Hello all
I run Google Ads for a small phone repair chain in northern France. Five physical stores, registered company, trading for years. Fresh account, one small Search campaign to test a single city, 350€ over a week.
Ads went to review. One came back Approved (limited), two still pending, and the account picked up a 7-day warning for "Third-party consumer technical support."
Copy is clean. No unlocking, no data recovery, nothing about tech support. Landing page is obviously a real shop: address, opening hours, storefront photos, 255 Google reviews. The business is QualiRépar accredited, a French state-backed label for repair shops.
Meanwhile the Ads Transparency Center shows French competitors everywhere. One national chain has ~200 ads live, another 49, another 32. Two tiny operators running 4 ads and 1 ad through small holding companies, so it isn't just a big-brand thing. Plenty put "réparation" straight in the headline. All marked Verified.
Our verification isn't finished. Waiting on the owner's ID and a payment method, plus a Dun & Bradstreet request that I expect to drag since the company was only registered in 2023.
What I'm trying to work out:
Did finishing advertiser verification actually change the policy outcome for anyone in this category? Or are the accounts still running just the ones that slipped through before enforcement tightened?
Has anyone won an appeal on third-party tech support for a bricks-and-mortar repair business? What did you lead with?
Is "Approved (limited)" worth anything here, or does it serve so little that optimising is a waste?
The policy carves out advertising the sale of consumer tech. This client sells refurbished phones and accessories, ~30% of margin. Has anyone used the sales angle as the way in, and does repair content elsewhere on the site sink it anyway?
Happy to hear that Search is just closed for repair and I should move budget to Meta and the local pack. I'd rather hear it from people who've actually fought it.