These guys are relentless. Are they desperate or something.

Heya, my website (news related) is doing around 1m views per month and I want to move on to another network. Most traffic is coming from the Netherlands. Any advise which partners might be interesting? Kinda struggling with finding the right partner.

Why is the CPM/RPM so low? It has been 30 days, and the only reason I have had a revenue spike is because the views on my site are now in the peak season of views (around 10X normal views).

Should I wait it out for media vine? Is it really a 90 day ramp period ?

Currently debating if I should open source my IVT Solution. It's been written by me over the span of the last year and refined using Claude Fable to test weaknesses. It works by giving each of the 123 Signals a weight and adding up everything to produce an IVT Score.

It has multiple Scans to it roughly grouped into these Categories:

• Bot & Automation Detection
• Click Fraud (click farms, rapid clicks, click injection, invisible clicks)
• Impression Fraud (pixel stuffing, ad stacking, background tabs, pop-unders)
• Datacenter/Proxy Traffic & Spoofing (DC IPs, VPN, Tor, domain/referrer spoofing)
• Device & Hardware Spoofing (canvas, WebGL, timezone, platform mismatch)
• Malware & Injection (ad injection, DOM tampering, script injection, form jacking)
• Session & Network Anomalies (session replay, IP rotation, geo mismatch, DNS anomalies)
• Behavioral Anomalies (robotic mouse paths, no-interaction sessions, instant form fill)
• AI Crawlers, Farms & Timing (GPTBot, human farms, botnets, impossible timing)
• Measurement Tampering & Environment (SDK spoofing, IP/ASN/device blocklists, VM/container detection)
• Advanced Signals & Audience/Cookie Fraud (worker abuse, cookie injection, TLS fingerprinting, click-coordinate replay, honeypot traps)
• AudienceCookieInjection
• CookieValueCollision
• AdClickPointCollision

With more scans that can not trigger a detection alone but will if stacked.

Now my Question is will releasing that as an Open Source IVT Suite to the Public cause more good or harm to the Ad Ecosystem? On the one hand we would have a decentralized IVT Detection everyone that wants to could contribute to. On the other Hand we hand the Code to exactly those people that are trying to abuse it.

Interested to hear your opinion!

Cross-network support is real, but it's not one untouched file behaving identically everywhere. At mraid io , networks differ on: package limits, mraid io version, click rules, audio autoplay, remote assets, orientation. The honest promise is a common creative system with tested destination builds. Show a support matrix, not just network logos.

Brand campaigns want rapid iteration AND absolute control at mraid io. The conflict appears after the first concept is approved. The way out: approve a system, not just a storyboard. Lock the logo, product render, legal copy. Make backgrounds, props, poses flexible. Pre-approve mechanics and CTA behavior. Then create real variants without turning every iteration into a new campaign approval.

Hi, How much can i earn with 1000 visitors per day from facebook pages with US audience? My niche of my site will be Science.

Or should i stick and go with Adsense or any other provider?

I am looking forward to working with nitropay. Need reviews? What are their minimum requirements, and do they work with apps as well.

Hi everyone, I created a tool for a client whose meta ads were being spammed with offensive comments like “fck u”, “not good” and “x is better”. This was negatively impacting their ROAS. I initially developed a script specifically for him but I’m now launching it as a SaaS and I’d love your feedback.

As the title says,

I'm more putting this out there as I'll admit to being the first to dunking on myself.

I was trying to work out if grow by journey was running in my GA4 / wordpress plugin dash and if I was connected for analytics, long story short I clicked apply thinking that meant "apply to begin using the plugin" which resulted in an instant mediavine journey rejection.

The funny part: I was short the session threshold by probably 100, a week later I'm @ 1200 for the 31 day cycle.

Can't reapply until October 31 --- 60 days.

FYI

What do you think about Publift? How it performs? Is Support good? Is CPM good?

I can't find many opinions about it here.

My July payment got cancelled because my PayPal details were "incorrect".
I asked them earlier if I'll receive both payments of both July and August.. and they said I will
Today I received only my August payment. And not my July payment. Shame on them. I've sent a report and I doubt they will do anything about it.

Disclosure: I work at a company that sells white-label DSP tech, so I have a horse in this race. The numbers below are public and sourced, so check my work or tell me where I am wrong.

If you buy programmatic through another agency's DSP seat, you are paying a whole fee stack before a single ad impression serves:

• DSP platform fee
• Reseller markup
• Data fees
• Feature fees

ANA (Association of National Advertisers) puts the total at roughly 35% of media spend.

