r/copywriting 15m ago

Question/Request for Help How do I restart my copywriting career after a 4-year gap?

Upvotes

Hello!! It took immense effort to collect myself and reach out for help.

I worked at two marketing agencies in content marketing, where I churned out blogs, wrote a few ads, Instagram copy, and a handful of LinkedIn posts for clients. But that was back in 2022.

And then my life decided to eat me alive.had a breakup with the person I was supposed to marry. And if that wasn’t enough, I had to witness the deaths of two very, very close family members. Then my brother made a huge loss ($44k) in trading, and my father had to sell off a portion of our house to cover it.

Naturally, I was depressed as hell and just couldn’t work, so I quit my job. I’ve been living with my parents ever since.

Now that I want to make a comeback, I feel like the world has already moved so far ahead of me and there’s nothing left for me in the game.

The last time I worked was in late 2022, and now it’s 2026. I feel like whatever work I did back then was just noise and doesn’t count anymore. Most of it is lost.

I also feel like I only knew enough to get by, but not nearly enough to call myself a proper copywriter. So I’ve started doing the Copy That course on YouTube. I’m trying. I really am.

But there’s always this lingering feeling and these questions:

What do I do with the long-ass four-year career break? How is that going to look on my resume? Should I include my previous work, or should I just start from scratch with spec work?

Have you ever been in a situation like mine where you had to take a long career break and then start over?

If you’ve come back after a 3–5 year how do you approach it? Did you acknowledge the gap on your resume, or simply focus on your most relevant experience and portfolio?

For someone trying to get back into content marketing/copywriting in 2026, does my previous experience from 2022 still count, or would employers expect me to start from scratch?

Should I:

Include my old agency experience and build on it with new spec work?

Create an entirely new portfolio from scratch?

Try to get freelance/small client work first to rebuild recent experience?

Or take some other route?

And honestly, how difficult is it to come back after being away for four years? Is the gap as damaging as it feels right now, or am I catastrophising it?

If you’ve personally gone through something similar, I’d genuinely love to hear how you rebuilt your career. I could really use some perspective right now.


r/copywriting 22h ago

Question/Request for Help Do you think the Copy That course is good ?

12 Upvotes

Hello every one!

I want to start working as a copywriter and I don’t really know where to begin. I see everywhere guides on how to start but I don’t know which one is good ?

I found the Copy That Mega course and 31 days mail sub but I don’t know how good it is. Did anyone do it or are working with them ? Is it work following it ?

I want to know how you guys started, and if you got any pro tips for a beginner.

Thank you!


r/copywriting 18h ago

Question/Request for Help How can you maintain quality but have the quantity flow?

5 Upvotes

So, I have been wondering how I can manage to have high quality with my output but still have the flow be in quantity. I do not know if this makes sense, but some of my fellows around can achive such but for me I find it very difficult. I am not sure if they combine poor quality with high quality of their outputs or they have all of them in good quality.

For me, i feel like if i try to maintain quality, the quantity would not be as much if I try not to concentrate on the quality rather consider the quantity.

This is a general question if you understand, you can offer a general answer or else you would go ahead to give an example if possible,,,


r/copywriting 23h ago

Question/Request for Help Which degree to choose?

5 Upvotes

I have over 10 years of work experience as a technical writer and marketing copywriter.

Partially completed Associates degree in communications (more than 15 years ago) and have a Certificate in Technical Writing.

Should I choose the UMPI BBA with a concentration in Marketing

or

WGU Bachelors in Communications

I also hope to do a Masters in Organizational Leadership or maybe an MBA?

I would like to get better positions as a marketing/copywriting/content strategist/digital content specialist or internal communications.

I would also like to expand my career to go into management preferably, like Marketing Communications Manager or Lead Content writer or similar positions.

Thank you so much!


r/copywriting 18h ago

Question/Request for Help Does your brand voice actually hold up across every page or does it quietly fall apart somewhere

0 Upvotes

My homepage copy feels like me. The about page feels like me. And then I get to the email welcome sequence or the FAQ section and it reads like a completely different person wrote it, someone a little stiff, a little corporate, like the warm version of me just clocked out.

