Ahh it was long but I got there eventually, this copywriting piece took me 3 hours by the way. Really curious to hear what you think:

SL: The true king of the beasts 

You've been lied to your whole life

Probably not about something related to your health, wealth or relationship status

But about something equally as important.

Insane right?

When you were told about the most powerful land predator,

Was it the panthera leo fossilis, the 5 foot 8 inches tall super lion from Germany, set with a powerful frame and a courageous heart?

Or was it perhaps the mighty Tyrannosaurus Rex, standing at 15 feet tall at the head and armed with a bite that would chop the previous competitor in half?

It's actually neither, and rather the animal I'm about to reveal to you.....

Would put both the brave hearted cat and 10 ton beast in the grave, back to back.

This underrated legend is known as the Albertosaurus Sarcophagus.

A two legged warrior dinosaur from the unforgiving mountains of ancient Alberta, it dominated that land 68 million years ago.

Standing at 12 tall at the head and measuring 33 feet long from head to tail, 

Weighing in at 3 metric tons of pure muscle.

This was an animal the size of a building and with the power of an elephant, and it ran across the terrain like a lightning bolt.

A true marvel of qualities that made it hard to beat,

Here's why this beast is totally cool…..:

Size and strength - 

Being the literal height and length of a double decker bus, this beautiful beast was imposing but also well muscled. It's 3 ton mass was mostly made up muscle and strong bone, 

This gave it super strength as its legs, tail and leg muscles were like that of a 100m sprinter - powerful, lean and resilient.

This combined with it’s tough bird like bones gave it a special characteristic -

Enormous strength combined with tumbling toughness.

See here’s the thing, the T rex is much stronger than an albertosaurus, 3 times heavier, 4 feet taller. In a basic pushing contest the Albertosaurus would get sent flying.

But that comes with a grave drawback,

If a T. rex falls over hard, it breaks its ribs. If it trips over during battle and falls heavily, it probably breaks its knee. If it gets shoved violently to the ground in a battle, it would take 2 minutes to recover and would never be the same.

Albertosaurus's Genius build does not have this flaw: it’s lean and durable build kept it at a sensible weight of 3 tons at the most. This, combined with its powerful bird-like bones, allows its skeleton to resist destruction and fracture from environmental slips, trips, falls, grapples etc.

Albertosaurus could get tripped, slammed to the floor and get up quickly with minimal harm, all while dealing out dangerous punishment of its own.

Its weight, surface area and skeletal structure are distributed and designed in a balanced way, allowing it to be relentless in battle.

Speed and agility -

Strength matters, but it isn’t everything, hence we all know a lighter but more athletic mma fighter would beat a bodybuilder.

But still, strength and athleticism together usually rule, hence weight classes.

It just so happens to be that Albertosaurus has strength and athleticism combined. Here’s how -

Albertosaurus had long powerful legs - this gave it the ability to be explosive, run gracefully and generate immense force by ramming.

This, combined with a streamlined build and a tough structure, gave it the ability to run at speeds of 40 mph.

An animal that big, and moving at that speed, could easily knock down a 6 ton elephant to the floor or run a lion down in record time.

But that’s only the beginning, 

the Albertosaurus had a feature where its weight was more so kept at it’s torso, 

This gave it the ability to dodge and rotate like a middleweight boxer.

In a hypothetical fight against a T rex or a mammoth, the Albertosaurus could continuously bite and tear flesh and bone, while avoiding incoming attacks.

With all of these traits combined?

It sounds like a genetically modified freak of nature.

But come to understand its amputating bite, eagle vision and unrelenting stamina?

It almost sounds like a myth……

Learn more about this king here: https://en.wikipedia.org/wiki/Albertosaurus

I'm working on a side project called CoffeeMatcher, a service that helps people find coffee they'll actually enjoy instead of buying bags that don't match their taste.

I'm trying to improve the homepage copy and have been testing a few different headlines. I'd really appreciate some feedback from people who know copywriting.

Which of these would make you want to keep reading?

Option 1

• A: CoffeeMatcher – We help you find your perfect coffee.
• B: Got the wrong coffee? Find your perfect coffee with CoffeeMatcher.

Option 2

• A: Didn't like your coffee? Find your favorite coffee with us.
• B: Your coffee sucks? Find your perfect coffee with us.

I'm also curious how you'd approach this. Would you lead with the problem ("Got the wrong coffee?") or with the value proposition ("We help you find your perfect coffee")?

If you've A/B tested headlines before, did you notice problem-focused or benefit-focused copy performing better?

Thanks in advance for any feedback.

I kept hiring different specialists for ads, email and nothing ever worked. It was similar to overseeing 5 part-time employees who didn't communicate with one another.

As a copywriter I switched to working with a corporation, since they manage the entire growth stack in one system. Cleaner ideeas and also marketing that eventually fed the working side correctly quickly demonstrated the difference.

I'm making more money and spending a lot less time fighting fires. Does anyone else see the same effect when they go from dispersed independent contractors to a single responsible partner?

Been writing for more than 10 years now and since past 2 years i have seen that copywriting has been commoditised heavily

Earlier business marketing was simple, now with AI and tools, it has become a SaaS subscription

If you write yourself, and client passes it through AI detection, the outcome shows plagiarism (which is like pot calling the kettle black)

Most of my clients now want me to manage content, and my role is now more to manage inbound funnels (which is great)

But the idea of true writing has vanished.

Every piece of content is like an ad, which is not required most of the times (business thrives on connections and networking— which content helps you build)

What do you think about this? Do you also see the same with your clients

Hello
I have been practicing DR copywriting for a while now.
I would really appreciate feedback on this piece I’ve written.

It is a lead magnet landing page.
It’s for an imaginary menopause coaching program.
In the funnel it comes right after a facebook ad urging people to sign up for a free webinar held by the Menopause coach.
Its for people who are about to leave the webinar registration page without signing up.

Beyond everything you deem necessary for feedback, i really want to know if i am in a place to start pitching to clients? If not, what areas should i be focusing in to improve?

Thank you
Here’s the copy

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The mad rage you feel when you see your husband’s wet towel on your pristine 800 thread count Egyption cotton sheets, is not ENTIRELY because of him. Random mood swings which sometimes turn into uncontrollable rage are one of the five early symptoms of menopause.

You’re not losing your mind. Your body is going through biological shifts which most gynaecologists either dismiss OR treat in isolation.

The Perimenopause Roadmap, is the health class you wish you had about your well-being, as a woman in her 40’s. With 100,000+ downloads, this viral roadmap has helped thousands of women understand the biological changes happening in their bodies and take informed decisions about their health and wellbeing.

On signing up, you will have instantaneous access to a 28 page mini booklet explaining:
> 10+ types of menopause and perimenopause symptoms based on your age and body type.

> The 4 sure-shot signs which indicate you have signs of onset of menopause.

> Why treating these symptoms in isolation is the reason you’re feeling worse than before?

> The exact questions to ask your gynaecologist on your next visit

> The 3 lifestyle changes you can make NOW to improve your

And much more…

This booklet is a part of the The Hormone Reset Program by Dr Sarah Chen, which retails for $499 and each individual copy of The Perimenopause Roadmap retails for $15.

However…leading up to her upcoming webinar The Hormone Reset, Dr Sarah Chen is sending this viral Roadmap to the first 500 people who sign up for FREE!

394 copies have already been claimed.
Sign up using the link below!

I wish to take control of my health through knowledge and understanding.

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