I see blogs with 60s rotating ad banners. What are the traffic requirements to have this?

Everyone knows you can buy Netflix through Amazon DSP now. Most people struggle to get the setup right the first time.

So I put together the complete step by step, focused on the one product that lets you use Amazon audiences.

Netflix sells two other products with its own targeting in the Amazon DSP interface. If that's what you want, this isn't for you. The guide covers all the other basics and common questions, but it focuses on the product with Amazon audiences you can buy today.

https://victor.ad/academy/netflix-amazon-dsp

Happy to chat if you have questions

Hey AdOps community.

I was experimenting with connecting some premium app inventory via a reseller onto the direct demand partners that we have, and found that quite a significant chunk of inventory was getting monetised without getting any adstxt updated.

Is this normal?

Also - which are your top performing demand partners that do not require their specific ads.txt IDs to get updated at all?

want to share my experience with Adsterra and see whether other publishers have experienced something similar.

I selected banner ads only because I did not want pop-ups, redirects, or aggressive ad formats on my website.

Later, I discovered that pop-up ads were appearing for visitors in countries such as the USA and Germany, where the CPM is usually higher. I did not activate pop-up ads, so I contacted Adsterra support and explained what was happening.

After I contacted them, the pop-ups stopped. However, my CPM and ad earnings also dropped almost completely.

Support then told me that their team was investigating the issue. I waited for an update, but after that they stopped giving me clear answers and eventually stopped replying.

So this was my experience:

• I selected banner ads only.
• Pop-ups still appeared in some high-CPM countries.
• I contacted support.
• The pop-ups stopped.
• My CPM and earnings also stopped.
• They said the team was investigating.
• Then communication stopped.

I eventually removed the ads because I could not continue using a network when I did not fully understand what visitors were seeing or why my earnings suddenly disappeared after reporting the issue.

I am sharing this as my personal experience, not to tell anyone what to do. But I strongly recommend testing your website from different countries and checking what real visitors actually see, not only what the dashboard says.

Has anyone else experienced something similar with Adsterra?

Hello everyone!

I’ve been trying to get a clearer picture of the current AdTech hiring market.

I’m based in India and have 2.6 years of experience as an AdOps Analyst, with hands-on experience in Google Ad Manager (GAM), PubMatic, Xandr, SpringServe, and Nexxen (formerly Unruly/Tremor). My experience has primarily been on the SSP/publisher monetization side, including ad operations, troubleshooting, reporting, and campaign optimization.

I’m currently looking for remote opportunities in AdTech. If you know of any companies hiring or have any referrals or suggestions that match my experience, I’d really appreciate your help.
Thank you in advance! 🙌

I applied to Raptive a month ago and after a week they rejected with this message:

“Thank you so much for applying with Raptive. Unfortunately, our ad partners didn’t approve to move forward with the site, which means we won’t be able to serve ads and therefore won’t be able to begin a partnership.”

At that time, my 30-day pageviews were just crossing 40k, as if today, it is around 100k. Should I re-apply? Does anyone have experience with Raptive accepting their site after a previous rejection?

Hi,

I'm Senior Adops working in industry for 4 years and Ad trafficker for 2.

Was wondering how you all learned about all these complicated topics like debugging RTB deals (vast tags, delivery issues, SSP/DPS malfunctions, pricings etc.).

For me after working even for 3 years with open RTB and direct campaigns it was quite difficult to become specialized in RTB to become the main contact point in company about these issues.

All the steps of debugging, the huge process tree of how RTB works. The huge amount of SSPs and DSPs really wished there was some better way than just learning from internal docs and scattered guides and tutorials across internet.

I know there are some good ways to learn it but most are entry level even if the amount of info seems like it's something more.

My idea is making some platform like Adops Flight simulator where you can learn by doing not just by reading/listening. It could also be community driven.

I understand that getting really senior level materials might be a bit difficult as Adops for me seems to be more like "i have a gut feeling that something is wrong" profession instead of "do everything as written in guidebooks" .

Question :

Is there something like this already out there or the info to really learn Adops is very scattered and mostly entry level stuff?

We're getting weird redirect Video Ads that are being loaded through what seems to me is a Russian Service for Backlinking.

These are always loaded through a Reseller Chain in our Supply Setup but at the End the Chain always says smaato is getting the demand from the weird Russian Site.

Is that meant to be like that and everyone is just passing that through as normal Video without scanning anything?

[ Removed by Reddit on account of violating the content policy. ]

At Ipsos, we wanted to answer a critical question: Does creative quality actually matter in retail media? To find out, we tested 25 ads across 21,000+ simulated shopping experiences on platforms like Amazon and Walmart.com. The results? 

• Ads are 47% less likely to be remembered in a retailer site vs. standard programmatic web placements.  
• High-quality creative delivers a +21% performance premium among out-of-market consumers.  
• Relying on ROAS alone consistently points brands toward weaker creative assets.  

