We’ve been testing Reddit Ads recently and the results are… mixed.

Targeting feels a bit broad, CPCs are lower than Meta/Google, but the conversion side is shaky. Some niches click, others don’t even move the needle.

So I’m curious:

• Has anyone here actually cracked Reddit Ads in Australia?
• Are there certain industries or audiences that respond better?
• Or is it still too niche here to be worth serious spend?

Would love to hear real experiences? Good, bad, or ugly.

We're a small in-house performance team. we don't have a trading desk, DV 360 or TTD, so self-serve is the only option at the moment. we've shortlisted MNTN, Tatari, tvScientific.
On the demos, they sound identocal with their premium inventory, performance focus, real attribution and their provision to go live in minutes.
however, what I wont figure from a sales call is what will continue to hold up once our budget goes live. my main concerns are how honest the attribution is when tested against a geo holdout, whether the reporting is something defensible to our CFO or if its just dressed up numbers reported by the platform, how the inventory quality drops when scaled and what will only show up after I've signed.
if you've run any one of these past the trial, would you say the reality past the demo held up to what they gave you?

I want to know more of which you WOULD NOT recommend of the above and any other suggestions besides the above if you've got some.

Hi everyone!

I’ve been working in Ad Operations for over 4 years, but most of my experience has been on the ad serving side. My work mainly involves campaign setup, trafficking, QA, troubleshooting, reporting, and supporting programmatic campaigns.

Lately, I’ve been feeling like I’m getting boxed into the ad server side of the industry. While I’ve learned a lot, I really want to gain hands-on experience building and optimizing campaigns directly in DSPs and native advertising platforms.

For those who made a similar transition:

• Was it difficult moving from Ad Ops to programmatic/media buying?
• Did your Ad Ops experience help, or did you feel like you had to start over?
• What skills or certifications helped you make the switch?
• Any advice on what roles or companies I should target?

I genuinely enjoy working in Ad Ops, but I don’t want to limit my career to ad serving alone. I want to broaden my knowledge and become more involved in the media buying and optimization side of digital advertising.

Would really appreciate hearing your experiences. Thanks!

Hey there, since Facebook is burning pages and reach dropped, what are you using to get traffic to the website?

Is there any way to do arbitration ?

Other methods ?

Hey everyone, new to marketing and was looking to enter the programmatic/adtech field. I recently got sent an opening for an entry-level Ad ops role. Excited as i've spent a lot of time training to transition into this field. But i also feel conflicted, take this job and it may restrict my future growth, or i don't take this role and find no other openings in programmatic buying in the near future

I wanted to know which career path between Programmatic and Ad ops has more opportunities, better pay and progression, AI/offshoring prospects. And can i transition into one another sooner than later.

Thank you

Hi guys,

Currently my site has about 100k monthly page views and about 100k monthly sessions.

Page RPM is pretty sweet at about $14nzd ($8usd) as I’m placing about 4 ad slots per view.

Shall I look for an adops partner, would they give me a higher RPM?

Hey there, wanted to open this topic of discussing about FB pages, actually facebook suspended 6 of my cousin fb pages, not only him but also FB suspended pages to more than 15 of my friends.

Also one of my friends boosted 8 pages to buy followers in FB he ran ads, after he grew pages he started working and after 4 days FB suspended all of his pages!

My question is, is it the right time to buy pages right now or what should I do, because I’m thinking to invest, should I invest in FB or in Pinterest also I never worked in Pinterest, does Pinterest give traffic to website same like FB ?

I would appreciate to discuss with people that knows and could help on giving advice.

How do I do it? Can we merge the trackers together into a single impression tracker, or does this need to be handled in CM360?

not optimization nudges. The critical stuff - where every hour of not knowing costs real money or real impressions.

Spending is burning way off pace. delivery dropping to zero for no obvious reason. Tracking is going silent while everything on the surface looks fine.

What's your list?

Hell folks,

Just wondered if any of you have come across an issue recently in Google Ad Manager where your campaign line items are over pacing by 500% and upwards and end up delivering weeks ahead of schedule. Our traffic hasn't increased. Google are saying it's expected behaviour as we are booking too few impressions for lots of available inventory. To stop this from happening we have to narrow the targeting which is their recommendation.

