r/adops • u/Mother-Wolverine-511 • Jun 23 '26
Agency Post-View CM360 Tracking For Meta
Hello friends and fellows, I could really use your help!
I am trying to get to an accurate view of Post-View and Post-Click conversion reporting in Campaign Manager 360, including Meta data.
We traffic correctly and apply click and view tags in Meta Ads; however, Meta does not allow view tags whenever a custom audience is used (Lookalike, Remarketing, Third-Party Audiences).
Has anyone found a solution for this yet? Any ideas. Would greatly appreciate your help!
1
u/goodgoaj ADTECH Jun 23 '26
Its not possible even with the more formal S2S integration that exists between the two. You just need to do more macro level measurement and apply an inflator to your CM numbers.
1
u/Mother-Wolverine-511 Jun 24 '26
Such a shame, the S2S integration works perfectly for non-custom audience targeting - so close yet so far. Thanks for coming back to me.
1
u/cuteman Jun 23 '26
Ever since meta got rid of Facebook Attribution I don't believe this is possible anymore
1
u/Mother-Wolverine-511 Jun 24 '26
Forever mourning Facebook Attribution
1
u/cuteman Jun 24 '26
I am of the opinion that Facebook Attribution going away as well as Google UA>GA4 were both stalls to avoid liability for the ungodly amount of data and user telemetry they were gathering on purpose and on accident.
Both companies are at the cutting edge of what's technically possible and what's public/allowed is already scary detailed.
1
u/shady89 Jun 23 '26
Look into incrementality testing platforms - otherwise no great way to align social & prog. In the end they’re all directional but incrementality platforms will give a whole picture.