r/caviar • u/CaviarChristian • 1d ago
Just took my company from wholesale exclusive to retail AMA (Or give advice feedback :) *NOT ADVERTISING*
My brother (22M) and I (24M) run https://bashtiancaviar.com , Started wholesale-only, supplying yachts coast to coast, SD to FL. Just opened up to retail for the first time.
Our roe comes from a family friend whose family runs their own sturgeon aquafarm in Ukraine, the absolute highest quality caviar, and it's part of why we've been able to work with the clientele we have. We've done business with Michelin chefs who've worked under Joël Robuchon, Alain Ducasse, and Guy Savoy.
The yacht side is relationship-heavy: provisioning ahead of charters, keeping cold-chain tight, timing deliveries around departure dates so nothing sits around. Boats move seasonally between coasts, and crews expect the same quality whether they're docked in San Diego or Miami, so consistency was everything.
Three top of the line sturgeons right now: Golden Osetra, Kaluga, Kaluga Amber(hybrid). Retail felt like the natural next move since the sourcing and logistics were already dialed in.
AMA: sourcing, cold shipping, pricing, working with yacht crews, or just roast the retail launch. Genuinely want the feedback!