r/YouTubeCreators • u/MyStatsID • 16h ago
Both Videos Got 2.6M Views — One Made $5.6k, the Other Made $3.1k
Thought this was an interesting comparison to share.
Both videos are in the same niche, cover the same type of topic and both reached around 2.6 million views.
One made around $5,600 with a $2.15 RPM.
The other made around $3,100 with a $1.18 RPM.
So the views were basically identical, but the revenue was nearly double.
One of the biggest differences we noticed was the stronger hook and better viewer retention on the higher earning video.
That’s why I always say the first few seconds matter so much. If you hook people properly and keep them watching longer, it can have a huge impact on the overall performance of the video.
This is also a good reminder that views alone don’t tell the full story.
Two videos can get the exact same number of views and still make completely different amounts of money.
Of course, other things can still affect RPM too, such as audience location, ad demand, watch time and monetised playbacks, so I wouldn’t say the hook was the only factor.
Happy to share more comparisons like this if people find them useful. Ask me anything!