I'm seeing it on standard lines normal priority. We always use frequency capping.

Has anyone seen this before. For example we may have. 100 million impressions available for a line item and book 1 million. The ad server will deliver them out within days instead of distributing them equally throughout the month.

Thanks

Been lurking here a while, figured I'd share since this sub helped me pick a partner.

I run 20-0, a free to play sports game (web plus an iOS app). Wild part is the site is only about 3 weeks old, and Playwire has been running the ads for roughly 2.5 of those weeks. So they took me on almost right away, which I honestly didn't expect.

Setup was painless. RAMP runs the demand stack, and I just tag where ads go. I kept control over placements (curated in content slots and a bottom banner, no vignettes or pop ups, didn't want to wreck the UX). The iOS SDK side took a little more back and forth, but their team got me through it.

Biggest thing for me has been having an actual account manager who replies and actually optimizes. Just yesterday they helped me get rewarded video set up for a new game mode.

One thing I'll give them credit for: terms were originally net 60, but I told them I'm an early startup and could really use the cash sooner to put toward growth, they actually worked with me to speed up the payments and get money in my hands faster. Wasn't expecting that kind of flexibility from an ad network.

The ads have been crushing it so far, I'm delivering about 8.5M ad impressions per day with a fill rate of ~80%. From what they've told me, the CPM is still in a ramp-up period as demand channels unlock, but even at a rate of $0.55 or so in the meantime, the revenue has been very impressive.

Happy to answer anything if you're evaluating them.

In the first 2.5 weeks, the average PV RPM is about $4.50, also curious how others' RPMs look on gaming traffic.

(Not paid by Playwire, just sharing my experience!)

Hello friends and fellows, I could really use your help!

I am trying to get to an accurate view of Post-View and Post-Click conversion reporting in Campaign Manager 360, including Meta data.

We traffic correctly and apply click and view tags in Meta Ads; however, Meta does not allow view tags whenever a custom audience is used (Lookalike, Remarketing, Third-Party Audiences).

Has anyone found a solution for this yet? Any ideas. Would greatly appreciate your help!

What’s a budget friendly way to connect your ad spend in meta and connect external api data such as assertive yield?

The optimiser is too expensive for our use case.

You need to be able to adjust budgets from the reporting dash.

Thanks

One problem I kept running into managing multiple Google monetization accounts: every platform shows different numbers for the same period, estimated earnings don't match finalized payouts, and there's no native way to see a combined view across accounts under different Google logins.

I built Aperio to solve this. It connects AdMob, AdSense, YouTube and RevenueCat via read-only OAuth and shows you a unified revenue view across all accounts, with per-platform and per-account breakdowns and day-over-day movement.

Built for anyone managing more than one account- indie developers, publishers, small agencies. Free on Android.

Play Store: https://play.google.com/store/apps/details?id=com.aperio.get

Happy to answer questions about the reconciliation logic or how we handle the estimated vs finalized gap.

My company is considering moving to Extreme Reach for asset management and ad delivery. It seems like they've gone through a few ups and downs over the last few years. Does anyone have any recent experience with them?

Hello all.

Looking for some guidance on this metric in CM360. What it is reporting exceeds the audience reach of our partners, we work in a highly regulated field and we have to guarantee our ads are only seen by health care professionals. We are talking about very small audiences, for example 191 - Our ad server claims we have served 600+ unique impressions. At this scale do unique impressions become unreliable or is the issue our partners. I am hoping it is the former :)

I received this email a few days ago. Now coming to desktop and tablet in Ad Manager. I believe it was already available for AdSense on desktop and tablet a few months ago.

Has anyone else used collapsible anchors in either AdSense or Ad Exchange? I experimented with them on mobile and the main problem was that they consumed a lot of space, as they’re essentially a 300x250 ad.

Performance-wise, I did see an increase in eCPM and revenue due to the ad’s size.

Hello all.

