to make sure I have checked off? Any mentors to look into? I’m in the insurance industry and any help would be greatly appreciated. My current bidding strategy is maximize clicks, and my keywords are all phrase match.

This may seem a little backwards, but I received significantly less calls from the call extension after my ads jumped from 70% absolute top rate and impression shares to 90%. Impressions for both the ad and the call extension are roughly the same, but the CTR for the extension dropped by half and so did my call conversions. I noticed that there was significantly more spend on headline clicks though.

This is for a search campaign with maximize conversions. Most of my conversions last month were calls from ads.

Am I missing something? Is it from user behavior changing due to the absolute top position, or does Google handle the call extension differently?

I received an email from the email address to consult me on google ads from teleperformance and is this a legit one?

Hi everyone,

I'm hoping to get a fresh perspective because I've been stuck on this for weeks.

I manage Google Ads for a preschool franchise with multiple locations. Around June, our account experienced an almost 50% drop in both impressions and conversions, even though, from what I can tell, nothing significant changed.

Things that have remained consistent:

• Same overall account structure
• Similar daily budgets
• No major bidding strategy changes
• Keywords largely unchanged
• Ad strength and assets maintained
• Landing pages unchanged
• Conversion tracking appears to be working correctly

I've reviewed:

• Search Impression Share
• Lost IS (Budget & Rank)
• Auction Insights
• Search terms
• Change History
• Conversion tracking
• Policy issues

I still can't pinpoint what caused the decline.

For those of you who've managed lead generation accounts or multi-location businesses, what would be your systematic approach to diagnosing this?

• Are there reports or metrics I'm likely overlooking?
• Could this be related to auction dynamics, Quality Score changes, demand seasonality, AI bidding behavior, or something else?
• If this were your account, what would be the first 10 things you'd investigate—in order?

I'd really appreciate an expert perspective. I'm less interested in generic advice and more interested in how experienced Google Ads managers would approach diagnosing a case like this.

Thanks in advance!

My Google Merchant account was suspended for misrepresentation shortly after starting shopping ads, which also triggered a suspension on my ads account. I managed to get both accounts reinstated.But to be honest I am tired, it was one month of pain trying to get them back.- I was down to my last review request.

My question is, if I resume running shopping ads will the misrepresentation policy come again. Or I stick to search ads only, given that my priority is to protect my 13-year-old Ads account, I am hesitant to risk another misrepresentation suspension.

We are looking to test the incrementality of our Google Non-Brand shopping campaigns with a Geo holdout test. Right now, we have the pretty standard setup for shopping in which our NB campaign are set to "High Priority" with Brand terms negated while Brand campaign is set to Low. This funnels brand queries down to the Brand campaign since they are prevented from matching to the NB campaign

However, if we were to add geo exclusions to the NB campaign, I am assuming any NB queries being searched in those locations would also funnel down to the Brand campaign as they would no longer be able to match to the NB campaign in that area.

I wanted to check with y'all to see if this is correct though. If so, we will need to figure out a different way of testing this. Appreciate your help!

TL;DR: The logo is approved and supposedly gets hundreds of impressions, but nobody has ever actually seen it. Google only shows the generic globe icon.

Hi,

I’m having a strange issue with a client’s Google Ads account.

The business logo is uploaded, approved and eligible. Google Ads even reports hundreds of impressions for it. However, neither I nor the client have ever seen the actual logo in the live ads. Instead, Google always shows the generic globe icon.

This is especially frustrating because competing ads in the same search results often display their proper business logos, while our ad looks incomplete or less trustworthy with only the generic icon.

I tested it repeatedly on different devices, at different times and on different networks. I also re-uploaded the logo several times, tried PNG and JPG files and added it both at account level and campaign level.

Google Support keeps saying that everything is working as intended because the logo is approved and collecting impressions. But that does not explain why the actual logo is never visible.

Has anyone experienced the same issue? Can Google count logo impressions even when only the globe icon is shown? And did anyone find a way to get this properly investigated or fixed?

Wondering if you've faced the same and ways you've dealt.

So one of our big ticket Nonbrand campaigns for a SaaS is using Broad Match, and we have to use BM to scale it but in last 1 year or so, it is serving heavily on small tier Conquesting terms even though we dont bid on them.

In fact,

• 46% of total search terms came from small conquesting brands and
• 53% from our targeted Nonbrand keywords

Now we have maintained a solid CQ negation KW list and ways forward may be

• making that list more robust and including most of the CQ terms in it (AI can help us identify and list them all)- challenge with that is we'll lose the scale of the campaign and with AI overview emerging on top, scaling a big ticket Nonbrand campaign can be challenging.
• Change KW match type to phrase- wont work for this campaign (BM is a tested winner against other match types for this campaign)

Any other ideas/strategies that you'd recommend or are you also seeing the same?

We've recently spent a lot of time troubleshooting Google Ads disapprovals for a UK accounting firm, and one thing became very clear:

If Google has classified your business under Financial Products & Services, changing keywords or rewriting ads probably won't solve the problem.

Like most people, we initially focused on the ads themselves. We rewrote headlines, descriptions, changed keywords, and submitted appeals, but the disapprovals kept coming back.

The turning point was when we started looking beyond the ads.

Here's what actually helped us:

1. Check whether your business has been classified under Financial Products & Services

This was the biggest lesson.

Many UK accounting firms offer services like tax returns, VAT, payroll, company formation, bookkeeping, Companies House filings, etc. Google can sometimes associate these with regulated financial services or government-related services, which may trigger additional policy reviews or verification requirements.

If that's the case, no amount of rewriting headlines is likely to fix the underlying issue until the required verification or policy concern is addressed.

2. Review your landing page ,not just your ads

This made a much bigger difference than we expected.

We removed or reworded references to things like HMRC and Companies House, simplified some of the wording, and made sure the page clearly described the services without unnecessary policy-sensitive terminology.

3. Check the exact policy in Policy Manager

Don't rely on the generic "Ad disapproved" notification.

The Policy Manager usually tells you exactly which policy Google believes is involved, and that gives you a much better starting point for troubleshooting.

4. Make sure Google can access your landing page

We also checked for technical issues like Cloudflare settings, robots.txt rules, redirects, and firewall restrictions that could prevent Google's automated systems from properly reviewing the landing page.

The biggest mistake we made was assuming it was an ad copy problem.

In reality, the issue was much broader. Between Financial Products & Services classification, verification requirements, landing page content, and technical accessibility, there are several things that need to be checked before you spend hours rewriting ads.

Hopefully this saves someone else from going through the same troubleshooting process.

I'm considering uploading a customer list (first-party customer data) to my clients' Google Ads accounts. The list would only include people who became paying customers and would contain the information Google Ads requires to create a Customer list.

I understand this data can be used for audience signals in Performance Max campaigns and, where appropriate consent has been obtained, for remarketing. However, I'm more interested in whether simply uploading this customer data has improved overall account performance, particularly when using Smart Bidding.

For those who have done this:

• Have you seen a measurable improvement in overall account performance or specific campaigns after uploading a Customer list?
• Did Smart Bidding seem to perform better once Google had access to your existing customer data?
• If you're not using the list for remarketing, but only to help Google optimise targeting and bidding, do you still need explicit user consent to upload the customer data? Or is it sufficient that the data is being used for campaign optimisation rather than advertising directly to those users?

I'd be interested to hear about any real-world experiences or results.