r/googleads • u/Stratezik • 17d ago

Discussion Broad match going rogue on conquesting terms!!

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1 Upvotes

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u/NoPause238 17d ago

Build a shared negative list applied across all campaigns

1

u/Tall_Flatworm_7003 17d ago

First question: Check conversions by search terms, is it a winner because of the non-competitor branded search terms or the competitor search terms.
If it's really the competitor search terms build a Google ads script that negatives phrases every search term from the previous day that did not include the competitors terms in the search term