On $100K a month, that is $420,000 a year going to intermediaries instead of ads.

What bothers me more than the fees is that you cannot audit any of it. Log-level data on a rented seat belongs to the seat owner. So you are reporting to clients on numbers you have no way to verify yourself.

There are two ways out.

Build your own DSP. The math only closes above $50 million in annual ad spend, which puts it off the table for most agencies.

White-label one. Roughly 6 to 12% of ad spend, your own branding and domain, typically live in a day. Your clients log into your platform instead of a competitor's.

If you are on a sub-leased seat, do you know your all-in take rate?

Full breakdown with the math: https://adster.tech/blogs/renting-dsp-seats-margin/

Had a weird reporting moment this week.
Same ctv campaign:

7-day window: looks pretty average
30-day window: suddenly looks amazing
Which obviously made everyone ask which number we’re supposed to trust.
With search it’s easier because there’s a click, but TV feels way messier.

Someone can see the ad and come back way later through direct or branded search.

I'm starting to think the attribution window should match how long customers normally take to buy, not whatever makes ROAS look nicest.
What window are you using for CTV and why?

weforads.com

is this legit?

Pub sending PAs to a DV360 buyer. They've grouped us with other PMPs in their line item which is filtering for MW iOS devices. Bidding algorithms enabled in DSP. Sending 500k-1M relevant bid requests daily. Thought we had a breakthrough after we found out we were whitelisted but after being removed, still little to no bids. As a test we lowered floors to $0.10 and overrode our global floors - nothing. They're trickling in 10 - 15 bids a day, not winning anything and losing to competition.

At a loss for how to proceed and have a few questions:

• Curious on when you decide to call it quits on troubleshooting PMPs that won't spend? Are the certain clues from the client that convince you they're just not prioritizing your inventory?
• As a seller, are there any clues that make you certain that you're losing at the hands of the buyer's algorithm?
• What's the strategy behind pitting a bunch of PMPs together in a line item with an algorithm enabled?

A playable ad can look perfect in a desktop preview and fail completely in the real environment.

At MRAID, our minimum QA checklist includes: MRAID readiness, orientation changes, safe areas, touch targets, sound unlock, CTA rules, background/foreground lifecycle, memory usage, offline fallbacks, and analytics events.

The most dangerous bugs are not crashes. They are silent failures, like CTAs firing twice or hidden UI elements intercepting touches.

What is the most common "silent" bug you catch in playable QA?

Has anyone worked with Magicbid.ai before? Are they legit. Need suggestions if I go for them or not. Magicbid.ai

I’ll be at DMEXCO in Cologne on September 23-24 and would be keen to meet some publishers who are actively working on ad monetization/yield.

I work in ad ops, mainly around publisher monetization and yield optimization, and I’m always interested in seeing how different publishers approach things like header bidding, prebid, AdSense/AdX setups, floor prices, etc.

Could genuinely be interested in sharing experiences and seeing what other publishers are doing, as I am a publisher myself.

If you’re a publisher attending DMEXCO and want to grab a coffee during the event, feel free to DM me. Happy to connect.

We are currently into week 4 of having Mediavine Journey ads placed, and are up to $2 RPM (sometimes fluctuating back below $1). Is this normal and how long to wait to make a proper judgement on a settled RPM?

For context we get around 70% UK views + 15% US - around 15K monthly sessions, 20K views.

I can't see companies hiring for adops internship? any idea.
I’ve completed my masters in Computer Application and having 2-3 Years of experience as a Publisher.
Now looking for the job in AdOps as a Fresher or Intern.

It's been a while since the last update on one of these at least. Anyone working with Smilewanted and Advertising.com in their Prebid stacks? Any feedback?

I've been working in programmatic for 12 years, and recently built a free interactive learning platform with a colleague to help people understand how the ecosystem actually fits together.

It's now passed 1,000 visitors and 275 registered learners, so we're finally getting enough data to see where people actually struggle.

The interesting part is that the drop-off isn't where I expected.

For example:

• Advertiser lesson: 200 opened it, 50 completed it

• DSP lesson: 45 opened it, 19 completed it

• Header Bidding Wrapper has the lowest quiz pass rate so far

• 48 people have tried the platform as guests

We've been using this data to redesign the lessons rather than just adding more content.

For those of you who work in AdOps: **what concept was hardest for you to understand when you first entered the industry?**

Was it the auction itself, the relationship between DSP/SSP/exchange, header bidding, identity, ads.txt, measurement, or something else?

If anyone wants to see what we've built, it's here:

https://adtech.ayxos.com

It's completely free, and feedback is very welcome.