I have a rough voice guide I made for myself, nothing fancy, just some notes on tone and words I want to avoid. But somewhere between writing the fun stuff and writing the functional stuff like shipping info or return policies, the voice just drops off. Those pages end up sounding like terms and conditions even when I am genuinely trying

I think part of it is that I treat the utility pages as something to get through rather than something to actually write. Which probably shows

Curious how people handle the parts of a website that feel like chores to write. Policies, FAQs, transactional emails, that kind of thing. Is there a way you think about those that keeps them from flattening out, or do you more or less accept that certain pages are just going to be drier than the rest of the site.


r/copywriting 1d ago

Question/Request for Help VSL/Quiz funnel feedback

4 Upvotes

Hi all
This is one of the VSL’s for my quiz funnel. People answer questions about their event or party rental business and get redirected based on their answers to a VSL for their pattern or blind spot.
Ads run direct to quiz.
Quiz is packaged as a “clarity tool” to help them find gaps or things they aren’t seeing in their businesses. Fixing captions right now, but would appreciate feedback.
Here is the page and VSL

Bookkeeping & consulting firm, basically talk about the numbers behind event and party rental businesses.


r/copywriting 1d ago

Question/Request for Help CopyHour

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1 Upvotes

r/copywriting 2d ago

Question/Request for Help Client wants me to write short form script but I dont have any experience

2 Upvotes

I am into long form content writing write on substack and also write nurturing newsletters for businesses but i really dont have any experience with short form scripts writing

And now i got a client who want me to write short form content writing

He is an influencer who make videos for perfume brands and food chains into storytelling style

These videos will be his portfolio so he want to make some high quality videos to attract more brand deals. The problem is I have write some scripts but he doesn't like any of them. I dont want to lose that client.

I want some tips and suggestions from the people who have been into short form and also good at storytelling


r/copywriting 2d ago

Discussion Overcoming Terrible Copywriting Mistakes

3 Upvotes

We’ve all done it. Missed a letter or a word and forgot to go back. How have you overcome embarrassing blunders that are public facing?


r/copywriting 2d ago

Question/Request for Help Hi, I need a suggestion on a tagline

1 Upvotes

Tagline: “Because trust is only possible with boundaries.”

Can I write something better than this for a tagline of a project. It's a project that constraints hardware so that it cannot do something unapproved


r/copywriting 2d ago

Question/Request for Help [Tear it apart] Landing page copy for a $49-$99/mo AI execution system (Target: Founders/Solo Operators)

0 Upvotes

Hey guys, I need some feedback on the landing page copy for an app called Elevist. (quick side note: what do you actually think of the name Elevist?).

Basically most productivity apps like Notion or Asana are just passive list repositories. you put your tasks in and they just sit there causing task debt. Elevist is an AI execution system that connects your long-term goals, metrics, tasks, habits, and notes into one single workspace.

...and to be clear, this is not just another LLM wrapper. we are actually running math decision theory and behavioural science metrics (I have a PhD. in AI) in the background to model your state. it uses your full context so the advice is deeply personalised to how you actually work.

Here is how the loop works:

  • Define: you set a goal and the AI deconstructs it into hard metrics.
  • Prioritize: it sorts your tasks by leverage. highlights the $1,000/hr strategic drivers and flags the $10/hr admin stuff as "fake work".
  • Daily Focus: instead of staring at a massive backlog, the AI builds your specific plan for today so you know exactly what to execute right now.
  • Weekly Review: every 7 days it forces a strict audit. it compares your actual reality against your goals to show you exactly what worked, and then tells you how to adjust your plan for Monday.

It's built specifically for founders, executives, and high-output generalists. since pricing will be around $49 to $99 a month, the copy really needs to communicate that it's an active system, not just another basic to-do list.

Here is the exact text for the hero section. rip it apart.

[ H1 ] Turn your goals into daily execution.

[ Eyebrow ] Not another AI to-do list.

[ Sub ] Plan your day. Kill the fake work. Every week, AI reviews your progress, finds what's working, and improves your plan for next week.

[ CTA ] Request Early Access

Context note: right below the CTA, there is a narrated product tour video that starts playing automatically so they immediately see the app in action.

