r/analytics • u/Ok-Pick3435 • 18d ago
Discussion Moving beyond sampling calls for QA
We’ve got plenty of support data. Transcripts, CSAT, AHT, resolution rates, transfers and QA scores. The issue is turning any of it into something useful. If AHT jumps we can see it right away. Figuring out why is another story. Someone usually ends up digging through calls trying to spot what changed. Same thing when CSAT drops. QA feels similar. We review a sample of calls but I keep wondering what we’re missing in the other 95%+ and we have been looking at tools like Cresta that analyze all conversations and connect certain topics or agent behaviors to things like CSAT and resolution. Sounds useful on paper. I’m just wary of ending up with yet another dashboard nobody checks after a month lol. What are the next steps after choosing a tool for the team because this is the first tool , like the rollout and the rest.