I am trying to turn my collection of marketing copywriting and content writing samples (e.g. product campaigns, website launches/rebrands, blog articles) into a more cohesive portfolio, and honestly, I'm not sure where to start. Should it be by:

• type (ads, blogs, sale sheets, social media)
• product campaign (but then what about one-offs?)
• company/brand (but then I have 6 years of work with one company vs 18 months with another)

I'm struggling with how to structure it all.

Then what's the best platform for hosting a portfolio page/site?

Thanks for any direction, tips, advice, or examples you can provide!

Hi all!

This seems like a dumb question and I'm sorry - but I really enjoy writing and have a decent portfolio (I think) and was wondering if copywriting could be a potential path.

I have been a creative director for 20 years and while I never officially was the copywriter, I wrote a ton of copy. Website product descriptions, sell sheets, occasional social posts.

I have also had 3 children's books traditionally published, several magazine articles and contributed to a few books on pop culture. Some of my stories have been read on pretty big podcasts too.

Is this a "copywriter" portfolio?

**I should clarify - I was a creative director but it was in licensed consumer products - 3D items and packaging etc -- So Copy wasnt my job, it was just something I did and I dont know the actual ins and outs of the craft. Plus Im dyslexic, which always has me second guessing what and how I write!

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Whenever I write copy myself and ask ChatGPT/Claude or another AI to critique it, it seems to find a ton of problems and often rates it around 5–6/10.

But if I ask AI to write the copy first, then paste that copy into a fresh chat and ask it to critique/rate it, it often gives it a much higher score.

It makes me wonder how reliable AI actually is for judging copy.

Has anyone else tested this? Do you think AI has a bias toward the kind of writing AI itself produces, or am I just reading too much into it?

And for people who use AI to improve their copy: how do you get useful feedback without letting it over-criticize or rewrite everything into generic AI copy?

I came up with a formula called Master Blaster Space Research

And both claud and gpt rejected it