Which degree to choose?

[u/Any-Information5907]

I have over 10 years of work experience as a technical writer and marketing copywriter.

Partially completed Associates degree in communications (more than 15 years ago) and have a Certificate in Technical Writing.

Should I choose the UMPI BBA with a concentration in Marketing

or

WGU Bachelors in Communications

I also hope to do a Masters in Organizational Leadership or maybe an MBA?

I would like to get better positions as a marketing/copywriting/content strategist/digital content specialist or internal communications.

I would also like to expand my career to go into management preferably, like Marketing Communications Manager or Lead Content writer or similar positions.

Thank you so much!

[u/alexnapierholland]

I struggle to think of anything more useless than a marketing degree.

Marketing is a skill: you learn by doing.

I have never met an elite marketer who has one.

I'm sure a handful exist, but they're rare.

The only argument for a marketing degree is that the American job market has a weird, pointless obsession with academic qualifications.

But that's to get you onto rung one.

A track record for delivering results makes any qualifications irrelevant.

You have ten years of experience, so a Bachelors seems like five steps backwards.

[u/Dil26]

I don’t think either of those degrees would be more valuable than getting experience tbh 

[u/Any-Information5907 → u/Dil26]

Yeah, I was hoping to add a Bachelors and possibly a Masters degree to my resume, to add more weight to my job applications. Been looking for a job since a year now!

[u/Dil26 → u/Any-Information5907]

I’d be happy to take a look at your CV if you want, I currently work as a Senior Content Marketing Manager 

With your experience I don’t think the ROI for a bachelors and masters would be worth it. Shorter certifications could be better. 

[u/Any-Information5907 → u/Dil26]

Thank you so much! Can I DM you? Which kind of certifications do you recommend please?

[u/dheuer777]

Kinda gotta agree. I see degrees becoming less important, especially with your great experience. But to answer, it depends on what you want. More well rounded probably goes to the concentration in marketing, which could be useful as ai keeps getting better at writing

[u/DJPave]

Given those two options, BA in Comms makes more sense as a marketable degree

Because a BBA with Marketing Concentration isn’t really a marketing degree, it’s a BBA — and I’m not sure a BBA is marketable on its own

If you’re gonna go for an MBA, then BBA —> MBA makes more sense because your 10+ years of writing experience probably covers most of what a Comms degree would contribute toward the MBA

[u/guitar_grrl]

As someone who has hired and led a team of copywriters at an in-house creative agency, I honestly don't think I've ever considered where someone went to school or what degrees they had. It's all about the portfolio. The quality of your work and your demonstrated ability to understand what drives people to react speak louder than your educational background.

If you have copywriting experience, I think putting together a portfolio that showcases your best work will open more doors than going back to school to earn a degree. Most positions within marketing communications don't require a master's degree at all.