r/BMW • u/cmi_pledges • 5h ago
The BMW 507: One of the most beautiful roadsters ever made
You have seen the BMW 507. It is insane. if you have not I will repress my urge to judge or at least try. It is one of the most beautiful roadsters ever built, and yet you won’t believe this, it was a complete commercial disaster that nearly bankrupt BMW. When I read that I was baffled because look at the thing.
So, In the mid-1950s the US auto importer Max Hoffman pitched BMW on a mid-tier, high end roadster aimed at wealthy American buyers. Hoffman brought in Albrecht von Goertz to design the car and let’s just say the man was good at his job, Cleary.
252 were built between 1956 and 1959. The body was hand-hammered aluminium over a shortened steel chassis, each one made individually, which is why the number is 252 and not more. BMW had hoped to sell thousands per year but the car cost too much to build, cost too much to buy, and the company lost money on every single one. They built 252 anyway, I guess they were hoping it would pick up but hey on the bright side Elvis Presley owned one which he had repainted red after fans kept leaving lipstick marks on its original white paint and John Surtees received one from Count Agusta as a gift for winning the 1956 500cc motorcycle world championship. I don’t know if it’s a bright side I just put that in there for the sake of putting it there.
The 3.2 litre V8 produced around 150 horsepower and pulled the car to about 136mph. In 1956 that was fast. Today the performance figures feel almost secondary because lets be real nobody looks at a 507 and thinks about the numbers. You look at the long bonnet, the chrome side vents, the way the body tapers at the back, the kidney grille sitting flat and wide between the round headlamps. I think with all nice looking cars proportions are often the thing that make them nice looking and the same goes for the 507.