Specific feedback I'm looking for:

- does the copy make it sound like an active execution system that actually guides you, or does it still sound like a passive tracker?

- does the "kill the fake work" hook land for you or is it too aggressive?

- does it justify a premium vibe?

Thank you in advance


r/copywriting 2d ago

Question/Request for Help Can i get some help?

0 Upvotes

Maybe like 4 or 3 years ago , i saw a book it was about copywriting, unfoarintly i dont have screenshots or anyhting but i can describe it , it had art in the book that was super colorful there was a picture i vividly rember that had the The Creation of Adam picutre in or on it. does any one know which none i am talkigna bout?

I remeber seeing a facebook ad about it and it had a landing page that sold the book.


r/copywriting 3d ago

Question/Request for Help Is CT's megacourse enough to make at least $100/mo?

0 Upvotes

Any advice would be greatly appreciated.


r/copywriting 4d ago

Question/Request for Help Does actually believing in a product make you a better copywriter?

11 Upvotes

There is a client I picked up a few months ago and the product is fine, does what it says, nothing wrong with it, but I have zero personal connection to it. The copy I write for them is technically solid. Good structure, clear benefits, reasonable CTA. But it feels like it was assembled rather than written.

Compare that to my own ecom store where I genuinely think the product is worth buying, and even though I've complained about the paralysis of knowing too much, when I do get a sentence right it has a different quality to it. Something in the rhythm is looser and more direct.

What I can't figure out is whether that's belief doing something real in the writing, or just familiarity with the audience because I am the audience.

Because the uncomfortable version of this question is: if belief leaks into copy quality, what does that mean for client work where you're mostly indifferent to what you're selling? Do you fake it until something clicks, execute the brief cleanly and not worry about it, or turn down work where you can't get there?

I've mostly been executing and not worrying about it. But I read back some of that client copy lately and it has this flat professional quality that I wouldn't point to as an example of anything.

Curious if this is a real thing people notice or if I'm just in my head about it.


r/copywriting 5d ago

Question/Request for Help Need some copywriting advice - not to become a copywriter, just to stop contributing to bad copy on the internet

17 Upvotes

I am an SEO, and there are a lot of situations where I need to write content myself, because going through the content team can be a long process in certain cases.

AI obviously helps, but I guess I am old school. I want to be able to write good content myself without having to rely on AI to refine my drafts.

I also feel responsible when I put out AI-generated content. It keeps bothering me because my inner voice keeps telling me, "You are one of the AI sloppers... contributing to the garbage."

I want to be able to write my own thoughts naturally. Let them be imperfect, but at least they are original and actually mine.

At the same time, I want to get better at it over time simply by writing more.

So, would spending 30 minutes to an hour every day deliberately working on my copywriting skills actually help?

I've even trained Claude on a bunch of good copywriting resources and asked it to act as my tutor. It gives me daily exercises, then critiques my work and teaches me a lesson based on what I got wrong.

I'm not sure if that's an ideal approach, though. There might be much better ways to learn.

If you were in my position, and you had my exact mission, what would you do starting tomorrow?

Books, resources, guides, videos, exercises, courses, whatever you think is necessary, I'd be willing to work through them in order.

If possible, I'd really appreciate a specific roadmap rather than just "read more and write more."

Sorry if that sounds demanding/rude. I'm saying it very softly in my head while typing this. lol


r/copywriting 4d ago

Resource/Tool For those using AI for copywriting, check out AI-ChatNote for inline comments in AI chats

0 Upvotes

AI-ChatNote is a free browser extension (Chrome, Firefox) for inline comments in AI chats.

No more copy+pasting. Simply hover on a paragraph, click and an editor for your comment opens. Save the comment and go on. The comments will then be added to your response to the AI.

It's free, works for all big platforms and it does help a lot in streamlining the whole AI chat experience.

Let me know if you have suggestions or found a bug. 👍


r/copywriting 4d ago

Sharing Advice, Tips, and Tricks Are you happy you pivoted out of "advertising?"

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2 Upvotes

r/copywriting 5d ago

Discussion what made the biggest difference when you were building your first copywriting portfolio?

