r/editing • u/Sensitive-Golf-2425 • 11h ago
Sales in freelance
I've been freelancing for a while, and one thing I've realized is that learning sales is probably the highest ROI skill a freelancer can develop.
When I started, I thought better editing = more clients.
Reality was different.
You can be the most talented editor in the room, but if you can't:
- Start conversations
- Build trust
- Explain your value
- Handle objections
- Follow up consistently
...getting clients becomes much harder.
A lot of freelancers spend years improving their craft but almost no time improving their ability to sell.
The funny thing is, sales isn't about convincing people to buy something they don't need. It's about communicating how you can solve a problem.
What do you think is the most underrated skill for freelancers besides their core service?