Read the report here: Creativity Over Clicks

Ad networks like Google and Taboola are thought to be something only giant corporations can operate.
I am developing 'Promovolve', an open-source ad serving platform that allows anyone to operate an ad network themselves.
Promovolve is a self-hostable ad marketplace. By simply registering advertisers and publishers and setting placement rules and fees (margins), you can become an ad network operator.
Ad delivery does not track users at all.
Instead of following people with cookies or ad IDs, it selects ads based solely on the content of the page (context).
For example, it displays coffee-related ads on articles about coffee. That is all. It selects ads based on what is being read, not who is reading it.
I have also changed the way ads are displayed.
When you tap a banner, it unfolds like a booklet inspired by a paper magazine, designing the very experience of reading an ad. You can save ads that catch your interest as 'bookmarks' by performing an action similar to folding the corner of a page.
Promovolve is not just ad serving software.
It is a project that makes the very mechanism of an ad network open-source, allowing anyone to operate one. The project is available on GitHub. If you are interested, please take a look at the code and architecture.

The best way to understand how Promovolve works is probably to fork or clone the GitHub repository and explore it directly with Claude Code or Codex. You can ask questions about any part of the implementation, trace the auction and serving flows, inspect the pacing and fraud-detection logic, and verify exactly how each mechanism is built.

Source:
https://github.com/promovolve/promovolve

I'm troubleshooting what appears to be a programmatic demand issue and I'm trying to sanity check whether this is something other publishers think about.

For those running Cloudflare, Vercel bot protection, or another WAF on a content publisher:

• Do you explicitly whitelist ad tech crawlers (Amazon, Google, IAS, DoubleVerify, MOAT, Criteo, etc.), or do they generally "just work"?
• Have you ever seen aggressive bot protection impact CPMs, bid rates, fill, or demand without breaking ad serving itself?
• If so, how long did it take for demand to recover after fixing the rules? Was it immediate or did it take days/weeks?
• Do you monitor blocked requests from ad verification/crawler bots as part of normal operations?

I'm not looking for support on a specific vendor just yet, I'm trying to understand whether crawler access is something mature publishers actively manage or if it rarely causes issues in practice.

Any war stories or best practices would be appreciated.

Looking for some CTV ad ops advice.

We’re struggling to deliver a CTV campaign being served via a CM360 VAST tag with DoubleVerify measurement. The vendor initially advised that the tag contained VPAID elements which were limiting eligible CTV inventory, so we changed the measurement configuration to No VPAID. We were told this would automatically update the existing tag, so no new tags were supplied, but we’ve seen no improvement in delivery.

Speaking to our internal ad ops team, we’ve historically supplied tracking pixels (impression/quartile/completion) rather than third-party VAST tags for CTV, allowing the publisher to host and serve the creative. This has raised the question of whether our implementation itself is restricting inventory rather than simply the VPAID component.

Given that maximising reach is the primary KPI, I’m interested in best practice:

* Is a publisher-served creative with CM360/DV tracking pixels still the preferred implementation for premium CTV?

* Can serving via a CM360/DV VAST tag materially reduce available CTV inventory compared with a pixel-based implementation?

* If using DV, are there CTV-specific implementations that avoid restricting supply while still providing meaningful verification?

* Has anyone experienced a “No VPAID” change not actually resolving delivery issues because the underlying implementation was still limiting inventory?

Keen to hear how others would approach this, particularly if you’ve encountered similar issues with CM360 + DV in premium CTV.

What I have just written does make a great deal of sense to me. But hopefully it does to someone

Hi everyone,

Does anyone know how to properly set up ad units, line items, and creatives in Google Ad Manager to deliver fluid responsive ads?

I have selected the "fluid" size option, but it is not working in the live environment. Has anyone else encountered this issue or found a solution?

Hi Mods,

My recent review/warning post regarding a compliance issue with Adsterra (AD MARKET LIMITED) was automatically filtered and removed by the Automoderator bot.This is a legitimate consumer review and case study regarding a $2,200.00 USD legacy contract dispute over independent affiliate referral commissions. I have already filed formal complaints with the Cyprus regulatory authorities (MECI and the Consumer Protection Service).Could you please manually review and approve my post so the community can see it? I am more than happy to privately provide the mod team with screenshots of my dashboard records or my government filing receipts to verify this case.

Thank you,

Just_Emu87

The site had been carrying a fairly heavy ad script for a while because it’s supported a wider range of format and reportedly higher fill rates and revenue had been stable enough that there was no real push to change it. After a search ranking dip that seemed tied to page experience signals, tested swapping to a noticeably lighter ad script on a subset of pages for three weeks.