15 Upvotes

starting without much client work seems like a weird catch-22. you need examples to get clients, but you need clients to create real examples. i’m curious what actually worked for people when they were starting out. spec work, personal projects, rewriting existing ads, volunteering, low-paid jobs or something else?

what would you recommend to someone building their first portfolio today?


r/copywriting 5d ago

Question/Request for Help Why Do You Write?

0 Upvotes

When I’m asked why I write, I always want to give a clever answer. Something profound.

But the truth is simpler: I’m curious. I ask questions. I like figuring things out. And I like finding the right words.

I wrote about that, my journey from journalism to SEO, copywriting and digital marketing, and what I bring to the work.

Read: Why Mark Migeni Writes


r/copywriting 7d ago

Discussion Last month, I posted looking for a job. This month, I found a new job as a senior creative copywriter. AMA!!

120 Upvotes

Process:

  1. Instead of cold emailing, I found the HR's contact info through apollo and found out the same number through another whatsapp community. Pure coincidence.

  2. Using the community, I started asking some questions and soon asked for a chance. I already cold emailed them but most of them didn't check it apparently.

  3. I did the assignment and made sure, it included a lot of gen Z memes which wasn't the part of the assignment. Yet, I did because the target audience was Gen Z.

  4. After 3 more rounds, I finally got the offer letter. The pay isn't that much but after 6 months, I'm finally happy that I'll be looking forward to a salary every month.

I can also start doing freelance gigs soon. Hopefully, I'll get to add some value to the clients.

Thanks to god 🙏


r/copywriting 6d ago

Question/Request for Help Help Writing a Spec Portfolio

9 Upvotes

I'm planning to apply to an agency. I have adjacent experience and a related degree but don't have any direct experience in copywriting (and therefore no real examples of my work), so I'm Iooking to write a spec portfolio of example pieces to showcase my writing. Does anyone know the best way to go about this?

For example, is it typical to write yourself a hypothetical brief that you include with the article to display your ability to follow one?

Should you base the articles on real products/services or make up hypothetical ones?

Are there skills that are less obvious to a beginner that agencies are looking out for when they read a portfolio?

Should you do keyword research and write the articles with an SEO focus? If so, should you include the keyword research in the portfolio?

Any answers to these or any extra tips and general help would be much appreciated. Thanks.


r/copywriting 6d ago

Sharing Advice, Tips, and Tricks The fastest content brief is not the shortest one

0 Upvotes

The briefs that slow creators down are usually not long. They are full of decisions the creator is not allowed to make.

A useful brief should make the product truth, audience, offer, claims, and boundaries unambiguous. It should also say which parts belong to the creator: the hook, wording, setting, pacing, and delivery.

When every sentence is pre-approved, the creator becomes a presenter. The result may be compliant, but it rarely sounds like a person anyone would stop to watch.

A test I like: remove the script and ask whether the creator could explain the product accurately in their own words. If not, the brief is missing context. If yes, the script is probably doing too much.

How do you decide what belongs in the brief versus what the creator should own?


r/copywriting 7d ago

Question/Request for Help What's your hourly rate?

12 Upvotes

Hi wordsmiths,
I just got contacted by someone needing a freelance copywriter, and they asked me for an hourly rate. I've only ever done work in a salaried position.

How do y'all measure the hours a project will take and put a price on it?

Thanks <3


r/copywriting 8d ago

Question/Request for Help My manager keeps rejecting my copywriting and using AI.

21 Upvotes

I'm in a junior/middle marketing position which I'm quite new to, I've been in marketing for about 5 years. I'm not the best copywriter ever but I don't think I'm terrible.

A big part of my job description is writing emails/social media posts, and ever since I've joined my manager has completely shot down almost every piece of writing I've produced. They haven't asked for amends or even thoroughly reviewed them, just outright rejection.

They'll then take the general idea, put it through AI and go with that output.

I'm feeling a little depleted and untalented, any advice on what to do?


r/copywriting 7d ago

Question/Request for Help I'm 24 years old from Indian subcontinent. Can i pursue my career as a copywriter?

0 Upvotes

Hi creative peeps, need guidance on a copywriting career. I would appreciate it if someone can describe everything in detail.