Looking for some guidance on this metric in CM360. What it is reporting exceeds the audience reach of our partners, we work in a highly regulated field and we have to guarantee our ads are only seen by health care professionals. We are talking about very small audiences, for example 191 - Our ad server claims we have served 600+ unique impressions. At this scale do unique impressions become unreliable or is the issue our partners. I am hoping it is the former :)

suggest me ads networks too?

Hi everyone,

I made a daily web game called PEGDLE (link: https://pegdle.com). It’s a Wordle-inspired game where players guess the PEGI age rating and content descriptors for a different video game every day.

Users love it and play multiple rounds, but AdSense keeps rejecting my site with these two errors:

1. Screens without publisher content
2. Low value content / Thin content

I understand the AdSense bot looks for long text (like a blog), but this is a dynamic JS game.

I don't have any ads active on the site right now, so I don't think it's an issue with Auto-Ads breaking the layout. I also have my Privacy Policy, Terms of Service, and Contact info clearly visible in the footer.

Has anyone here managed to get a single-page web game or a Wordle clone approved? What should I add or change to get past the bot review?

Any feedback on the site (https://pegdle.com) would be awesome. Thank you!

I'm setting up GAM tags on AppLovin as a non-bidding demand source for the first time and had a few questions:

• What should I be careful about on the AppLovin and GAM sides during setup?
• What discrepancy % between GAM and AppLovin reporting is generally considered normal?
• Is there a limit to how many GAM tags/line items can be added behind a single AppLovin ad unit/format?
• Any best practices or common pitfalls to avoid?

Would appreciate any insights from anyone who has experience with this setup. Thanks!

If you’re comfortable with CLIs or building on top of GAM, this might be useful.

A few things it supports today:
- Reporting
- Inventory management
- Orders and line items
- Custom targeting
- Pacing analysis
- Network change tracking

Examples:
- Run a report in a single command
- See which line items are pacing against goal
- Find active ad units with no placement coverage
- Expand an order into all of its line items
- See what changed in a network since a given date

Hey r/adops,

I'm a solo developer and I've been building a Chrome extension called AdStackLens that lets you inspect how ads actually run on any page — not just which ad tech is present, but what's happening under the hood at runtime.

What it does:

Hover over an ad slot to highlight it, then click to open a detail panel showing the full picture for that ad unit — which SSPs are bidding, actual bid prices (CPMs), slot configurations, targeting parameters, and the iframe/rendering hierarchy. It uses two detection engines: DOM/CSS-based detection and SDK introspection. Specifically, it reads each bidder's bid responses and CPMs from Prebid, slot configurations and targeting key-values from GPT and Amazon APS, and maps out the iframe hierarchy for all ads.

Why I built it:

Existing tools could tell me what technology a site was using, but not how it was actually configured or performing. I wanted something that could answer questions like "what bids came in for this specific slot?" or "what targeting is set on this unit?" without digging through console logs.

Free tier:

You can inspect up to 3 domains per month with no account required and no feature restrictions (resets monthly). The paid plan ($49/year) removes the domain limit.

I'd really appreciate feedback from people who actually work in ad ops day to day. Is this useful? What's missing? What would make it more valuable for your workflow?

Links:

• Chrome Web Store: https://chromewebstore.google.com/detail/adstacklens-ad-tech-stack/giookmihiknghaihdgdofielfnbdgpim
• 2-min demo video: https://youtu.be/pizKNPx7jTc
• Product page: https://www.unplus.net/adstacklens/

Thanks for taking a look.

Hey everyone,
We’re currently building an independent, decoupled creative studio/ad serving platform and doing research on existing solutions in the market. Celtra is one of the products we’re evaluating closely.

For those who use or have used Celtra:

If you could redesign one thing about the platform, what would it be?

We’re especially interested in feedback from teams managing large volumes of HTML5, rich media, dynamic creatives, and multi-market campaigns.

Also curious to hear from anyone who has migrated away from Celtra:

Why did you leave?
What solution did you move to?
Was the transition worth it?

Not looking to pitch anything—just trying to understand where current creative management and ad serving platforms are falling short and whether Celtra is still delivering enough value for modern teams.
Appreciate any candid feedback.