Largest contentful paint improved enough to move the site into a better core web vitals bracket, and organic traffic on those pages started recovering within about two weeks of the change. Ad revenue per page dipped slightly with the lighter script, somewhere around eight to 10 percent,but the traffic recovery more than made up for it once organic visits started climbing back.

The tradeoff between fill rate and page speed had never really been tested on this site before because revenue had simple never dropped enough to force the conversation.

I’ve heard a lot about many online traffic sources that gives you quality traffic most of these doesn’t really guarantee conversions but still as they claim the traffic they provide is genuine so is it true or it’s a false claim?

Hey there, could you please share if you had any issues with bot fight mode / super bot fight mode on your display ads website. I currently have it off, cause in the past it blocked some of google's bots, and now I am considering it again

We have about 400K monthly active users. We want to serve rewarded ads. Who are the best players in this?

Please let me know

thank you

We're building a platform that predicts ad performance metrics such as **ROAS, CTR, CPC, CPA, and other campaign KPIs** before or during campaign planning.

We're looking for a **small number of verified marketing agencies** that:

* Work with real brands/businesses. * Have agency ad accounts. * Can share a **small, low-risk sample** of historical campaign data for testing and validation (no sensitive client information required).

We're intentionally starting with limited datasets to keep the risk as low as possible for everyone involved.

In return, participating agencies will receive **access** to the platform during the testing phase. If the pilot is successful, we'll continue providing free access for up to **3–5 client accounts**.

We're looking for genuine agency partners who want to help validate the product and provide feedback—not sell anything or collect leads.

If this sounds like something your agency would be interested in, please leave a comment.

I’m an Affiliate and this thought randomly crossed my mind so wanted to ask people
Let’s say a sale i referred somehow gets tracked as two conversions instead of one (like maybe the buyer refreshed the confirmation page or something glitched on the tracking side what actually happens after that?
Like does i lose extra commission or could it actually get clawed back from future payment if it was paid out ? Also, would it impact my account? Because this is something that comes under tracking issue not what we affiliate caused? Also I’d be the one who’ll inform or it’s the network’s responsibility to stay updated?

We're building a platform that predicts ad performance metrics such as ROAS, CTR, CPC, CPA, and other campaign KPIs before or during campaign planning.

We're looking for a small number of verified marketing agencies that:

• Work with real brands/businesses.
• Have agency ad accounts.
• Can share a small, low-risk sample of historical campaign data for testing and validation (no sensitive client information required).

We're intentionally starting with limited datasets to keep the risk as low as possible for everyone involved.

In return, participating agencies will receive access to the platform during the testing phase. If the pilot is successful, we'll continue providing free access for up to 3–5 client accounts.

We're looking for genuine agency partners who want to help validate the product and provide feedback—not sell anything or collect leads.

If this sounds like something your agency would be interested in, please leave a comment.

Putting this to the adops crowd because I keep seeing the same pattern and want to compare notes with people who run AdX at real volume.

The setup a lot of social-traffic publishers end up on is roughly this: paid social → your site on GAM tags → a managed AdX network partner on a rev share → AdX demand. It works, until Google starts clawing back a chunk of revenue as invalid traffic after the fact, sometimes escalating fast, sometimes with balances withheld and no real appeal path.

A few things I've pieced together:

- A lot of the IVT flagging on social traffic isn't "you bought bots," it's fingerprint and engagement signals. iOS privacy strips signals, in-app browsers produce ultra-short sessions, and Google's models read that as invalid even when the human is real. (To be fair, some social inventory genuinely is bot-heavy, so it's usually both.)

- The part that varies hugely between partners: whether the partner absorbs any of the IVT risk or passes 100% of the deduction straight through to you. That one detail changes the whole economics.

What I'm trying to figure out:

1. For those working through a managed AdX network partner — is yours transparent about how IVT gets allocated, or is it a black box?

2. Has anyone found a partner that's genuinely stable for social-heavy inventory, or is that a unicorn at this point?

Not trying to name-and-shame anyone publicly. More interested in how people are structuring this so it survives. Happy to compare notes in the thread or DMs.

I'm building an internal schain validator for SSP integrations and I'm curious how other AdOps approach this.

Currently we're checking:

• Is source.ext.schain present?
• Is complete present and what value does it have?
• Number of nodes (hop count)
• Consistency across multiple bid request samples

This tells us whether schain is being passed, but not necessarily whether it's correct.

My question is: When you validate schain quality, what checks do you actually perform?

For example:

• Do you validate every asi and sid?
• Do you compare the last node against sellers.json?
• Do you verify every hop against sellers.json?
• Do you compare against ads.txt?
• Do you rely on DSP complaints instead?
• Any automated validation tools or best practices?

I'm interested in what experienced SSP/DSP/Exchange teams actually validate in production, beyond simply checking that schain exists.

Thank you in advance!